Not sure when to post on Twitter?
Years ago, Twitter marketing was all about total follower counts. But with the introduction of algorithmic sorting in the timeline, focus shifted towards quality engagement. Retweets are a way to show that someone is interested in what you have to say.
Engagement is what makes social media social, regardless of whether you’re using it for personal or corporate purposes. Everybody has a presence on social media because we want to be seen, acknowledged, and read.
When You Tweet Matters; Here’s Why
In our modern world, social media has emerged to interact with our colleagues and for companies to engage in productive conversations with their customers. In terms of the bottom line, these engagement possibilities have been shown to significantly impact everything from brand awareness to sales and customer engagement.
As a result, many companies strive to raise the quality of engagement to better market their products and services.
However, learning the best time to post on Twitter is a different beast altogether. In this post, we will tackle 2 approaches for improving engagement:
- The overall best time to post on Twitter
- Different Tweet times for different sectors
Let’s get started!
The Best Time To Post On Twitter: Rule Of Thumb
Basically, the best time to post on Twitter is when most of your followers are online.
You can make your best and most engaging tweets between 9 AM to 1 PM. While the hours of 8 AM to 4 PM, Monday through Friday, produce steady engagement.
That’s the general best time to post on Twitter that might benefit every sector or industry in social media.
According to Statista, there are over 210 million people using Twitter daily. It’s no surprise that businesses use Twitter to market and advertise their products and services to their clients.
However, businesses have other things to worry about, like maintaining their core business and keeping ahead of competition. It’s best to schedule your tweets on weekdays during business hours to reach your target audience. You should also consider reposting your old tweets for an extra boost of engagement from people who may not have seen the original post.
Businesses should also learn how to schedule Twitter posts using various scheduling apps like Publer to organize their businesses from the inside out.
Best Times To Post On Twitter: By Sector
Below are the best times to tweet and how different industries’ activities differ between networks and time of the week.
With this info, you can learn more about how audiences interact with various companies.
This approach is essential for businesses to get a clear picture of how people connect with various industries.
SaaS (Subscription Software Business)
Best time to post on Twitter: Monday 6 AM to 9 AM, Tuesday 7 AM
Best days to Tweet: Monday and Tuesday
Worst day to post on Twitter: Saturday
Twitter is a hotbed of engagement for technology and software companies looking to differentiate themselves from their competition.
SaaS businesses need to share their content at the correct times on Twitter to reach new and relevant customers. You may rest assured that posting during business hours will get the most results.
Media and Journalism
Best time to post on Twitter: Monday 6 AM to 9 AM, Tuesday 7 AM
Best days to Tweet: Monday and Tuesday
Worst day to post on Twitter: Saturday
Using Twitter’s powerful search and monitoring tools, you may discover relevant discussions and grow your fan following.
Why?
Because many journalists, authors, and industry professionals use Twitter to exchange ideas and opinions throughout the day and night.
Finance and Financial Tech (FinTech)
Best time to post on Twitter: Monday and Tuesday 1 AM to 3 AM, Friday 12 NN to 3 PM
Best days to Tweet: Monday, Tuesday, and Friday
Worst day to post on Twitter: Saturday
Twitter has become a famous platform to discuss financial news. This is especially true because of the integrated features like hashtags that expose financial tech on Twitter to a wider audience.
These open-thread discussions are often global in scope and continue as markets open and close in different regions worldwide. Having a worldwide social media plan in place is essential if your company wants to stay in touch with global customers all the time.
Thanks to this, you’ll be able to deal with the complexities of teams or several local accounts with a consistent voice.
eCommerce (Consumer Goods)
Best time to post on Twitter: Saturday and Sunday 8 AM to 5 PM
Best days to Tweet: Saturday
Worst day to post on Twitter: Monday, Wednesday
Even though there are many other social media platforms, Twitter is one of the best for showcasing your company’s core beliefs and goals in real-time. It’s also a robust marketing tool that can help you connect with your audience, establish connections, and increase sales.
Non-Profit Orgs and Charities
Best time to post on Twitter: Wednesday 10 AM to 11 AM, 2 AM to 4 PM
Best days to Tweet: Wednesday
Worst day to post on Twitter: Sunday
Breaking news and reactions from celebrities, influencers, and politicians are two primary reasons people resort to Twitter. If you want to advocate for your message, be a prominent voice in your industry and establish and maintain an online community, learning the best time to post on Twitter should be your priority.
Scheduling Twitter Posts For Higher Engagement
“How to schedule Twitter posts?” You may ask.
Twitter posts are a great way of getting your information out to the public. The more engagement you get, the better chance more people will see you.
The question is, how do you get the most engagement possible? One way is to schedule your posts for when people are most likely to be online.
Scheduling tweets (automatically sending them out at predetermined times) has been shown to boost the number of followers, but why?
Isn’t the tweet itself what gets people excited about it?
The content of your tweet is essential, but if you want to gain a lot of interaction, you need to make sure as many people see your tweets as possible.
This is always true, even considering different timezones in the world. You may achieve this by tweeting at the perfect moments for your target audience.
Key Takeaways
There are several factors to consider while formulating a Twitter marketing strategy. If you know when to post on Twitter, you may increase your business’s visibility and interaction in a short time.
So, how can you know the best time to post on Twitter? To recap:
- Post your tweets from 9 AM to 1 PM and Monday to Friday from 8 AM to 4 PM to generate more engagement.
- Know your industry and learn the best time to post to match your target audience.
- Schedule your tweets to market your target audience at specific times so you can focus on your core business.
Ervin Kalemi
