If you are thinking about how to go viral on TikTok with a few followers, worry no more!
We will show you how you can become a TikTok sensation and drive traffic to your business.
We will also show you seven powerful strategies you can use to grow on TikTok, and the number of followers doesn’t really matter.
We will be breaking down exactly what these seven hooks are, showing examples, and of course, how you can use them for yourself. Let’s do that!
First, let’s make a quick resume of TikTok. Why should you be using TikTok now?
Back in the day, Instagram was an amazing platform for organic reach where brands, and influencers, would post content and grow their Instagram.
Then Instagram started introducing paid ads and that organic reach shrunk over time.
TikTok is the new Instagram in this regard. However, it is much, much bigger. With Instagram, you would actually have to follow people to see the content. On the other hand, TikTok defaults to whatever the algorithm considers relevant to you.
This means two things. First, it makes it easier for people using TikTok to discover you. Second, even if your account has few followers, you can go viral and get millions of views.
But sure, there are some tips to follow, as in every social media platform. Let’s discover seven of them today, as we promised.
Keep your audience hooked! The attention of TikTok users varies between one to four seconds. That’s the time you need to capture the viewer’s attention. You can start the video by letting people know the problem and then offer a solution.
# Example: You can create these types of videos:
If you have read our latest articles about TikTok, we explain that TikTok is separated into the “Following” page and “For You” page.
Fun Fact: 97% of video views on TikTok come from the “For You” page.
What does that mean? If you are using the latest trends, you will show up on people’s feeds, even if they do not follow you.
Pro Tip: Always keep updated with the latest trends so you can get inspired and create viral videos too.
The hardest part of following the trends is that content moves very quickly, and a viral video right now might be boring later on. You should always plan ahead and Publer can help you. For more details, read below!
Create a plan. Your first step is to create your posting plan.
How often do you want to post on TikTok? Then, when you know how often you’re going to post, you need to figure out what you will post.
A great way to figure out what kind of content you want to post to TikTok is to ask yourself what you want to be known for. These questions may help you find your niche as well.
Now the easy way to post consistently is by planning. With Publer you can schedule your TikTok videos at the right time. Scheduling and managing your videos with Publer will make you save time and be ahead with your next strategies.
TikTok has plenty of filters and effects, but the green screen effect stands out from the crowd.
This effect lets you stay on-screen while different images appear in the background. It adds a whole new level of storytelling by incorporating visuals.
This filter is ideal for being descriptive. You can explain topics and provide recommendations. Visuals will complement your story at the time you are speaking.
# Example: When making a part 2 video, you can remind people about the part 1 video with the green screen in the background.
Let’s head on to content optimization.
In the content optimization stage, you should identify songs and hashtags that are trending and applicable to your niche.
You can find them at TikTok creative center, then go into trend discovery. There you will find viral content that has viral songs attached to it. It will give you some ideas you could use in your next videos.
Once you identify a trending song, go into the hashtag section and again sort by popularity.
Pro Tip: Make sure the hashtag is still applicable to your niche.
Also, start your video with a text overlay to keep users reading rather than just scrolling by. It also lets the viewer know what to expect.
Another way to increase the chances of your TikTok content going viral is to keep your videos short. Remember that TikTok is known for its short content, even though the longest videos you can create are up to ten minutes long.
Usually, viral videos are short, which means shorter than a minute.
TikTok checks the average length of watch time to evaluate quality.
Pro Tip: If you want to tell a long story, you can separate it into several parts, so you will keep people curious and interested to watch your next videos, or they might also follow you.
A call to action will help your content go viral and also help you grow your following.
If you add a CTA at the end of the video or even in the video description, you will make people like, share or comment on your video. The higher your engagement is, the more TikTok will naturally push your video.
# Example: Here are some CTA you can use in your next videos:
Obviously, you need a compelling video to make it go viral, but adding a strong CTA to a video can make a difference.
Well, it depends on you and luck somehow. Experimenting and being consistent can help go viral on TikTok, but sometimes, it depends on the TikTok algorithm, the best times to post for your audience, and so on.
Still, following these seven tips we shared with you today will help you reach your goal.
Let’s quickly list them below:
Back to you now. Which strategies are you going to use first? Let us know in the comments.
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