YouTube, the free video-sharing website, is now one of the most widely used websites on the Internet. Established in 2005, YouTube now hosts approximately 6 billion hours of video content per month.
Performance of the platform is only accelerating, and there is no indication growth is slowing down.
This article provides you with a summary of YouTube statistics helpful to marketers who want to increase their visibility on the platform. This data will help you develop online marketing strategies that will attract the ideal customers for your business.
Let’s get started right away with key figures of YouTube for 2022.
It’s no surprise everyone knows YouTube. But do you know everything about the platform? How famous is it? How many people are watching it? Who is watching YouTube? And last, how businesses are using YouTube to grow their activities.
First things first, here are some general statistics showing how YouTube has become a major player in online video sharing:
Now that you know a little more about YouTube let’s take a closer look at some figures on how people use the platform and how it can help your business reach new clients.
It’s worth mentioning that YouTube remains a powerful tool for businesses since they can promote their product or services to potential consumers.
Although, in the beginning, YouTube was mainly seen on desktops, the platform has also managed to make itself a key player on mobile devices.
Here are some facts and figures about YouTube usage on mobile:
One of the big advantages of the platform is that posting videos is free. Yet YouTube and influencers manage to earn money. And the main reason for this is advertising.
Now, let’s take a look at how YouTube earns money:
Wondering how influencers earn money on YouTube? Check this out:
But YouTube is not only a video-sharing platform. It is also a powerful tool for developing your business. With so many people on the platform, it is essential for businesses to publish content and understand if their content is effective or not.
The numbers don’t lie:
It is essential to have an understanding of the demographics behind YouTube in order to advance the analysis. Who uses the platform, what kinds of content do they watch the most, and how much time do they spend there?
Finally, the platform was not made in a day, and many events have marked the life of YouTube. Here are some dates:
Now that you know more about YouTube, you understand the interest for companies to develop a clear marketing strategy on the platform given the potential.
Now back at you. Which YouTube statistics have marked you the most? Leave us a note in the comments!
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