Marketing

12 Best Social Media AI Tools You Need in 2024

May 27, 2024
social media ai tools

In recent times, artificial intelligence (AI) has emerged as a powerful tool for creating content quickly and effectively. The right social media AI tools can help you automate the process of creating and optimizing your posts, making it easier to stay up-to-date with the latest trends and demands of your audience.

If you’re an avid social media user and content creator, it’s important to know which tools can help you stay on top of your game. In today’s article, we’ll discuss the best social media AI tools for 2024 and explain our criteria for ranking them.

Let’s dive in!

What are Social Media AI Tools?

Social media AI tools are systems that can help you automate repetitive tasks and streamline content creation to maximize marketing and social media efforts.

While AI used to be viewed as optional, it has become an essential tool for brands looking to maintain a competitive edge in 2024. In fact, a Gartner survey found that over 63% of marketers are planning to invest in AI, and with its limitless potential, rapid evolution, and wide range of applications, this number isn’t surprising.

A study by Haleem et al. (2021) in the International Journal of Intelligent Networks further highlights the growing importance of AI use in social media and digital marketing. The study states that AI can “assist marketers by identifying relevant content that users want to read and providing real-world and actionable insights.”

Furthermore, it says that all that “creates a more personalized brand experience, making cultivating user engagement and loyalty easier.”

11+ Best Social Media AI Tools to Use in 2024

From content curation to post scheduling, social media AI tools make it easier for you to manage your social media accounts and create high-quality content. However, different AI tools can have different functions, and you may need more than one tool in your social media strategy.

If you’re looking to maximize your social media content creation in 2024, here are some of the best social media AI tools to consider.

#1. Publer

social media ai tools - Publer

At the top of our list is Publer, a complete social media automation tool that helps you create and manage content for all your social media profiles. Aside from being a scheduling tool, Publer is also equipped with several amazing AI features that make content creation a breeze.

With its built-in AI image generator and Canva integration, you can easily create stunning graphics for your social media posts. Plus, it comes with access to some VistaCreate Pro features that you can use to generate videos.

Once the media is done, you can then use our tool’s AI Assist to create a catchy caption and further optimize your post. Meanwhile, the hashtag generator can help you find the best hashtags to ensure maximum visibility.

Because of these features, we can confidently say that Publer is the best all-around social media AI tool that’s essential for supercharging your social media strategy.

Publer offers a free plan and a 14-day trial on its two paid subscriptions.

  • Professional plans, which start at $12/month
  • Business plans, which start at $21/month

Pros

  • Photo and video AI creation
  • AI Assist
  • Hashtag generator
  • Content recycling

Cons

  • Free plan can be limited

#2. FeedHive

FeedHive

FeedHive is another social media AI tool that allows for easier content creation. It features an AI assistant that functions similarly to ChatGPT and can be accessed anywhere on the platform via a chatbot. You can use this AI tool to generate posts and captions for various social media posts.

FeedHive also uses AI to predict the performance of your scheduled posts before they go live and provide suggestions on how you can improve them. This is especially useful when creating long-form content. Because of this feature, we find that this tool is best for increasing your chances of virality.

FeedHive doesn’t have a free plan, but it offers a 7-day trial on its four paid plans.

  • Creator plan at $19/month
  • Brand plan at $29/month
  • Business plan at $99/month
  • Agency plan at $299/month

Pros

  • AI writing assistant 
  • AI performance prediction
  • Content recycling

Cons

  • No free plan
  • Aside from the writing assistant, other AI features are only available on higher-tier plans

#3. Hootsuite

Hootsuite

Hootsuite is a powerful social media management tool that comes with a comprehensive AI feature—OwlyWriter. This AI tool can give you ideas for new posts with a few simple prompts and help you generate social media posts using a URL or short description.

It also comes with several AI-powered copywriting formula templates, such as AIDA (Attention, Interest, Desire, Action) and HOOK (Headline, Offer, Unique angle, Kicker), to make it easier for you to create engaging copy. Because of these features, we find that Hootsuite is best for prompt variety.

Hootsuite doesn’t offer a free plan, but it has a 30-day trial for two of its paid plans.

  • Professional plans start at $99/month.
  • Team plans start at $249/month.
  • Enterprise plans will depend on your team’s size and number of social media accounts.

Pros

  • OwlyWriter AI
  • Easy-to-use post templates
  • Caption generator

Cons

  • Expensive

#4. ContentStudio

social media ai tools - ContentStudio

ContentStudio is a social media management platform that comes with an AI assistant that helps you generate content and images. If you’re experiencing writer’s block, you can use one of its pre-made prompts to help you create compelling copy for different social media sites.

As a social media AI tool, ContentStudio can also track relevant topics and hashtags so that you can create targeted and timely content. Because of this feature, we find that ContentStudio is best for staying updated on the latest trends and topics in your niche.

Staying relevant in the constantly changing social media landscape can be challenging, so this can also be an important AI tool for social media marketing.

You can try ContentStudio for free, as they offer a 14-day trial on all paid plans, including:

  • Starter plans, which start at $25/month
  • Pro plans, which start at $49/month
  • Agency plans, which start at $99/month

Pros

  • AI assistant
  • Comprehensive content analytics
  • Social media automation

Cons

  • Slight learning curve
  • Overwhelming interface
  • Limited storage

#5. Flick

Flick

Flick is a social media AI tool that makes it easy for you to create multiple posts from a single content idea. Its aptly named Brainstorming feature gives you a list of general topics to choose from and generates several post ideas from your top picks. You can also use their AI to rewrite the original output and find relevant hashtags.

It can be difficult to continuously think of new content to post. However, thanks to Flick’s handy repurposing feature, you can easily create new posts from previous content. 

Because of these features, we consider Flick the best AI for multiple social media posts.

Flick has three paid plans:

  • Solo plans start at £14/month
  • Pro plans start at £30/month
  • Agency plans start at £68/month

Pros

  • AI content creation
  • User-friendly
  • Hashtag generator

Cons

  • More Instagram-focused
  • Limited social media platform integration

#6. Jasper

social media ai tools - Jasper

With over a million active users, Jasper is one of the most recognizable AI platforms. This social media AI tool allows you to easily create content for social media that speaks to your target audience.

Jasper also provides a variety of professional templates, from Instagram photo post captions to tweets, for easy content creation. Aside from texts, this tool also boasts the innovative Jasper Art feature, which helps you create eye-catching visual content to accompany your written posts and captions. 

So, if you’re feeling creatively overwhelmed, Jasper Art can help you generate content and images in a snap. Because of these features, we find that Jasper is best for general content creation.

Jasper offers a 7-day trial on its paid plans, which include.

  • Creator plans that start at $49/month.
  • Pro plans that start at $69 per month.
  • Business plan, whose pricing can be tailored to your needs.

Pros

  • Versatile AI features
  • Convenient browser extension
  • AI chatbot

Cons

  • Output needs fact-checking and editing
  • May struggle with niche topics

#7. Predis.ai

Predis.ai

With Predis.ai, you can easily create a social media post complete with a caption and an engaging graphic. And, unlike other AI tools, you can use Predis.ai to instantly generate an Instagram carousel, which helps you save time and effort.

Aside from photos, this social media AI tool can also create videos, texts, and memes. Plus, you can use its editing features to tailor your content for different social media platforms, ensuring that each one is properly optimized. Because of these features, we find that Predis.ai is best for image generation.

Predis.ai has a free plan and three paid plans:

  • Lite plans start at $32/month.
  • Premium plans start at $59/month.
  • Agency plans start at $249/month.

Pros

  • Image and carousel generation
  • Hashtag and competitor analysis
  • Seamless social media integration

Cons

  • Free plan can be limited
  • Interface needs improvement

#8. Canva

social media ai tools - Canva

Canva is best known for its easy-to-use templates and simple design features, but it also functions as a social media AI tool. Its Magic Media feature allows you to easily generate images and videos based on a short prompt.

Meanwhile, its Magic Edit and Magic Eraser tools can help you edit and optimize photos, ensuring that there are no unwanted elements in your images. You can also use Canva’s AI technology to expand images to better fit the requirements of different social media platforms.

Because of these features, we find that Canva is best used as a social media post design tool.

Canva offers a free plan and three paid plans.

  • Canva Pro plans start at $14.99/month.
  • Canva Teams plans start at $29.99/month.
  • Canva Enterprise plan pricing depends on your team’s size and requirements.

Pros

Cons

  • Limited AI features
  • Better suited for designing social media templates

#9. Ocoya

Ocoya

Ocoya is an awesome social media AI tool that can help you create social media captions with just one click. Its powerful AI copywriter feature comes with over 50 templates you can use to create a variety of captions. This tool can also generate questions, rewrite text, and create blog articles.

Because of these features, we find that Ocoya is the best social media content creation tool for post variety. Unfortunately, it doesn’t have a free plan, but it offers a trial period for its four paid plans:

  • Bronze plans start at $19/month
  • Silver plans start at $49/month
  • Gold plans start at $99/month
  • Diamond plans start at $199/month

Pros

  • Canva integration
  • User-friendly interface
  • Great AI features

Cons

  • Limited AI features on the lowest-tier plan
  • Customer support needs improvement

#10. Synthesia

social media ai tools - Synthesia

While other social media AI tools focus on texts and images, Synthesia specializes in video generation. With video’s continued dominance over social media content in 2024, having a tool that can easily create video content with a simple prompt is essential for marketers looking to venture into video marketing.

Synthesia comes with hundreds of customizable templates and editing features and uses both AI and machine learning to generate studio-quality videos in seconds. Meanwhile, its multilingual support can help make your videos more accessible to a wider audience. 

Synthesia recently introduced a free plan in addition to their three paid subscriptions:

  • Starter plans start at $22/month.
  • Creator plans start at $67/month.
  • Enterprise plans have custom pricing and are dependent on your desired features.

Pros

  • Easy to use
  • Seamless collaboration capabilities
  • Wide variety of AI avatars and voiceovers

Cons

  • Can be expensive
  • Lower-tier plans have limited features

#11. Heyday

We already mentioned Hootsuite on this list, but we believe that this specific feature deserves its own spot. Heyday by Hootsuite is an AI chatbot that utilizes natural language processing to deliver conversational output. Unlike templated responses, this tool offers personalized responses to improve the quality of interactions between you and the customer.

With Facebook trends for 2024 showing an increased focus on chatbots, this social media AI tool can be a game-changer for brands looking to build a presence on the platform. Outside of Facebook, conversational chatbots still offer several benefits, including better customer engagement, reduced operational costs, and increased customer capacity.

Pros

  • Conversational output
  • Real-time interactions

Cons

  • Hootsuite plans can be quite expensive
  • Interface could be improved

#12. Lately

Lately

Lately is a social media AI tool whose best feature is the possibility of repurposing content. This helps you ensure that you always have quality content to maintain a consistent social media posting schedule. 

Lately’s AI technology analyzes data from your social media analytics and uses them to generate custom texts that appeal to your target audience. This handy feature makes it easier to maintain your brand voice across different social media platforms. Plus, you can also use this tool to turn long-form content into multiple posts, which is great when promoting blog posts. 

Lately has two paid plans tailored to small businesses and enterprises. Their Enterprise plans offer advanced AI capabilities and can be customized to your business needs. Meanwhile, their Small Business plans are available at three price points:

  • $49/month for four social channels.
  • $119/month for 10 social channels.
  • $199/month for unlimited social channels.

Pros

  • Great AI writer
  • Comprehensive dashboard of AI tools

Cons

  • Results can sometimes lack context

5 Key Criteria for Choosing the Best Social Media AI Tools

With the number of AI tools available today, it can be difficult to choose the right one. To rank the best social media AI tools for 2024, we looked at five different factors, which we discuss below.

#1. User-Friendliness

Social media AI tools are supposed to make your life easier. If the tools themselves are difficult to understand, it defeats the purpose of using them in the first place. This is why user friendliness is our top criterion for ranking AI tools.

To determine user-friendliness, we looked at the platform’s interface and navigation. First, are its features easily accessible? Also, is it intuitive and easy to understand? A simpler and more straightforward platform will be easier to use and integrate into your social media strategy.

#2. AI Features

In line with ease of use, it’s also important for social media AI tools to have most, if not all, of the features you need to streamline your content creation process. You don’t want to use a different tool to create your content and then another to schedule it. Not only does this cost more, but it will also take more time and effort to create a single post.

An excellent example of a social media AI tool with multiple AI capabilities is Publer. From content creation to scheduling, you can do all your tasks on our complete social media management platform.

#3. Analytics and Data

Another key factor that we considered when ranking social media AI tools is their ability to track post performance, engagement, and other metrics

Features like data reports, performance predictions, and comprehensive analytics can help determine the effectiveness of your social media strategy. And, once you know what works and what doesn’t, you can refine your strategy and boost your results.

A great feature to have is Publer’s Best Times to Post graph. This monitors your content’s performance and then uses this information to determine when your peak hours on social media are. This way, you can publish your content when your audience is most active, which helps improve visibility and engagement.

#4. Social Media Integration

When managing multiple social media accounts, it’s essential to have a social media AI tool with seamless social media integration. This will allow you to connect your existing accounts to the platform, making it easier for you or your social media manager to keep track of the content across all your social profiles.

In order to better monitor performance and engagements, we prioritized AI tools that support integration with the top social media sites, such as Facebook, Twitter, LinkedIn, and Instagram. Publer, for instance, supports over 12 social media platforms.

#5. Content Automation

Lastly, consider using social media AI tools that offer excellent content automation. Whether it’s for scheduling recurring posts or recycling previous content, it’s important to find a tool that can automate as many of your tasks as possible.

By doing so, you can post more consistently while delivering personalized and quality content to your audience. Content automation also helps you save time on repetitive tasks, improving your efficiency and productivity.

Key Takeaways

  • Social media AI tools are systems that use artificial intelligence to automate and simplify different social media tasks.
  • Our top social media AI tools for 2024 are Publer for an all-in-one solution, Synthesia for videos, Predis.ai for images, and Ocoya for copywriting.
  • Some important factors to consider when choosing a social media AI tool include ease of use, variety of AI features, social media integrations, and content automation and analytics.

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