With over 2 billion monthly active users, YouTube offers a broad audience for anyone looking to share their content or promote their brand.
YouTube has a called YouTube Stories, which offers businesses and content creators a new way to engage with their audience.
This blog post will explore how businesses and content creators can use YouTube Stories to enhance their social media marketing strategy.
Also, we will discuss the benefits of using YouTube Stories, how to create compelling stories and some best practices for optimizing your content.
YouTube Stories are short and vertical videos that appear at the top of YouTube, similar to Instagram Stories or Snapchat. But unlike Instagram or Snapchat, YouTube stories last seven days.
The idea of this feature is to provide an easy way for content creators to interact with their fans and followers.
With YouTube Stories, you can showcase your brand’s personality, connect with your audience on a more personal level, and drive engagement.
For example, you can share behind-the-scenes moments, daily life, promotions, upcoming videos, etc.
Before we go further into how you can use YouTube stories to grow your business, there are five things you should learn about them.
Now, If you have over 10,000 subscribers, follow these easy steps to create your first YouTube Story.
Here are some differences between YouTube Stories and Instagram stories that you should know:
Unlike Instagram Stories, YouTube Stories have a comment section. How does that work? To reply to a comment, you have to post another story, you cannot write back text in the comment area, and you can view comments on YouTube stories for 30 days.
YouTube automatically puts a subscribe button on stories for users to click to subscribe to your channel. This will help increase your engagement.
YouTube Stories has a sticker feature similar to what we’ve seen on Instagram. You can link to videos on your channel or other channels. But you can link one video from your channel per week.
YouTube stories are 15 seconds each, just like Instagram story slides.
On Instagram, story cams record up to a minute, which you can split into four separate 15-second slides. But YouTube stories only record 15 seconds.
Another difference you may have noticed at the beginning of this post is that YouTube Stories are only automatically available to some people. So, you need a minimum of 10,000 subscribers to access the Stories feature.
You can use many content types to publish your YouTube stories, but we have listed the most preferable for the audience.
Use YouTube Stories as teasers to promote your videos. While you’re working on editing your new compelling video, it’s wise to give your audience a little sneak peek at what’s going on behind the scenes.
Pro Tip: We recommend creating this story a week before the video’s release.
Share short clips of your work in progress, how employees work together, or BTS clips of making videos your audience watches weekly. They will love it!
Once your video is uploaded, remember to announce it on your YouTube Story. In this case, even users who don’t have notifications enabled for your channel will see that you’ve shared a video and can see it.
Also, announcing your next video will keep your audience curious about your release. Plus, it gives your audience a sense of exclusivity and a good reason to follow your YouTube channel.
To summarize, YouTube Stories can help you showcase your brand’s personality and connect with your audience casually and authentically.
Here are some key takeaways:
What do you think about YouTube stories? Do you prefer YouTube stories over Instagram Stories? Let us know your thoughts!
Subscribe to our newsletter, and we'll keep you up-to-date on our newest
game-changing features and special offers. Plus, you'll be the first to know
about the latest social media trends, tips, and tricks.