Google Business

The Undeniable Impact Of Google Posts On Local SEO 

October 17, 2022
google posts

Have you ever searched for a specific service or item related to a specific brand? All the little search results under the main one are considered google posts. When users perform searches using branded keywords, the above mentioned will immediately show up in the search results.

Google Posts are created within Google My Business, and can include a variety of things such as, an image, a clickable call to action, a text containing up to 300 words etc.

The knowledge panel for each business can display up to 10 Posts in a scroll-through carousel. In the image below you can see an example of Publer’s Google Post. 

How Long Do Google Posts Last? 

There are 4 types of posts that you can add to your business profile: news, events, offers and Covid information.

Each of these post types has a specific use and limited viewing time that depends on the type of post.

A news post lasts 7 days. According to Google, the content is no longer considered as new after 7 days. However, it remains visible on the business profile for a longer period.

An offer posts have a customizable duration. You will then be the one to choose how long your post will last. This type of post will no longer be visible at the end of the selected period.

Again, with event posts it is possible to select the duration of the content, which will no longer be visible once the chosen period has ended. This type of post is mostly used for temporary events or for specific periods such as exceptional closures.

A covid information post is a post created in order to reassure users about the reception conditions inherent to the covid in their facility. This remains permanently visible on the Google My Business page.

The Impact Of Google Posts On Local SEO 

gmb post

Google posts appear in the Knowledge Panel, a section of the organic search results that shows you information about a business. This includes its name, address, phone number and hours of operation. It’s an easy way to increase your local SEO rankings because it helps potential customers find you more easily when they search for something related to your industry or location. You can discover more on how to optimize your GMB by diving in this article.

Below we list some of the benefits of Google Posts on Local SEO:


Google posts are a huge opportunity to improve your local SEO. The Knowledge Panel and Top Stories Carousel are both key ways that you can use Google Posts to rank better in search results. The Knowledge Graph, which is an evolving feature of Google that provides information about people and places from across the web, also plays into how well-written your content is and how good it looks on mobile devices.


Use it as a way to gain more organic traffic: The average person visits their local business every three days, so why not use this opportunity to generate traffic? If you post on Google’s Blogger platform, people will see the post in search results when they do a search for “your business name.” It’s also easy for people to share these posts on social media or send them via email because there’s no need for any additional software or plugins.

Keyword Research

To help your business rank higher on google listings, you can utilize keywords on Google to carefully target audiences that are already looking for your services. This will guarantee that a great slice of people who are already searching for a business similar to yours, will at least visit your website or profile. The likelihood of them converting to customers is higher then of random users who are just surfing the web. 

Brand Awareness

Build brand awareness: By posting regularly about what makes your business special—the things that set it apart from other competitors—you’ll be able to create an emotional connection with potential customers who visit your website because of those posts. This type of content doesn’t have any negative effects on SEO; instead it improves rankings if done correctly.

Local Carousel and Featured Snippets

Posts are also likely to have an impact on local carousels and featured snippets. The two most popular sources of organic traffic for local businesses are Google Maps and Google Search. Both of these features will be influenced by your content, so it’s worth keeping this in mind when creating your posts.

Getting Started With Google Posts 

The Google My Business (GMB) platform is a great way to connect with your customers and potential clients. Your business’s listing will be visible on Google Search, Maps, and other products like YouTube, Gmail, and more. If you’re interested in setting up a GMB account for your business or organization but don’t know where to start, this guide will walk through the process step by step so that you can get started quickly!

To sign up for a Google My Business account, you’ll need to have a Gmail account. You can use your existing Gmail address or create an entirely new one if you don’t have one yet.

Once you’ve got that all set up and verified (check out our guide on how to do this), simply click “Create Account” in the upper right corner of Google’s website and follow their instructions for creating an account:

First time? Go here: 

Want more information about what each option means? Check out our guide here: https://www.googlebloggerbloggersnetworkorg/2018/01/how-do-i-create-a-googlemewebbusiness-account/#more 

google posts

Set Up A Google My Business Account 

You can sign up for a Google My Business account in just a few minutes. The process is simple and it’s free!

To get started, you’ll need a Gmail address (you can use your personal one or create an account at If you already have an existing business listed on Google Maps, it will take about an hour to verify your information with us, but if not then we’ll need more time to do so before adding the details of your business into our system.

Once verified and added into our directory database as well as other systems like Search and Maps, there are plenty of benefits to having an up-to-date profile.

Select The Style Of Post You Want To Post

Google posts are a critical part of your business brand representation on Google, but you may be confused about some of the different types and styles available. To help you choose the best one for your business, we’ve created this guide to Google’s most popular post types.

Events: Events are a great way to reach a large audience. They can be promoted on Google Posts, but it’s also possible to promote events through other social media platforms like Facebook and Twitter.

Events are typically used for promoting products or services. For example, if you’re selling books on your website, you could create an event called “Book Launch” where people can RSVP for when they’ll launch their new book at your store! You’ll have access to all of their information (name/email) so that when they do show up at the store, they’ll know exactly who they should talk to about purchasing one of your books!

Offers: Offers are a great way to promote discounts and sales, as well as new products or services. You can also use them to promote a new business, location, or event.

Products: Google Posts are a great way to promote your products and services. Here’s how you can do it:

  • Use the Google Post Creator tool, which allows you to create posts from templates or directly from Excel spreadsheets. You can also use this feature if you’re creating a post for your business’ Facebook page or other social media platforms that require text editing functionality (like Instagram).
  • Upload an image of your product in one of these templates: Product Gallery | Promo Video | In Store Demo Video | Product Launch Event Template. If it doesn’t already have an image file associated with it, click “Add File” under the Image tab at the top of the page and choose one from there!

Services: Services are a great way to reach new customers, existing customers and generate new leads this way. They also help you get more revenue and brand awareness.

Open for business: This is a great way to announce new hours or a new location. It can also be used to advertise special events that you’re hosting, like an upcoming sale or giveaway.

Other types of posts: Google posts are a great way to share valuable information with your audience. They can help you get more customers, promote your products and services, build your brand and even make money!

Some examples of things that could be posted on a google post include:

  • Blog posts
  • Videos (e.g., YouTube)
  • Podcasts
  • News or Current Events Infographics
  •  “Did you know?” posts (e.g., “5 ways to make your home smell fresh”) How-to Guides Other types of content such as photos, surveys and polls can also be shared on Google Posts.

CreateThe Google Post

Post creation is easy. You can post your content to the right place in minutes and it will be live within hours. There are no complex settings or technicalities involved, so even beginners can get started with Google Posts today!

You can use any type of device to create posts: desktop computer, laptop computer or tablet (iOS or Android).

To create a Google Post, you’ll first need to sign in to your Google account. Then:

  • Click Create a Post in the top right corner of the page.
  • Alternatively, you can click on the post button at the top right of your screen and select “Create a new post.”
  • You can also click on this icon near any story (e.g., one from Business Insider or MSNBC), then hit “create new post” underneath it.

Publish Your Google Post

When you’re ready to publish your post immediately, click Publish at the bottom of the page. If you’d like to save it for later, click Save draft at the bottom of the page.

Once your post has been published, it will appear in Google Search Results with a link that allows readers to share and comment on your article directly from their browser or mobile device (if they have one).

Check Your Google Post Status

Now that you know how to create a post, you’re ready to get started! Just remember that these posts have a limited life span so it’s important to make sure they meet expectations before publishing them. In the meantime you can check your google posts insights and take a look at all the analytics data. We would suggest creating a trackable URL especially for specific posts that you need valuable insights on. 

You can also edit your posts at any time by clicking on the pencil icon in the top right corner of your screen or clicking the triangle next to each post title and making changes from there.

Key Takeaways

An often underestimated feature, Google posts are actually a fundamental tool for improving the online visibility of your business.

Google posts allow you to communicate more information about your products and the services you offer, free of charge and directly on your profile. Unlike social networks like Facebook, Google posts are visible to everyone.

This then allows you to address your customers or potential customers directly, advertising discounts, special offers, menu changes, events, etc.

A business profile with more information on the services offered is certainly more attractive to a potential customer!

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