One thing is for sure, marketers still need to keep a visible presence on Twitter to promote their products or services. But since April 29th the “Twitter rules” have changed.
After Twitter’s announcement that it would no longer offer its API for free, some social management tools chose not to support the platform anymore.
These apps were often smaller or less established companies that could not afford the new pricing structure. But also big corporations like Microsoft (more on that later).
This article will explore four popular tools that stopped the Twitter integration, the reasons behind this change, and what options you have moving forward.
Reasons Why Some Tools Stopped Supporting Twitter
For these businesses, declining Twitter integration from their application was not an easy decision. Here are three main reasons for dropping Twitter.
Unaffordable Cost
First off, with $42,000 per month, the new pricing structure was simply too expensive to justify. These companies may have relied on Twitter data in the past, but the increased cost made it difficult to continue to provide the service.
As a result, some businesses decided to focus their efforts on other social media platforms like Facebook or Instagram that offered a more affordable API.
Unbearable Competition
The second issue is that it is getting more and more difficult to stay competitive. With the new pricing structure, only larger companies can invest in the Twitter API, allowing them to provide more advanced and feature-rich services.
Smaller businesses will find it difficult to compete with these more established players and may choose to focus on other areas of their business.
Low Customer Data Value
Last, some companies may have felt that the value of Twitter data had decreased.
With the increased cost of the API, it is more challenging to extract value from Twitter information, making it less attractive to some businesses.
In some cases, businesses may have found that the data provided by other social media like Facebook or LinkedIn were more valuable and chose to focus their efforts on them.
4 Tools That Stopped the Twitter Integration
Below we will explore four software that has stopped offering Twitter integration and why they made this decision.
Microsoft Advertising
Microsoft announced that from April 25, 2023, Smart Campaigns with Multi-platform will no longer support Twitter integration.
Thus, users will no longer be able to use the social media management tool within the Digital Marketing Center to access their Twitter accounts. This includes scheduling, creating, and managing tweets or tweet drafts, as well as viewing past tweets and engagement on the Microsoft Advertising platform.
FeedHive
One of the tools that stopped the Twitter integration was FeedHive. In a recent tweet, Simon Hoiberg expressed his concern over the new cost for Twitter API. He went on to explain that such a hefty price tag was a lot of money for his company, but he remained optimistic about the future.
Despite the financial setback, Hoiberg stated that he was willing to step down and move on from using the Twitter API. He acknowledged that FeedHive redirected its resources towards other areas of expansion.
After a recent decision to discontinue its support for Twitter, Flipboard has announced that it will be transitioning to the Mastodon platform. The company’s decision to make this shift was based on several factors, including their belief that Mastodon is an emerging microblogging service that is similar to Twitter, but with some important differences.
In addition to these technical features, Flipboard also believes that Mastodon is a more profitable platform than Twitter.
JetPack Social
JetPack Social also does not support Twitter integration anymore. They announced that they experienced an unexpected suspension from Twitter API. Despite their efforts to negotiate with Twitter, the company was unable to reach an agreement with the social media platform.
As a result, now you will not be able to automatically share your blog posts on Twitter. However, the company has provided a workaround for users who still want to share their posts on Twitter. You can insert the link manually to share your posts.
Importance of Twitter Integration
Twitter’s API changes highlighted the importance of cost and value in the third-party application market, but that doesn’t mean Twitter is no longer an attractive platform for marketers.
Here will explore the importance of Twitter integration from third-party apps and how it can benefit businesses.
- Twitter has over 330 million active users, making it one of the largest social media platforms in the world.
- It allows businesses to connect with customers on a more personal level, providing a platform for engagement and conversation.
- You can monitor industry trends and gain valuable insights into customer behavior.
- It provides businesses with a platform for real-time marketing and customer service, allowing them to respond quickly to customer inquiries and complaints.
- Twitter’s hashtag system lets businesses increase their reach and visibility by joining relevant conversations.
- Twitter’s advertising platform provides businesses with the ability to target specific audiences and increase their visibility on the platform.
- You can use Twitter to drive website traffic and increase brand awareness.
If you want to know more interesting Twitter statistics, read more in this article.
Keep Tweeting with Publer or Happy Tweeting with Publer
Knowing the importance of Twitter as a social media platform, Publer has made the decision to switch to the Enterprise tier. Despite the costs associated with using Twitter’s API, Publer remains committed to providing a free plan to its users.
However, in order to access the Twitter integration, you need to upgrade to at least one of Publer’s paid plans.
At Publer, we are constantly striving to improve our platform and always adding new features, with a focus on providing our 200,000 users with the best possible experience.
If you are interested in learning more about Publer’s features, we encourage you to explore our platform and take advantage of our detailed documentation and support resources.
Our goal is to provide a comprehensive social media management solution that meets the needs of businesses and individuals of all sizes, and we are committed to continuing to innovate and improve our platform over time.
It might interest you: 5 Tools that Support Twitter Integration in 2023
Key Takeaways
Now that you know more about the social management tools that stopped the Twitter integration, let’s do a quick recap.
- Social management tools have left Twitter’s API due to the high cost of accessing Twitter data.
- Small businesses are limited in their access to Enterprise features because of the new price, which only large companies can afford.
- Despite this, Twitter remains crucial for marketing strategy due to its extensive user base, advertising capabilities, and customer service.
- Publer still integrates Twitter into its social network management tool (available in paid version).
Now it’s your turn. We would love to hear your feedback on our article.
Did you have any experience using any of these tools for your social media management? Be the first to comment below!
Denisa Lamaj
