If you are looking to increase your visibility and maximize your reach, then learn today how Instagram hashtags can help you in 2023!
Hashtags are essentially keywords or phrases preceded by the “#” symbol, which are used to categorize and label content on Instagram or any other social media platform.
By including relevant hashtags in your posts, you can increase the chances of your content appearing in search results or on the Explore page, where users can discover new content.
In this article, we will dive into the specifics of how hashtags work on Instagram and how you can use them effectively to boost your presence on the platform. Moreover, we will cover:
Using Instagram hashtags is a powerful way to categorize and label your content, which allows the platform to deliver it to users who are interested in that particular topic. This can help you reach a wider audience and increase the visibility of your posts.
Targeted Instagram hashtags increase visibility and assist Instagram’s algorithm in categorizing and suggesting content to relevant users. Using relevant hashtags on your Instagram posts and reels, you will be able to reach new audiences on the platform.
On the other hand, if you are not using any, you risk missing out on potential opportunities to optimize your content, drive engagement, and grow your following. So, take the time to develop a strategy that works for your brand, and keep experimenting with new hashtags to ensure your content remains discoverable on Instagram.
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If you don’t know which hashtag to choose on Instagram, here are the 8 types you can use on your Instagram posts, stories or reels.
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To stay ahead of the curve with your Instagram content strategy, it’s important to find trending hashtags that align with your brand or content. These are the three effective ways to identify your hashtags.
Publer’s Instagram Hashtag Suggestions feature enables you to identify hashtags that match the content of your post and similar hashtags within your industry. Utilizing this feature is simple – just click on “Hashtags,” and you will have three performing options: Great, Good, and Poor.
So if you’re struggling to find effective hashtags, you can use Publer’s feature to discover relevant hashtags. This option is available on the Business plan, which costs $21/month.
When seeking inspiration for your Instagram hashtag approach, the Explore page can be a valuable option too. Go to the Explore page on Instagram and use keywords that align with your brand or content and review the “Top” results.
These posts are evidently successful with Instagram’s algorithm, so make a note of the various used hashtags and consider whether they may be suitable for your content.
When it comes to discovering the most effective hashtags, the number of posts associated with a hashtag is a significant metric to consider. If a hashtag has been used on millions of posts, there’s a high probability that your content will be lost within the vast amount of posts.
If a hashtag only has a limited number of posts, it’s unlikely that anyone will be searching for it on the Instagram Explore page.
Pro Tip: It’s recommended to target hashtags with a post volume ranging from 10K to 200K.
You can quickly determine the post volume of a hashtag by using Instagram’s Tag Search Tool on the Explore Page. This technique is a great way to evaluate your chosen hashtags and may even offer useful inspiration for your next posts.
To make it short, hashtags will remain a powerful tool for optimizing your content on Instagram in 2023.
What about you? Are you currently using Instagram hashtags? If so, which types of hashtags do you typically incorporate into your posts? Feel free to share your thoughts in the comments section below.
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