If you’re not using a social media management tool, you might not be maximizing your audience growth potential.
Today, we’ll share the top 5 LinkedIn tools to grow your audience efficiently using one of these tools.
You’ll also receive a brief overview of each tool, their main features, pricing, and more to aid in your decision-making process.
Let’s get started.
Why Do You Need a Social Media Management Tool?
Firstly, if you aren’t using a social media management tool for your social accounts, you may be investing a lot of extra time and effort.
Here’s what you are missing if you are not using a social management tool:
- Scheduling your posts at best times
- Create visuals with app integrations such as Canva or Vistacreate
- Post to multiple social media accounts at once
- Bulk scheduling to send multiple messages at once
- Collaborate in the same platform with all your team and share your content with clients
- Get in-depth analytics for each account on the same platform
And many additional features! Now, let’s dive right into the tools, and compare their primary features, pricing, and more.
1. Publer
Publer is an affordable LinkedIn tool for marketing teams. It allows you to post on various social media channels, including
- TikTok (with direct publishing)
- YouTube
- Google Business Profile
- WordPress
- Telegram
Publer is designed to optimize marketing efforts for social media teams of all sizes. It helps users increase the reach of their marketing campaigns quickly and is suitable for individuals, agencies, or enterprises with reasonable pricing.
Main Features
| ✓ Scheduling and publishing customized posts for your LinkedIn accounts. ✓ Automate content scheduling for intervals of two days, two weeks, or three months, making it perfect for repetitive events. ✓ Use high-quality images from the Unsplash integration. ✓ Get comprehensive and detailed analytics and easily export reports to PDF. ✓ Use Canva and VistaCreate integrations for beautiful content. | ✓ Visualize content strategy with the social media content calendar. ✓ Automatically post and schedule from RSS feeds ✓ Manage multiple clients’ social media accounts effortlessly. ✓ Create your own landing page ✓ Upload 500 posts with bulk scheduling. ✓ Receive personalized, creative content tailored for your social media platforms. |
These features will not only boost your social media growth but also streamline your daily social media tasks.
Publer Analytics
To improve your progress, it’s essential to monitor your social media performance. With Publer’s analytics, you can access the following report types:
- Followers
- Demographics (Gender, Age)
- Top Countries
- Post Reach
- Post Engagement (Likes, comments, shares)
- Video Views and Google My Business Views
- Link Clicks, Website Clicks, and Link in Bio Clicks
- Best times to post (When your audience is active)
You can easily share these reports with your clients using Publer’s collaboration feature. With the ability to invite team members, assign roles, and create your team, you can communicate and exchange reports seamlessly on a single platform.
You can then share these reports with your team and stakeholders, providing valuable insights into your social media performance and strategy evaluation.
2. Loomly
Loomly is an easy-to-use social media management platform that helps you manage every aspect of your social media marketing strategy:
- Manage your brand assets in Library.
- Fuel your storytelling with Post Ideas.
- Polish your content with Post Optimization Tips.
- Control your brand messaging with Post Mockups & Approval Workflows.
- Reach your audience with Native Scheduling, Post Targeting & Sponsoring.
- Engage with your community through Interactions.
- Measure your performance with Advanced Analytics.
| Main features and pricing | Pros and cons |
|---|---|
| ✓ Analytics ✓ Contact Management ✓ Automated Publishing ✓ Customer Targeting ✓ Keyword Filtering | ✓ Intuitive management tool ✓ Inexpensive ✓ Easy to learn ✕ Requires additional integrations for some social publishing ✕ Too many bots may bother users ✕ Calendar feature may be hard to access |
| Starts at $26 | Overall Score: 4.5 |
3. Iconosquare
Iconosquare serves as an analytics and management platform catering to social media marketers. It empowers businesses and agencies to efficiently oversee and analyze their social media account performance across platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
Here’s how Iconosquare can help you:
- In-depth social media analytics:
- Quick and easy reporting: Download clear PDF or CSV reports to show to your team, manager, or clients.
- Competitors and industry tracking:
- Drafting, scheduling, & automatically publishing content.
- Multi-profile management: take care of multiple social profiles for different clients within the same dashboard.
| Main features and pricing | Pros and cons |
|---|---|
| ✓ Analytics ✓ Automated Publishing ✓ Contact Management ✓ Keyword Filtering ✓ Multi-Account Management | ✓ Industry benchmarks ✓ Competitive analysis features ✓ Excellent automated posts ✕ Customer support may not be helpful ✕ Some features may glitch |
| Starts at $59 | Overall Score: 4.4 |
4. Linkedin Sales Navigator
Price: Sales Navigator: Professional is $99/month, Team is $149/month, and Enterprise starts at $1600/year.
LinkedIn Sales Navigator is an official LinkedIn automation tool emphasizing LinkedIn’s potential to assist your sales activity.
You can use it to find the right people and companies faster and keep track of key leads and company changes. You don’t even have to exit the program to reach and engage with prospecting leads.LinkedIn Sales Navigator includes advanced search features using personalized algorithms to help discover the best leads.
It includes multiple filters to narrow your search, and once you have found the people you want, you can save their details into your CRM.
5. Sendible
Sendible is a social media marketing tool primarily designed for marketing agencies.
It centralizes your various social networks, providing features such as post scheduling, content recommendations, reporting, and a social inbox.
Here are some of the main features, along with the pros and cons.
| Main features and pricing | Pros and cons |
|---|---|
| ✓ Analytics ✓ Automated Publishing ✓ Content Management ✓ Keyword Filtering ✓ Multi-Account Management | ✓ Excellent social scheduling features ✓ Content recommendation tools ✓ Brand monitoring ✕ Social listening feature can sometimes be slow ✕ Not easy to use |
| Starts at $29 | Overall Score: 4.5 |
That’s a Wrap!
Now that you’ve been introduced to these top LinkedIn tools to grow your audience, it’s your opportunity to test them out for yourself.
Publer offers a forever free plan, allowing you to explore its features, experiment with the tool, and become familiar with its interface firsthand.
Want to Grow on LinkedIn?
Publer simplifies your daily social media tasks through seamless automation.
Schedule your first post now!
Denisa Lamaj
