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Twitter Trends and Your Brand’s Social Media Strategy

October 07, 2022
twitter trends

Twitter is a great way to connect with potential customers and create a buzz around your brand. Whether you’re an advertiser, influencer, or you’re a B2B company, if you can become a trending topic, you’ll stand out from the crowd.

There are ways to increase your chances of going viral, and it all starts with understanding how Twitter trends work.

Keep reading to learn more about using Twitter trends to your advantage.

What Are Twitter Trends?

Twitter’s algorithm determines trending topics based on your interests, location, and interactions. New trends are added at the top of the list, so you’re more likely to see issues with people’s attention. You can find them listed in the “For You” and “Trending” sections under the Explore tab using your mobile app. 

On your desktop, you can access trends in the “What’s Happening” sidebar by expanding the Explore page to access more tabs and subtopics. Depending on your preference, you can see what’s generally popular or find out hot topics within your specific niche of interest. 

Twitter Trends and Your Brand’s Social Media Strategy

social media strategy

Find out what Twitter trends are relevant to your brand and incorporate them into your social media strategy. If you get one viral tweet, know that the work does not end there. Here are some practical tips to take control of Twitter trends and manage your content strategies.

First Impressions

Your Twitter bio is one of the first places people will go to learn about your brand, so make sure it’s informative and reflects your company’s personality.

A good Twitter bio should be short, straight to the point, and complete, so include all the essential information about your business. Don’t forget to include a link to your website to drive organic traffic.

Be Consistent 

When you tweet regularly, you stay on top of the trends and keep users engaged with efforts to interact, especially those who notice your tweets and mention your brand. You get to know your audience and maintain a steady stream of followers by staying consistent.

Retweeting relevant industry posts can boost your popularity and potentially build partnerships, which gives you a better chance of leading Twitter search results.

Create A Social Media Calendar

social media calendars

Twitter is an excellent platform to keep users in the know of current events and headlines. Some Twitter trends, like seasonal events and holidays, are great opportunities to schedule posts in advance because they are predictable. Planning your content using social media tools like Publer allows you to stay ahead of the trends and forecasts and efficiently manage your content. 

Promoted Tweets 

Promoted Tweets are a great way to grow your business and gain a wider reach. Promoted Tweets appear in search results, user profiles, and timelines and allow advertisers to maximize Twitter’s exclusivity policy, which gives them a head start against their competitors for at least 24 hours.

Leverage Hashtags

To maximize your promotional activities on Twitter, use hashtags to gain new followers and increase engagement. Look for trending topics and relate them to your brand’s content strategy.

Twitter’s native search feature allows you to search for hashtags or trending topics. Use this feature to look for top hashtags used in campaigns or industry chats and find out how they relate them to their tweets. Remember to use generic hashtags to make your brand more relatable and encourage more interactions.

Keep in mind that overusing hashtags can do no good for your brand. Use at least 1-2 hashtags to earn significant engagement from your tweets.

Use Twitter To Organize An Event 

When you set up an event on Twitter, come up with a creative hashtag. Ask your team, sponsors, and partners to retweet your posts and use your custom hashtags to gain attention from your followers and potential attendees.

Twitter Spaces are a great way to promote your event and build relationships with your followers. With Twitter Space, you can host interactive discussions via live public audio on the platform. This is a great way to grow your followers because users can connect with each other in real-time.

Optimized Targeting 

Build a strong, supportive brand by targeting the right people. Find out your target audience, and then find ways to reach out to them. You can also use tools to help you assess demographics, keywords, and other metrics. This will help you target the right market for your business.

Twitter Analytics

Twitter Analytics is a powerful tool that can help you track the performance of your account and tweets. By understanding which tweets were most popular and received the most interactions, you can better strategize your future tweets to encourage more engagement from your followers.

twitter analytics

Gain Influencer Involvement

If you want to expand your reach and impact potential customers, partnering with influencers is a great way to do it. You can offer them x-deals or product discounts to promote your brand. Ask them to retweet your posts and tag them so you can make it to the top spot.

Utilize Twitter Lists 

Twitter lists are a great way to keep your feed organized and engaging. You can subscribe to other users’ lists or create your own to curate the content you see. Lists can be built around celebrities, influencers, new followers, or retweeters and can ensure you’re seeing content you want to see and engaging with the people you want to engage.

Key Takeaways

Twitter trends provide marketers with a way to execute their strategies effectively on the platform. A viral tweet can mean a great deal for your business, but it is just the beginning.  Twitter is continuously growing, which means the ways to capitalize on trends and insights are also constantly evolving. 

Twitter trends can be a powerful tool to help your business in many ways: 

  • Join the conversation in real-time 
  • Build a solid community with the right targeting and promotion
  • Increase user engagement and mentions
  • Manage your content strategy
  • Leverage hashtags to stay on top of trends
  • Create partnerships with thought leaders and influencers  

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