The Top 9 Visual Content Tools of 2023

March 27, 2023
visual content tools

“Content is king.” We’ve all heard this phrase a million times, and it remains true. But content has various forms, and visual content is far above all other types. Research suggests that our brains process visual content 60,000 times faster than written information. So if your business depends on content, leveraging visual content tools is a must for you.

Finding the ideal visual content tool can be a struggle as there are plenty, both free and paid.  To help you out, we discuss the top nine visual content tools worth your time in 2023.

3 Best Photo Editors to Make Your Photos Look Amazing

A picture is worth a thousand words, but it could be worth even more with the right photo editor. Here are the three best photo editing tools you should consider.

Adobe Lightroom

visual content tools lightroom

Adobe Lightroom is a powerful photo editing and management software that helps you keep your photos organized and edit them with industry-standard tools. It has various features that can be used to find, manage, and edit photos quickly. 

Lightroom’s library module allows users to sort and organize images by tags and keywords, making it easier to find what they want. You can quickly adjust your photos and apply filters, color correction, watermarks, and more.

One of the significant advantages of Lightroom is that it allows you to view a before-and-after comparison which helps you quickly assess the results of any changes you make. You can even batch-process multiple photos simultaneously, saving ample time and energy.

Adobe Photoshop

visual content tools photoshop

Adobe Photoshop is a household name for photo editing software.  It is an advanced graphics and image editing program to create, enhance, modify, and manipulate digital images. Photoshop’s extensive and powerful features allow users to do everything from basic retouching to complex artwork manipulation.

The basic tools of Photoshop include drawing tools (pen, pencil, brushes), selection tools (marquee, magic wand, lasso), crop tools (crop, straighten, rotate) and text tools (type, type mask). Enhanced features include color adjustment, masking, burn, blur, filters, and more for special effects. With these features, Photoshop allows users to enhance photos easily with a few clicks or create original digital artwork from scratch.

Photoshop is also a leading tool for creating posts for social media advertising. You can design YouTube banners, flyers, posts, and more with its design hub.

Luminar Neo

visual content tools luminar neo

Luminar Neo is a must-have photo editor for serious photographers. It has all the features you need to take your photos to the next level – and then some! Accent AI 2.0 takes AI image enhancement to a whole new level. This technology allows Luminar Neo to recognize people in images and make adjustments accordingly – improving each photo’s tone, colors, and depth. 

Also, with a great UI and the ability to organize all your photos, you can quickly turn your snapshots into stunning works of art.

With the creative filters and Luminar Looks created by professionals, it’s simple to make your pictures look natural and vivid. Got aerial photos? No problem–Luminar Neo is also great for editing aerial images.

3 Best Video Editors to Create Professional-Quality Videos

Video editing is more complex and detailed than photo editing. But these video editing softwares provide you with all the tools to edit your videos professionally and easily.

Adobe Premiere Pro

visual content tools adobe premiere pro

Adobe Premiere Pro is a globally recognized video editing program used by professionals and amatuers alike. With its intuitive interface and wide range of tools, it’s easy to see why Adobe Premiere Pro is a go-to choice for any serious filmmaker.

Its features make it versatile and powerful, including non-destructive editing, motion graphics capabilities, advanced color grading tools, 3D effects, audio mixing and more.

Premiere Pro’s ‘Real-Time Preview’ feature lets you see your edits take place in real-time and instantly switch between different angles, giving you great flexibility when creating your video. Furthermore, its ‘Workflow Accelerator’ feature allows you to move faster through complex editing tasks without sacrificing quality.

Adobe Premiere Pro also offers a vast library of templates, soundtracks and stock footage that you can use to enhance your video content. In its latest release, Adobe has also introduced AI features for video and sound editing, making creating stunning video projects with minimal effort simpler than ever.


visual content tools filmora

If you constantly struggle to find quality, royalty-free soundtracks and visual overlays, Filmora is the perfect video editor. It has an extensive library of audio and visual effects that will help you create impressive videos with a professional touch.

Filmora offers a range of title tools, making it easy for anyone to add captivating titles and text to their video projects. The AI Audio Stretch feature is also especially useful for stretching or shrinking background music to fit any video length.

With all these features, Filmora is an ideal choice for creating compelling videos quickly and easily—even if you’re on a tight budget.

Final Cut Pro

visual content tools final cut pro

Final Cut Pro is an industry-standard video editing software on which many blockbusters worldwide are made. It has an intuitive, modern, yet straightforward user interface to help you create professional video content.

The Magnetic Timeline 2 feature quickly makes sophisticated edits with easy-to-use drag-and-drop tools. You can create a trackless timeline for complex production needs, which is one of the major reasons users choose this software over Adobe Premiere Pro. The other one is that Final Cut Pro is a product of Apple and is only useable on MacOS.

Its powerful Effects engine lets you quickly transform your videos with built-in effects such as Color Wheels, Vignettes and Motion Blur. Final Cut Pro also includes powerful color correction tools that allow you to make subtle adjustments or completely change the look and feel of your video.

Another great feature is storing media in libraries for easy organization and accessibility. With Final Cut Pro, you can easily export, share and publish your finished projects directly to YouTube, Vimeo, Facebook and other popular platforms.

3 Top AI Tools to Create Stunning Visuals

AI tools have stormed the content creation space with self-evolving tools that do most of the work, saving time and effort. If you want to jump on the bandwagon, these three AI visual content creation tools are all you need.

Publer AI

visual content tools publer

Publer has changed the visual content creation game by introducing Publer AI assist. Besides creating ad copies, ideas, blogs, and replying to comments, Publer AI also generates unique pictures and graphics with just a few clicks. Powered by the latest revolution in AI-GPT 4, Publer’s Image Generation tool takes image generation to the next level. These images are much valued for content marketing as marketers constantly struggle to find unique and accurate images.

To generate an image, enter an accurate image description and click on generate. You can later edit the image through integrations of Canva and Vistacreate.

Jasper Art

visual content tools jasper

Jasper Art is an image-generation tool that helps to create art and visuals from texts. It uses a combination of natural language processing, machine learning, artificial intelligence, and data analytics to generate images from text. The main benefit of using Jasper Art is that it can quickly create visuals from any text without manual input or design skills. It can also be used to create visuals of various styles – Real-life, 3D, digital paintings, vector, abstract, etc.

Jasper Art understands natural language and creates visuals based on the meaning of that text using semantic analysis.

visual content tools brandmark is your one-stop shop for all your logo design needs. With its intuitive AI technology and a vast library of templates, you don’t have to worry about getting stuck in a creative rut. Their ready-to-use design assets can help bring your branding vision to life. makes logo creation quick and painless, so you can focus on what matters most – marketing your brand.

All their designs can be downloaded in the most popular formats, including SVG, EPS, PNG, and PDF. Whether you need logos for web banners or presentation slides, Brandmark has everything you’ll need to create stunning visuals to help your brand stand out.

Key Takeaways

Visual content tools are essential to bring our vision to life. You will only get the best output by using the tools discussed in this article.

These are the tools we discussed above:

  • Adobe Photoshop, Adobe Lightroom, and Luminar Neo are the leading photo editing tools that offer a variety of tools to edit your photos quickly and professionally.
  • Adobe Premiere Pro and Final Cut Pro are leading, industry-standard video editing tools, while Filmora is a budget-friendly option better for shorter formats.
  • AI tools such as Publer AI, Jasper Art and make creating visuals easier by automatically generating images and logos from the text input.

Try Publer AI assist today and take your content creation to the next level with automated image generation! With its intuitive AI technology, you can generate stunning visuals in just a few clicks – making your content stand out.

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