Getting more engagement is one of the most surefire ways to grow a Facebook Group or to breathe new life into an inactive one. But earning consistent engagement can be a struggle for many group admins. Fortunately, we have an easy solution: playing games!
Playing games that are interactive with your Facebook audience is an effective way to break the ice, have fun and grow your group. Just like an ice breaker at an IRL event, organising an easy to play game or activity within your Facebook Group will help get everyone involved.
In this blog, we’ll go over the benefits of playing games in your group and explain a few games we like to play when our groups are getting bored and disengaged.
Facebook games are a great way to get groups of people engaged with each other. They’re easy to play and can be a lot of fun, especially when played with friends.
Besides the obvious benefits of potential member growth and higher engagement, here are some benefits of games for Facebook groups you might not have considered:
This game is a great way to get people thinking about their preferences and opinions. To play, simply pose a “would you rather” question and have people answer. For example, “Would you rather eat sushi or Korean BBQ?”
Tips for “Would You Rather” Posts
This game is perfect for businesses that are trying to increase engagement and get people talking. Asking questions about people’s preferences is a great way to start a conversation and get to know your audience better.
A classic game that is perfect for groups, trivia is a great way to get people thinking and testing their knowledge. You can find trivia questions online or make up your own. To do this, simply post a trivia question and ask group members to submit their answers. The person with the correct answer wins a prize! Or not? Not all games need prizes, after all.
Trivia can be hosted in Facebook Groups with live video or by using the comments section of a post. Either way, you’re sure to reel in lots of engagement!
This or That is a simple but fun game that is perfect for groups. To play, simply pose a “this or that” question and have people answer. It’s a great way to get people talking and sharing their opinions since “this or that” questions can be about anything at all. For example, you could ask “Twitter or Facebook?” or “Publer or HubSpot?”.
Tips for “This or That?” Posts
This works best with exceptionally interesting or funny photos. Ask your group members to write creative captions for the photo, set a deadline for entries and declare a winner.
The best part about this game is that it requires very little effort on your part. Just post the photo and let group members do the rest!
Interactive content is a great way to bait out engagement in high doses, regardless of if you’re doing it for your Facebook Page or within your Facebook Group. If you’re the admin of a group that’s been quiet lately, engagement interaction posts are something you should consider.
Engagement interaction posts will boost your engagement and potentially bring in new group members.
Common contests work by asking group members to leave a comment to participate in a contest. The easiest example to picture for a comment contest is a “guess how many candies are in a jar” type post. If you’re a social media marketing agency, you could post
This is a super simple type of engagement post! Just like the name suggests, you leave a part of a sentence missing and ask your group members to fill in the blank.
One of the easiest ways to write fill-in-the-blank posts is to use visuals and get people to describe it in a creative way. For example, if you run a nail salon, you could post some recent nail art you did with this caption: “The first thing that comes to mind when I see these nails is _______”.
As with any type of engagement post or social game, the key to not making a fool of yourself is to stay on-brand and to talk in language that your audience resonates with.
Generating waves of engagement in your Facebook Group doesn’t have to take mountains of effort, waste lots of time or cost you lots of money.
With just a little bit of planning and creativity, you can host games for your Facebook Group that will encourage participation in a low-commitment fashion that’s hard to resist. Your group members won’t know what hit them and you’ll soon dominate the Facebook feed.
Have you ever played social games on Facebook? What was it like? We’d love to hear about your experience, so feel free to share in the comments below.
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