5 Best Social Media Planning Tools (Free)

August 28, 2023
free social media planning tools

There are many social media automation tools out there, but not all of them have a free plan, in case you want to try them out.

That’s why we made this list if you are just starting out with a social media management tool or want to switch to a new one.

Here’s a quick list of the five best social media planning tools (free) that you should consider in 2023:

  • Publer
  • Canva
  • Planable
  • Metricool
  • Crowdfire

Now, let’s analyze them a bit more. What can these tools offer you? Let’s dive in.

1. Publer

Publer is a social media management tool that allows you to automate your daily tasks. You can integrate Publer with 10 social media channels:

  • Facebook
  • Google
  • Instagram
  • LinkedIn
  • Pinterest
  • Telegram
  • TikTok
  • Twitter
  • WordPress
  • YouTube

In a few words, Publer can help you:

  • Schedule at the best times
  • Preview your posts before publishing
  • Calendar view for a better picture of all your social media posts
  • In-depth analytics for each social media channel
  • Workspaces: Group your social media accounts
  • Work in a team and communicate on one platform
  • Get live chat support when you need it
publer testimonials

The Free plan is for those who want to try out the tool. (P.S. Free plan is forever free.) Get to know the tool better, its features, and so on. Here’s what you can quickly do with Publer’s free plan:

3 social accounts (including Twitter)
OpenAI integration
1 user, 1 workspace
10 pending scheduled posts per account
25 saved drafts
24 hours posts history

If you are a freelancer but have more than three social media accounts that you manage, then you might need to go for a pro account. Publer supports 10 social media channels, which you can easily customize and add to your profile. Here’s the Pro plan that might suit you!

Here is an article for all the social media managers working as a freelancer, how Publer can help you (step by step): Social Media Management: Guide for Freelancers in 2023

Publer is ranked 9.6 out of 10 when it comes to better partner for business on G2. We are proud that many companies have opted for Publer as their preferred platform for social media management, collaboration, and comprehensive analytics.

For that, we have a business plan which has the best features for small- and medium-sized businesses. If you are interested in this plan, have a look here: Publer Plan Made for Your Business!

2. Canva


Canva, as most of you know, is a tool that helps in everyday work for social media. You can create your own templates for each social media. This way, you can keep a clean and consistent grid, for example, on Instagram.

Also, Canva has a free plan, which you can use the main features such as:

Drag-and-drop editor for easy customizations
250,000+ free templates
100+ design types (social media posts, presentations, letters, and more)
1+ million free photos and graphics
Invite others to design and work with
5GB of cloud storage

A side note: If you use Publer, you can also use the Canva Pro version in Publer’s free plan. The integrated app makes your social media tasks easier on one platform. Why not give it a try?

3. Planable


Planable is also a social media scheduler tool that helps schedule and manage your social media accounts. They also have a free plan which has these features:

50 total posts
No Twitter publishing
+ unlimited experience

Unlike Publer, Planable integrates with 8 social media platforms, which may not suit everyone. Plus, Planable does not offer premium support on all plans, unlike Publer. No matter which you choose, you can always reach out to our live chat support, and we will help you in minutes.

4. Metricool

Metricool is a new social media management tool that helps you with daily social media tasks. The free plan includes:

Management of all your brands’ social media accounts (excluding LinkedIn).
Planning up to 50 pieces of content per month.
Analysis of 5 competitor profiles.
Creation of 1 link-in-bio through SmartLinks.
Utilize the AI assistant for generating new copy ideas.

When using Metricool’s free plan, you can not create posts for your LinkedIn account. Which means you are losing about 134.5 million daily users.

5. Crowdfire


Crowdfire offers a free plan alongside its premium plans. It’s also a smart blend of content discovery and social media management capabilities.

To find new and engaging content for your audience, Crowdfire curates articles according to the search terms you choose.

Connect up to 3 social media (excluding Pinterest)
Chrome extension to share articles
Hashtag Recommendations
 Preview before posting

If you want to try the free plan of Crowdfire, you can link three accounts just like in Publer, but the channels in Crowdfire are limited. You can link only to Instagram, Twitter, Facebook or Linkedin.

Also, even though Crowdfire has a free plan, it is very limited in features. So, in this case, it is better to go for a paid plan, which starts from $9.99 /month.

Plus, you can not collaborate with the team, unlike Publer. On the business plan, you have the post-approval workflow feature and communicate with your client in one platform. Easy right?

Final Words

Having a free plan available for every tool comes in handy. It lets you explore the software and master all the features before making any payments, which is fair. That’s why we at Publer will always keep the free plan and continuously add new features for a better experience.

240K freelancers, entrepreneurs, and companies use Publer daily!

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