To schedule Twitter threads, you need a third-party social media scheduling tool like Publer since native scheduling isn’t offered for this content format.
With tweets being limited in length, using a thread allows creators to share more information and provide more value to their audience, which can translate into higher engagement rates. If you regularly use Twitter threads in your content strategy, we highly recommend scheduling your posts to boost their performance.
In today’s article, we’ll explain how to schedule Twitter threads and share our pro tips to help you maximize their impact.
How To Schedule Twitter (X) Threads With Publer in 3 Steps
To schedule Twitter threads with Publer, you need a free account so you can connect your Twitter profile to our platform.
Publer is a complete social media scheduling tool that can elevate your content strategy by streamlining repetitive tasks and providing access to key performance metrics. Our platform also supports integrations with over 12 social media websites, making it easier to manage all your social networking accounts and improve your results across all sites.
Here’s a simple, step-by-step guide to scheduling Twitter threads with Publer:
#1. Sign Up on Publer
The first step to scheduling Twitter threads is to sign up on Publer using your preferred email address or existing social media account.
Next, you’ll need to provide some details and create a workspace for your account. Publer workspaces provide a comprehensive overview of all your scheduled content, helping you stay organized.
On the next page, tap on the Twitter (X) logo and log in to add your account to the platform.
If you accidentally skip this step, you can always add your Twitter (X) account later by going to Social Accounts and tapping Connect next to the Twitter option.
#2. Create Your Twitter Thread
After connecting your Twitter (X) account to Publer, you can create and schedule a Twitter thread.
To do so, tap on Create Post in the upper right corner of the Home tab or click Compose a post under Scheduled posts.
Next, select your Twitter (X) profile from the account options and compose your first tweet. If you want to cross-post your thread on other social media sites, all you need to do is select your account from the options as well.
Then, tap the speech bubble icon to add a follow-up tweet and start your thread.
On the popup, enable Make a thread and draft your next tweet. You can also click Add another post to make your thread longer; it’s possible to add up to 25 tweets per thread.
Like when scheduling tweets, you can customize your post to make it more appealing by formatting the text or adding images and hashtags. Moreover, it’s possible to publish the tweets in the thread at the same time or with a delay between each one.
#3. Schedule Your Threads
After composing your tweets, click Save to load the draft on Publer, then set the schedule for your thread. Remember to check the preview before scheduling your Twitter thread to ensure that there are no typos and that all the tweets are in the correct order.
When everything looks good, simply schedule your Twitter threads using one of Publer’s scheduling options:
- Manual schedule. You can select the exact time and date of your scheduled thread
- AutoSchedule. You can utilize predefined timeslots to automatically schedule your Twitter thread
4 Crucial Benefits of Scheduling Twitter (X) Threads with Publer
Scheduling threads can provide brands with several crucial benefits, from excellent time savings to a more consistent posting frequency, but unfortunately, you can’t schedule a thread on X.
Therefore, if you want to experience the following benefits, make sure you leverage Publer in your content strategy:
#1. Significant Time-Savings
Using the Publer scheduler to handle your posting schedule will boost efficiency and help you save significant time in your content workflow.
Additionally, since threads are longer and involve multiple tweets, it’s easier to miss typos and make mistakes when rushing to post. By scheduling your Twitter threads in advance, you can take the time to review each post carefully and ensure that it is as engaging as possible.
Our platform also has a hashtag generator that can provide you with a list of trending and relevant hashtags to use in your tweets to improve discoverability. Meanwhile, if you’re looking for a better way to express your ideas, you can use our AI Assist tool to help you craft engaging tweets in seconds.
#2. More Consistent Posting Schedule
When you schedule Twitter threads, you can post more consistently and keep your feed fresh and interesting for your audience. Having an active profile is also an important ranking signal for the Twitter algorithm and can help your overall visibility on the platform.
Moreover, according to research by Karampela et al. (2018), establishing your presence on social media sites like Twitter through posts and updates can help enhance brand relationship quality with your audience, which is crucial for your success online.
#3. Engagement Boost
Scheduling Twitter threads allows you to target the best times to post on the platform, ensuring better discoverability and engagement.
With Publer, you can easily find your audience’s most active hours on Twitter with our Best Times to Post graph. Then, all you need to do is create timeslots for these hours and schedule your posts to go live when your audience is more likely to engage with your content.
#4. Analytics-Driven Strategy
With Publer, you can gain access to comprehensive Twitter analytics that you can use to refine your strategy and significantly improve your performance on the platform. By monitoring the rate of likes and engagements on your tweets, you can identify the topics that your audience is most interested in and use them in your content.
Publer also has a Trending Posts tab that conveniently displays the most popular topics on Twitter (X), so you can join in on the conversations and garner even more engagement.
4 Pro Tips for Scheduling Twitter Threads
Get the most benefit from your content by following these pro tips when scheduling Twitter threads:
- Keep them concise. While threads allow you to share information in more depth, it’s important to keep each tweet in the thread concise to maintain your audience’s attention. Avoid any fluff or unnecessary details in your thread to keep the viewer engaged all throughout.
- Use visuals for more impact. Using visual content like images, GIFs, or emojis can emphasize your points more effectively and capture your audience’s attention on the feed.
- Don’t overload them. While you can add up to 25 tweets per thread, overloading them can be overwhelming for your audience, and they may quickly lose interest. Reserve your long-form content for sites like LinkedIn or Facebook and simply highlight the important points in your Twitter thread.
- Don’t forget to engage your audience. Scheduling Twitter threads may help improve your chances of engagement, but it’s important to actively interact with your audience as well. Respond to any comments, answer questions, or like retweets to connect with your followers and encourage more interactions.
Key Takeaways
- Despite offering native scheduling for tweets, you can’t schedule Twitter threads on Twitter and would need to use a social media scheduling tool like Publer to do so.
- When you schedule Twitter threads, you can improve the quality and engagement of your posts while saving time on content creation and building posting consistency.
- To maximize the benefits of scheduling Twitter threads, keep your posts concise and use relevant visuals for added impact. Avoid overloading your threads and initiate conversations to improve engagement.
Ervin Kalemi
