Google My Business (GMB) plays a major role in supporting local and small businesses and expanding the reach of all businesses regardless of their scale. Users can create and manage their business profiles, establish their presence on Google Maps, respond to customer reviews, and track insights about their listing performance.
Here are some stats that show how important evaluating your Google My Business is:
- 82% of consumers read online reviews for local businesses.
- 87% of customers used Google to decide on a business in 2022.
- 86% of customers use Google Maps to locate a business nearby.
This makes it clear why investing in GMB is so important – if you want your business to stand out from the competition, having an optimized presence on Google is essential. This article discusses key statistics about Google My Business to help inform your strategy.
Why are Google My Business Insights Important?
Google My Business Insights offer valuable data and insights into how customers interact with their businesses online, helping them make better decisions about marketing initiatives, product development, and customer service.
By tracking metrics such as the number of views, searches, reviews, and photos uploaded to a business’s profile, businesses can gain valuable insights into how customers perceive their business and how to optimize their presence best online.
Google My Business Insights also provide access to demographic information that is often hard to get from other sources. This data helps businesses understand their target market and refine their product and local SEO strategy.
Another way insights from GMB help businesses is by providing data that helps analyze customer behavior. Insights on customer behavior can help businesses improve their conversion rates by understanding which customers are more likely to take action, such as making a purchase or leaving a review. It also helps businesses understand how customers interact with the business’s online presence and what areas need improvement.
If you don’t have a Google My Business profile and want to know more about it, we recommend you check our guide explaining what Google My Business is.
Top Google My Business Statistics You Must Know
93% of Consumers Use Google Maps to Find a Business
Gaining visibility is one of the toughest jobs for online and local businesses. Having a presence on Google My Business can make that job much easier. 93% of consumers use Google Maps when searching for a business. This shows that if you’re not using Google Maps for marketing, you’re missing out on potential customers and risking your visibility in search engine results.
An Average Local Business Receives 1,260 Views Monthly
Statistics show that an average local business will receive 1,260 views monthly with GMB, making it one of the most effective marketing strategies for small businesses.
These views are generated by potential customers looking to learn more about your business by discovering it on Google Search or Maps. With the GMB dashboard, you can track your views and create posts to stay top-of-mind with customers.
45% of Companies Receive Appointment Requests Through GMB
45% of Google My Business listings with an appointment scheduler lead to request approvals. This means customers can quickly find essential information about the business, such as opening hours and contact details. It also offers easy-to-use appointment scheduling capabilities that allow customers to book appointments directly from a GMB profile.
56% of Customer Actions Result in Website Visits
One of the key metrics businesses measures is website clicks – this statistic shows how successful customers find the website after engaging with Google My Business. 56% of customer actions on GMB result in website visits. This highlights the importance of having a well-designed Google My Business profile, as it will help customers quickly access relevant information and navigate directly to the website.
Google My Business Has an Average of 11 photos per Listing
A business with 11 or more images on its listing provides customers with a comprehensive look at the products and services they offer. Customers often rely heavily on visual cues when making decisions about which business to patronize, and having high-quality images can be a major draw. Listing images are also likely to drive 35 times more website clicks than those without.
GMB Listings With Accurate and Complete Information Receive 7x More Clicks
Having accurate and complete information in your Google My Business (GMB) listing is essential for any business hoping to get found in local searches. Businesses with GMB listings containing accurate and complete information receive seven times more clicks than those without.
This statistic underscores the importance of ensuring everything on your GMB listing is up-to-date and accurate. This includes:
- Business name
- Contact number
- Website URL
- Operating hours
- Photos and Videos
Hotels Have the Highest Number of Photos on Google My Business
Hotels have the highest number of photos on Google My Business, showing how important visuals are for businesses in the hospitality industry. Photos allow prospective customers to gain an insight into what a hotel has to offer and can be an effective tool for improving bookings.
94% of Calls from Google My Business Come on Working Days
94% of calls from GMB come on working days, meaning that Monday through Friday are prime times for potential customers to call you directly. With a GMB profile, potential customers can easily find your contact information and give you a call during the work week when it’s convenient for them.
Analyzing and utilizing key Google My Business statistics can help businesses refine their local SEO strategy and optimize their GMB profile for increased visibility and engagement.
These stats discussed in the article highlight GMB’s importance and impact:
- An average local business receives 1,260 views a month on Google My Business.
- 45% of GMB listings with an appointment scheduler lead to requests for approvals.
- 56% of customer actions on GMB result in website visits.
- 11 photos per listing are ideal for showcasing products and services.
- Accurate and complete information in GMB listings receives 7x more clicks than those without.
- Hotels have the highest number of photos on GMB.
- GMB listings with contact information receive 94% of calls on working days.
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