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33 Essential Twitter Statistics For Marketers in 2022

October 25, 2022
Twitter Statistics

Twitter marketing can be quite complex when considering all social media platforms.

Given its short lifespan and the limited characters at your disposal, it can be more difficult to master it.

When planning your Twitter advertising strategy, it’s important to be well-equipped with the right statistics and knowledge to ensure your plan has every shot at success.

Today I am going to share with you the most important and interesting statistics that every marketer should know in 2022.

33 Essential Twitter Statistics in 2022

Since the first tweet was sent in 2006, Twitter, the microblogging and social networking platform, has achieved huge numbers and become a major player in social networking.

twitter statistics

To ensure you’re always getting the most out of your marketing campaigns on the platform, take a look at the stats on Twitter’s audience, what makes up the network, and what advertisers can expect.

Twitter Statistics: Overview

First, you need to understand that Twitter is big, really big. 

Since its creation in 2006, 1.3 billion accounts have been created. Here are some Twitter statistics that every marketer should know to understand its impact as a social network:

This success comes from a simple idea: to allow users to find stories about the biggest news and events of the day, follow people and companies publishing content they like, or simply communicate with friends.

This makes Twitter a major social network for companies wanting to increase brand awareness and find new customers.

Twitter Statistics: Financial 

Now that we have a clear overview of what Twitter is let’s turn our attention to the company’s financial side to understand its performance and revenue sources over the years.

Although Twitter has become very popular and is listed on the stock exchange, the company is still struggling to generate net profits. 

Indeed, the company needs a large base of users since the main revenue source is selling advertising services.

Twitter Statistics: Users and Demographics

Let`s dive into the users of Twitter! Who are they? What are they looking for on the platform? What are their motivations? What are the accounts they follow the most? 

Here are some figures to get a better idea of Twitter users:

42% of US adults who use Twitter are under the age of 30

Let’s also look at the interests of Twitter users:

twitter usage statistics

As you can see, Twitter is perfect for targeting Millennials as well as Generation Z. Also, consider providing entertaining content to increase engagement. Take a look at our article on Twitter trends to develop your marketing strategy.

Twitter Statistics: Revenue

Although the company is still struggling to generate profits, revenues continue to grow consistently and steadily.

  • Twitter reached a peak in revenue of $1.56B in Q4 2021
  • The annual income totals $5.08 B, an increase of 37% year over year
  • More than 90% of Twitter’s revenue comes from Advertising; the rest is from Data Licensing
  • Twitter’s advertising revenue increased 23% in Q1 of 2022 to a total of $1.11 billion.

Lastly, Twitter also tries to diversify its revenue sources. If the main part still comes from advertising, Twitter sells data licensing services that are essential to target consumers.

Twitter Statistics: Advertising & Marketing

As social media becomes integral to tying together your overall digital marketing strategy, it’s important to understand how Twitter can help you reach your goals.

Here are some facts:

Due to the effectiveness of the big players in social media, such as Facebook and Instagram, it’s easy to overlook Twitter as a real option. However, it won’t work for every industry, product, or brand. That’s why we advise you to read our article on the use of Twitter for B2B companies.

Key Takeaways 

Take into account these key stats we’ve outlined today, and you understand your Twitter target audience. In that case, you are well on your way to planning an effective social media strategy, including Twitter.

  • The platform has a rather young audience looking for entertainment
  • Twitter continues to grow year after year in terms of user numbers
  • It remains one of the social networks where the cost of advertising is the lowest, with good performance

Did you find these statistics helpful? Feel free to share your opinion in the comments below.

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