In the world of 1.4 billion Instagram accounts, brand partnerships & collaborations have emerged as a cornerstone for brand expansion and audience engagement. With the introduction of Instagram Collab Posts, the platform has empowered creators, businesses, and brands to amplify their reach, foster engagement, and build meaningful communities.
Through this article, we will explore all the details of Instagram Collab Posts and show how Publer, your social media scheduling platform, can make collaboration easier than ever. Schedule Instagram Collab Posts with Publer now, and take your Brand/Influencer partnerships to another level!
What is an Instagram Collab Post?
Instagram Collab Posts are a dynamic feature that allows two or more Instagram accounts to co-author a single Feed Post or Reel. When a collaborator is tagged, the post appears on all collab accounts simultaneously, sharing performance metrics such as likes, comments, and shares. This method of posting can increase the chances of all collaborator accounts reaching new audiences, increasing engagement, and gaining more followers along the way.
How to Collaborate on Instagram Posts
Collaboration on Instagram involves inviting another account to be a co-author, resulting in a shared post visible on both profiles. This process fosters a mutually beneficial relationship, expanding the reach and engagement of both collaborators.
How to Schedule Instagram Collab Posts with Publer
Scheduling Instagram Collab Posts with Publer is an efficient way to plan and execute your collaborative content strategy. Follow these steps:
- Go to the Create tab on Publer.
- Upload your media accordingly.
- Hover over the Instagram image/reel and click on the tag icon in the bottom right corner.
- Select Tag Collaborator and tap anywhere on the photo/video, to start tagging a collaborator.
- After clicking on the photo, type the Instagram username in the box field on the right.
Usernames are not case-sensitive, so you can write them in capital letters or lowercase. However, you have to make sure that the Instagram collaborator’s username is 100% correct otherwise the scheduled post will be published without the collaborator.
You can only tag up to 3 collaborators for each image or reel and always remove a tag by clicking on the x button on the right side of the photo/video.
- Once you have added all your tags, you can click on Save Tags and proceed with finalizing the post.
- Finally, on the right-hand side, you will be able to preview the post and the collaborator tags in real-time.
Take everything mobile through the Publer App
Instagram Collab Posts are also supported by the Publer App, making it easy to schedule such content even while on the go. Just like tagging products or people, you can also tag collaborators on your Instagram posts through the app, available for iOS and Android!
Acceptance Process for the Collaborator
When invited to a Collab post, the collaborator will receive a notification in their Instagram app. They can review the post and decide whether to accept or decline the collaboration. If they accept, the post will appear on both accounts as scheduled.
The Benefits of Instagram Collaborator Posts
Instagram Collab Posts offer many benefits for brands, making them an effective & invaluable tool for enhancing social media strategies. Here are the top 4 benefits of tagging collaborators on Instagram:
1. Increased Reach
Instagram Collab Posts unlock the potential to reach a broader audience by tapping into the collaborator’s follower base. This symbiotic relationship introduces fresh eyes to your content, providing an opportunity to enhance brand visibility.
2. Improved Engagement
Collaborative content tends to generate higher engagement rates as it resonates with the followers of both collaborators. The excitement surrounding the partnership often translates into increased likes, comments, and shares, fostering a bigger, more vibrant community.
3. Enhanced Credibility and Trust for Gaining Followers
By associating your brand with a collaborator, you leverage their credibility and trust with their audience. This endorsement encourages their followers to explore your profile, facilitating the growth of your follower base and establishing a sense of community around your brand.
4. Integration with Instagram Shopping for Increased Sales
For brands utilizing Instagram Shopping, Collab Posts offer a powerful combination. The feature expands your audience and enhances the likelihood of converting post viewers into buyers, driving sales through collaborative efforts.
How to Create an Instagram Collab Post Directly from the IG App?
Collaborating through the Instagram app is a straightforward process that involves inviting another user to share a post. You CANNOT, however, schedule Instagram Collab posts through the Instagram app, yet.
To initiate a collaboration on the Instagram app, follow these steps:
- Create the post you want to collaborate on.
- Tap the “Tag people” option.
- Instead of tapping the photo to tag people, hit the “Invite collaborator” button.
- Search for the handle of the creator or brand you want to collaborate with and select them.
- Hit the “Post” button.
Examples of Instagram Collab Posts
Instagram Collab posts can take various forms, depending on the brand’s goals and the nature of the collaboration. Here are some examples of successful Collab posts:
Brands often collaborate with other businesses to cross-promote products or services. For instance, one of the biggest fast food chains in the world, McDonalds, teamed up with one of the most nostalgic yet relevant cartoons/games, Pokemon, to generate buzz around their products and to keep their brands relevant to both their audiences.
Working with Influencers and content creators
Collaborating with influencers and content creators can leverage their established audience and influence. A fitness brand might partner with a fitness influencer to demonstrate their products in action. Lululemon is THE master of the influencer game, and so is the content created because of their partnerships with fitness enthusiasts.
Collab posts can create a buzz around new product launches.
We could not leave the Barbie marketing team without giving them a proper shoutout, as their IG game is certainly one to take notes from. And in this case, their strategy to build hype around their holiday special Mariah Carey doll worked as a charm!
Promoting other accounts within the brand
Collab posts can be used to promote other accounts within the same brand. A main brand account might partner with its sub-brand to highlight a specific product or service.
In this case, The Voice US uses collab posts to spotlight this season’s coaches. This way throughout the season, people following both The Voice AND the coaches will catch all the latest with the competition, – including all the backstage fun!
Collab posts can be used to run exciting giveaways, generating engagement and attracting new followers. Two brands might collaborate to give away a prize package that appeals to their combined audience.
Embrace the Power of Collaboration: Elevate Your Instagram Presence with Publer
In today’s overly-saturated digital scene, collaboration is the key to unlocking the true potential of social media marketing. With Publer, creating, scheduling, and managing Instagram Collab posts is a breeze, allowing brands to effortlessly expand their reach, boost engagement, and forge stronger connections with their target audience.
But take a moment to appreciate the extensive list and features of social media networks Publer currently supports, enabling you to take hold of all communications done through social channels!
Ready to take your Instagram collaboration strategy to the next level?