Among all social media tools, Twitter is the best platform for audience engagement. Unlike Facebook or Instagram, where you already have to be connected to communicate, users who aren’t your followers can still see your tweets and interact with your content. One way to keep engagement rates high is by scheduling your tweets.
Doing this allows you to post quality content consistently without having to worry about time zone differences and other external factors. And in this article, you will discover how you can schedule your content on Twitter to get the best results on the platform. Let’s get right to it!
How to Schedule Tweets on Twitter/X
To schedule tweets on X, you should first log on to the Twitter website from your desktop and click on Post on the left side of the screen. The next step is to compose your tweet and add images, GIFs, or emojis to make it more visually appealing. You can also set audience restrictions or create a poll.
When done, click on the calendar icon to set a schedule for your tweet.
You can set the exact time and date that your scheduled tweet goes live up to 18 months in advance. Once you do it, click on Confirm, then Schedule, and you will have your first scheduled tweet!
To view all your scheduled tweets, click Post, tap on Drafts in the upper right corner, and choose Scheduled.
Keep in mind that once you have already created a scheduled tweet, you can no longer edit it or change its posting date. Your only option is to delete the tweet and create an entirely new one.
How to Schedule Tweets with Publer
Publer allows you to schedule tweets for free on your desktop or via their mobile app. It’s a social media management platform where users can schedule, analyze, and manage different social media accounts, including Twitter. Additionally, Publer boasts amazing customization and scheduling features, ensuring that your feed constantly publishes relevant content.
You can start scheduling your tweets in a few easy steps:
#1. Create a Publer Account
Create an account on Publer by signing up with your preferred email address or connecting to it with an existing Twitter account.
The platform will ask you to provide some details, such as your current role and how you intend to use Publer. You can choose the answer from the drop-down list or select Other if none apply. Additionally, you’ll need to name your workspace and select the industry you work in, as well as connect all the social media accounts you want to manage with the platform.
#2. Connect Your Twitter Account
You can connect your Twitter account to the platform (if you didn’t use it to sign up) by going to Social Accounts on the left sidebar and clicking on + Connect beside Twitter.
As soon as you click on the Twitter logo, it will redirect you to a Twitter authorization page.
Here, you’ll see what Publer can access and do for your Twitter account. If everything looks good, click on Authorize app to proceed. You will then be redirected back to Publer, where you can choose the Twitter account(s) you want to add.
Once you click on Connect, your account will appear in the Social Accounts tab. Following the same instructions, you can add more than one Twitter account on Publer.
#3. Create a Tweet
To create a tweet, click on Create on the left sidebar and click on your Twitter account. Compose your tweet as usual; you can also use Publer’s AI Assist to help you craft creative and engaging tweets.
At this point, you can also add relevant hashtags or choose from Publer’s auto-generated ones to boost your tweet’s discoverability.
In case you want to schedule bulk tweets with Publer, you can do so by clicking on Bulk Options and selecting Add Post.
Once it’s done, all that remains is to set the posting schedule.
#4. Create a Thread (Optional)
To create a thread, click on the Make a thread button (the speech bubble icon) below the post draft.
You can use Twitter threads to discuss different topics at length. Instead of trying to condense all your thoughts into one tweet, it’s possible to create a separate tweet for each point you want to discuss. Readers can then view the entire thread by clicking on the initial tweet to expand it.
You can choose to publish each succeeding tweet in the thread simultaneously or with a minimum delay of 1 minute. When done, click Save and check the preview of your thread on the right side of the screen.
#5. Schedule Your Tweet
It’s possible to schedule tweets or threads with one of Publer’s four scheduling options: Manual, AutoSchedule, Recycle, and Recurring.
With Manual scheduling, you can choose exactly when your tweets will go live. On the other hand, using Publer’s AutoScheduling feature allows you to create timeslots and set your tweet to be posted at the earliest available time on your schedule. Note that Publer also uses these timeslots for recycling tweets.
And finally, for recurring posts, you can select when the tweets are posted, how often they recur, and when they will stop being reposted.
After you choose a scheduling option, all you should do is click Publish, and that’s it!
Scheduling Tweets Natively vs. on Publer
When deciding whether to schedule tweets natively or on Publer, you should consider each option’s pros and cons. Depending on where you are in your social media journey, one might be better for you than the other.
Pros & Cons of Scheduling Natively
The biggest advantage of scheduling natively on Twitter is convenience. You don’t need to change apps or sign up on a new platform to schedule tweets. Plus, scheduling on Twitter is also free, so if you are just starting out, this may be the better option.
However, this method is also extremely limited. For one, Twitter doesn’t allow bulk scheduling of tweets in one go. This means you would have to manually create, schedule, and publish each tweet, which can be time-consuming.
You can also schedule no more than 30 tweets within a 15-minute window. While you can always save them as drafts and set the schedule later, you will likely forget about them.
Finally, Twitter doesn’t support scheduling Threads, so you will only be able to schedule tweets on your desktop.
Pros & Cons of Using Publer to Schedule Tweets
Scheduling tweets in advance with Publer offers more flexibility. Thanks to our platform, you’ll be able to easily view all scheduled tweets on the Post tab and edit your tweet or thread at any time.
Moreover, you can also choose to change the posting schedule or save time by scheduling tweets in bulk. There’s no need to manually choose a date and time for each one if you decide to use Publer’s AutoScheduling features.
You won’t have to worry about running out of content, either, as Publer allows you to schedule tweets up to 2 years in advance. You can even automatically share these on other social media accounts connected to the platform.
The best part is that you can do all this on both mobile and desktop, so you can easily manage and curate your Twitter profile, even on the go.
While Publer is a paid platform, we offer a free plan where you can experience a glimpse of the full range of our features. If you decide that you want more for your business, you can sample our paid plans with a 7-day trial before fully committing.
Scheduling Tweets on Mobile
Here’s how you can schedule tweets on mobile with Publer.
- Download the Publer app on the Play Store (Android) or App Store (iOS).
- Sign in to your Publer account.
- Click on the Plus icon in the middle of the screen to create a new post.
- Tap on your Twitter account at the top of the screen. From here, you’ll have the option to create a regular tweet or, if you are subscribed to Twitter Premium, a long post.
- Compose your tweet, or use the AI Assist feature to help you.
- Add hashtags, images, GIFs, or clips from your media library or through one of the integrated sites on the platform.
- Click Next and choose a scheduling option, then set the time and date or choose a predefined timeslot.
- Tap on Schedule.
7 Benefits of Scheduling Tweets
Here are some other benefits of scheduling tweets:
- Saving time. Automating your Twitter posting schedule can help free up time that you can spend on other tasks. With Publer’s bulk scheduling feature, you won’t have to worry about constantly coming up with and posting new content.
- Targeting audiences in different time zones. Scheduling tweets allows you to post during the peak times of different time zones. This is extremely helpful if you are hoping to engage an international audience.
- Reaching a wider audience. Scheduling tweets means you continuously post at different times of the day, allowing you to reach a wider audience and ensuring that your content is seen by as many people as possible.
- Maintaining consistency. Aside from efficiency, scheduling helps you maintain a consistent posting schedule. This way, your content will stay visible to your audience and maintain high engagement rates.
- Batch-scheduling. Scheduling tweets in advance means you can plan your content in bulk. Set aside a few hours per week to create and schedule several weeks’ worth of tweets at once. By doing this, you leave room for yourself to focus on responding to and engaging with your audience for the rest of the week.
- Planning in advance. Planning social media content in advance will help boost your social media strategy. This ensures that you won’t miss any important events or holidays, so your content stays relevant. Planning ahead also helps keep your content varied. You won’t have to check past tweets to see if you already talked about that topic in the same week.
- Experimenting with posting strategies. When you schedule tweets, you can try different kinds of posts and posting frequencies. Publer shows social media metrics on the dashboard so that you can see what strategy works best for your audience and adjust your posting schedule accordingly.
9 Tips for Scheduling Tweets
Follow these nine tips to help maximize your tweet scheduling process:
- Maintaining a constant schedule keeps your audience engaged and helps new users discover your content.
- Posting at optimal times for reach and engagement can help grow your following and improve audience retention. Follow the best time to post on Twitter or use Publer’s social media metrics to determine when your audience is most active.
- Using social media management tools like Publer to streamline tweet scheduling is a great way to save time and ensure that you always have content to post, even during your downtime.
- Making content calendars to keep track of what you post is crucial for content planning. This way, you stay on top of your social media content, and you never have to worry about posting similar tweets two days in a row.
- Reviewing and updating scheduled Tweets to keep content relevant and timely. Avoid posting tweets that can be insensitive during certain holidays or after tragic events.
- Diversifying tweet content and mixing up content formats to connect with a broader audience and keep them interested in your content.
- Building a consistent brand personality with each tweet to gain followers who are genuinely interested in your brand.
- Using trackable URL shorteners to monitor CTR can help you determine what types of content resonate best with your audience.
- Analyzing tweet performance regularly will help you learn when and how to schedule tweets more effectively for higher engagement rates.
Pick Publer as The Best Tool to Schedule Your Tweets
If you want to be recognizable on X/Twitter, you need to strategize. Thankfully, that’s easy with the right Twitter scheduling tool. In a few simple steps, you can learn how to grow your brand by timing your tweets. Not only will you peak the interest of your current followers, but you’ll also reach new ones with ease.
Conclusion
Whether you are aiming to grow your personal brand or reach new audiences for your company, scheduling tweets can help you achieve your goals.
A consistent social media presence is important, but that doesn’t mean you should devote all your time to creating and posting content. With Publer’s extensive and versatile social media scheduling features, you can streamline the way you tweet and significantly improve your discoverability!
Ervin Kalemi
