What is the Ideal Facebook Story Size for Photos and Videos?

May 29, 2024

The ideal Facebook Story size is 1080×1920 pixels or a 9:16 aspect ratio. These dimensions correspond to the vertical orientation of mobile phones where this content format is meant to be consumed, ensuring the best quality for viewers.

High-quality content looks more polished and generally performs better in terms of engagement on social media, so it’s important to always keep these sizing specifications in mind when posting Facebook Stories.

In today’s article, we’ll discuss the limits for Facebook Story sizes, highlight some common mistakes you should avoid, and offer expert tips to help boost the quality of your content.

Let’s dive in!

Why Image Size Matters for Facebook Stories

Image size matters for Facebook Stories as it affects the quality of your Story and how your brand is perceived on the platform. Blurry, poorly cropped, or pixelated images can detract from your brand’s image and make it seem unprofessional or unreliable.

By consistently following the recommended Facebook Story size dimensions and publishing high-quality content, you reinforce your brand’s professionalism and help build trust among your audience. Moreover, by paying attention to both image size and image pixels, you will ensure that all the elements in your photo are properly displayed, improving its appeal.

Optimal Dimensions for Facebook Stories

The optimal dimensions for Facebook Stories are the same for images and videos: an aspect ratio of 9:16.

Aside from that, your Facebook Story size in pixels should be 1080 pixels wide and 1920 pixels tall. These dimensions ensure that your photos still maintain the optimal resolution, regardless of screen size.

Image Stories should have a maximum file size of 30 MB, while the upper limit for a video Facebook Story is 4 GB. Videos can also have a minimum pixel resolution of 500 pixels, but keep in mind that this resolution may result in lower quality.

Facebook Stories are designed to take up the entire screen of mobile phones. However, having your media fill the entire screen wouldn’t be the best course of action, as your account name and some buttons still appear at the top of each post. They may cover important elements in your Story, so be sure to take them into consideration when creating your post.

facebook story size

3 Common Mistakes to Avoid When Making Facebook Stories

In addition to following the recommended Facebook Story size, brands should avoid these common mistakes when creating Stories.

#1. Neglecting Device Compatibility

While Facebook Stories are optimized for mobile phones, they can still be viewed on other devices, like computers and tablets. Failing to take device compatibility into consideration can result in a poor user experience, as some parts of your Story may not be fully visible on different screen sizes and orientations.

Make sure that your Facebook Stories are compatible on all devices by previewing them before posting. Publer’s scheduling tool comes with a post-preview feature for both mobile and desktop orientations, so you can ensure that they appear as intended for all viewers.

Preview your posts before posting

#2. Overlooking Image Quality

Aside from the size of your Facebook Story, it’s also important to consider the actual quality of the images you use. Photos with a low resolution or that fall below the recommended pixels can convey a lack of attention to detail, which can diminish your brand’s credibility.

To avoid this, you can plan and schedule your Facebook Stories to ensure that each post is of the highest quality. Planning in advance gives you enough time to perfect each Story and avoid any errors in the copy, which results in a more visually appealing and engaging post.

Additionally, be mindful of the pixel size of your Facebook Story videos. Even if you upload a video with a high resolution, the app automatically compresses all video content, which will significantly lower its quality.

#3. Limiting Audience Visibility

Stories for Facebook Pages are always set to public, but if you have a personal profile, your settings may be limiting your reach. If you notice that you aren’t getting new viewers on your Stories, check your privacy settings and make sure that they are set to public so that users who don’t follow your page can still view your posts.

3 Excellent Tips for Making the Most Out of Facebook Stories

#1. Use Professional Photos and Visuals

Even if Facebook Stories often contain more authentic content, if you want to further boost your brand’s image, it’s best to splurge on professional photos. Make sure you always use high-quality visuals in your Stories to captivate your audience and elevate your content from other Stories in the tab.

#2. Incorporate Text Strategically

Strategically incorporating text into your Facebook Stories allows you to provide context and highlight your content’s key points without distracting from the visual. When designing your images using an external editing tool, you can convert your Facebook Story size to inches to ensure that it stays optimized for this content format.

#3. Use Publer to Schedule Facebook Stories and Build Engagement

We mentioned that scheduling your Stories allows you to plan your content better, but did you know that it can also help boost your online presence on the platform? Unlike other content formats, Facebook Stories are only available for a limited time, which is why posting time is crucial.

When you schedule your posts with Publer, you can always target the best time to post on Facebook and streamline your posting schedule for maximum visibility and engagement. Our tool also comes with convenient VistaCreate and Canva integrations to help you whip up stunning visuals in seconds.


By using the ideal Facebook Story size for all your Stories, you can maintain a consistent posting schedule of high-quality content and achieve a more professional image for your brand. You can also utilize scheduling tools like Publer to improve your posting strategy on the platform further and experience even higher engagement rates on your Stories.

Facebook Story Size FAQs

#1. What is the pixel size of a Facebook Story ad?

The recommended pixel size of Facebook Story ads is 1080×1080 pixels. That said, if you are uploading a photo or video with a call to action, we recommend leaving around 250 pixels off the top and bottom of the image so it doesn’t overlap with your media.

#2. What is the Facebook Story ratio?

The recommended Facebook Story size ratio for both images and videos is 9:16, although 1.91:1 is also acceptable, along with anything in between.

#3. What is the best video format for Facebook stories?

The best video formats for Facebook Stories are MP4 and MOV, according to Facebook itself. While you can also upload other file formats, they may not have the same quality.

#4. How do I resize a photo for a story on Facebook?

You can use Publer to easily resize your photo for a Story on Facebook. Our platform comes with an editing tool that allows you to resize photos by pixels, ensuring that your images always fit the ideal Facebook Story size.

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