If you’re a small business owner, you probably already know how great Facebook can be for promoting your business. But managing and organizing your Facebook pages, ad accounts, and other campaigns have to be done separately. What if there was a place to handle all that for you in one place?
Well, there is—and it’s called Facebook Business Manager (now known as Meta Business Suite). This article will walk you through what Business Manager is, why your business needs to be using it, and how to set it up.
Facebook Business Manager Settings
Not so long ago, some businesses had to assign their pages to a single employee or create a shared account with a single login, causing confusion, overlap, and frustration among digital marketing teams. In 2014, Facebook introduced Business Manager to address these issues.
It is now a must-have tool for keeping your business stuff safe, centralized, and organized. But why use Facebook Business Manager, anyway?
If you’re still wondering what’s so special about this, here are some of the advantages that may make you want to use Business Manager.
- Create custom audiences for advertising campaigns: No more money spent advertising to random people who ignore ads, but easily reach out to those who engage with your business.
- Track all of your Facebook advertisements and how they’re doing in just one place: You can also easily access the catalog, create product sets, manage billing details, and view spending thresholds.
- You can grant access to your pages to others without transferring full ownership: You may add or remove employees and agencies from an account with ease. Also, coworkers only see your name, work email, and pages and ad accounts, not your personal Facebook information.
- Verify domains and create block lists to keep your brand secure: This keeps your business and platform safe from phishing, hacking, and other cybercrimes.
- Control where you post on Facebook: Having your business and personal lives in one place can be overwhelming. Some people just don’t want to know about your sales or business meetups. With Facebook Business Manager, you can keep those two worlds separate.
How to set up Facebook Business Manager?
Setting up Facebook Business Manager is pretty simple. Here, we will go through the step-by-step of creating a Facebook Business Manager account, and then we will look at some quick tips for using it.
Step 1: Choose an admin
The primary admin will be in charge of inviting users and providing them access to manage pages or handle billing. And, of course, this will be the most trusted employee or partner.
Tip: Your Facebook business manager account should have multiple admins if one leaves or unexpected events occur. Most small businesses don’t need this many users, but adding extra admins is a good idea.
Step 2: Create an account
Carefully follow Facebook’s directions as it guides you through this process. Head to the Business Manager home page and click the big blue “Create Account” button in the upper right corner. Input information about your company (including business name, email, etc.) you want to use to manage your Facebook Business Manager account.
In Business Manager, you’ll eventually add more details under “Business Settings > Business Info” in the drop-down menu. Enter your business address, phone number, and website. When you’re done, click Submit.
Remember that you must verify your account with the email address you provided to have full access to the Business Manager.
Step 3: Add your Facebook pages, people, and ad accounts
Lastly, link all of your accounts to your Facebook Business Page.
You must have access to at least one business page to complete this step; otherwise, you must build a new page. Also, keep in mind that this is your business Facebook page, not your personal profile. By going to “Settings > Business Assets,” you can add pages to your Business Manager.
You may even link your Instagram professional profiles to the Facebook Business Manager if your business has any. In the upper right corner of the Business Manager dashboard, click Business Settings. Click Instagram Accounts in the left column, then the Add option. Enter your Instagram login details in the pop-up box.
If you wish to add team members to handle your Facebook business page and ad campaigns, click Add people from the Business Manager dashboard. In the pop-up box, type the person’s email address (make sure to add them using their work email addresses).
You can give these people limited account access (Employee access) or full access (Admin access). You can also assign a specific page to a member. In the left menu, click Pages. Select which pages this team member should work on and change the individual’s access using the toggle switches.
Linking Facebook ad accounts is just like adding people. Remember that once you add your ad account to Facebook Business Manager, you can’t remove it, so make sure only to add accounts you own or have access to.
You can go to Accounts > Ad Accounts to add new ad accounts. You have three options:
- Add an existing ad account that you own
- Request access to an ad account
- Create a new ad account
About Facebook Business Settings in Business Manager
If everything is still a bit confusing to you, here are details that Facebook has provided about its Business Manager:
- User Permissions: To manage people, partners, and system users
- Accounts: To manage pages, ad accounts, business asset groups, apps,
Instagram accounts, commerce accounts, lines of business, and WhatsApp accounts
- Data Sources: Manage catalogs, Facebook pixels, offline event sets, custom conversions, properties, event source groups, and shared audiences.
- Brand Safety: To manage domains and blocklists
- Registrations: To manage news pages
- Integrations: To manage compatible third-party integrations
- Payments: To manage payment methods and credit lines
- Security Center: To set up two-factor authentication, manage inactive employees, and review admins
- Requests: To manage invitations sent and see invitations from others
- Notifications: To manage your notification settings
- Setup Guide: To learn how to do basic tasks in Business Manager
- Business Info: To manage your general business info
Facebook’s Business Manager can help your business grow in several ways. By adding all of your business assets in one place, you can save time and be more efficient when managing your Facebook page and accounts. The Business Manager also provides excellent insights into how well your pages are performing, so you can make necessary adjustments to improve results.
But wait, there’s more; Facebook Business Manager makes it easy for you to connect with other businesses and potential customers through ads and sponsored content. So if you’re looking for an edge on Facebook, be sure to check out the Business Manager.