Best Practices: How To Use Twitter For Business

May 02, 2022
how to use twitter for business

On Twitter, you can watch trends and your market evolve in real-time making it the ideal platform to build your brand a lasting influence. By staying current with what’s happening on Twitter, your business has a greater chance of increasing message association by 18%, brand awareness by 8%, brand preference by 7%, and purchase intent by 3%.

Here’s our guide on how to use Twitter for business.

how to use twitter for business

Intro To Twitter Marketing Strategy

On average, a Twitter user follows five businesses, and people there are fond of mentioning business pages on their tweets. It is a top-of-the-list platform to use in social media campaigns. But before you start marketing on Twitter, you need to follow some tips to make it effective.

1. Pinpoint Your Audience

Identifying your target audience is crucial in any social media campaign. It’s easier to construct an effective marketing strategy when you have a clear idea of what kinds of people you’d like to attract. For instance, if you want to draw the attention of millennials on Twitter, you’d want to know the time when they’re most active. Most of them have jobs already, and their interest shifts quickly. Overall, your audience shapes your strategy, so plan this step carefully.

2. Do An Account Audit

Auditing your account means analyzing your Twitter page. Here, you will review who your audiences are, what content has attracted the most followers, and overall, how well your account has performed. Having concrete numbers to measure your performance can give you more control and efficiency.

Twitter Analytics makes it easier for you to gauge these metrics. All you need to do is download your analytics and use it to assess and modify your strategy.

3. Get To Know Your Competition

By analyzing your competitor’s content strategy, performance metrics, and social media activity, you can gain valuable insights into how they’re approaching the marketplace and adapt some of their successful tactics for your own purposes. With a little effort and vigilance, you can develop a stronger, more effective Twitter marketing strategy that will help you achieve your business goals.


Here are a few key ways to get to know your competition:

  • Keep an eye on their posts and track their engagement rates.
  • Note what content gets the most reaction from their followers and brainstorm how you can improve upon it or offer a new perspective.
  • Study their social media strategy as a whole – are they using hashtags effectively? What kind of captions do they write?
  • Check out their website and see what kind of design, layout, and user experience they offer.
  • Take a look at their blog and see what topics they’re covering and how often they’re posting new content.

Best Practices: How To Use Twitter For Business

Twitter is a great way to stay up-to-date with what’s happening in the world. During the pandemic, Twitter users just increased to roughly 30%. It can also be a useful tool for your marketing strategy, depending on how well it fits with initiatives like content creation and advertising. You should always keep an eye out when trends appear that could influence people into following/subscribing to your brand.

Develop A Twitter Marketing Strategy

When creating a marketing strategy on Twitter, you need to define your goals clearly. Create a concrete framework to guide you in every move you make on your account. First, understand how this social media site works and analyze how it will suit your marketing goal. 

A key component of successful Twitter marketing is having a consistent posting schedule and developing an effective content strategy that aligns with your goals. By consistently sharing valuable, relevant, and engaging content you can build trust with your target audience and position yourself as a thought leader in your industry. 

To successfully market your business on Twitter, it’s important to stay proactive and be willing to experiment with different strategies until you find what works best for your company. With a little effort and some trial and error, you can quickly develop a Twitter marketing strategy that will help you achieve your desired business goals.

Promote Your Business Using Twitter Ads

Twitter ads are a great way to promote your business. You can target people based on their interests, and reach a large audience quickly and easily.

Choose the objective of your campaign, then select the type of ad you want to create. You can choose from three types of ads: promoted tweets, promoted accounts, or promoted trends.

Next, specify the target audience for your ad. You can target people based on their interests, location, gender, age-range, and even device type. You can also target people who have already followed your company on  Twitter.

Finally, set your budget and schedule your ad campaign. You can choose to run your ad for a day, a week, or even a month.

twitter advertising

Be Familiar With Twitter’s Advanced Search

Advanced search is also great for doing research on Twitter. For example, you can use it to find all the tweets about a certain topic or event. This can be really helpful if you’re trying to get a birds-eye view of what people are saying about something on Twitter. 

You can search by date, specific words or phrases, hashtags, people or accounts, and even locations. This is really useful if you’re trying to find a certain tweet from a specific person or time period. 

Twitter Analytics

One key element of a successful Twitter marketing strategy is to regularly analyze your account’s performance and engagement metrics such as the number of followers, the average number of retweets per post, or clickthrough rates from your tweets. This will allow you to identify what types of content are most effective with your audience and optimize your strategy moving forward.

Twitter Analytics gives you charts and graphs to summarize your Twitter performance periodically and compare your performance with the previous data. With Twitter Analytics, you’ll understand what kinds of content, what time, and how much your technique has contributed to the return of investment (ROI).

Check Out Twitter Spaces

Twitter Spaces is a recently launched feature that makes the platform even friendlier to businesses. It’s an audio conversation that allows users and pages to interact– like how podcasts work! But unlike podcasts, Twitter Spaces is more interactive and intimate, maximizing your chance to create a remarkable impact.

Twitter Spaces is an excellent opportunity to accelerate your page’s growth. Starting and joining a live stream is easy– you can do it from anywhere with just a click.

Find Your Brand’s Voice

It can be tricky to find your brand’s voice on Twitter, but it’s definitely worth taking the time to do it right. In terms of tone, you’ll want to find a voice that strikes the right balance between being friendly and approachable, while still sounding professional. And in terms of content, it’s important to provide valuable insights and information that followers will find interesting and useful. This could include things like industry news, tips for using your products or services, or behind-the-scenes glimpses into your company’s culture.

Once you’ve found your voice, stick to it! Consistency is key when it comes to social media, and that includes the tone and style of your tweets. If you mix things up too much, you’ll just end up confusing your followers.

The golden rules: 

  • Be authentic. Don’t try to be something you’re not – people can tell when you’re not being genuine, and they won’t trust you.
  • Be consistent. Your tone and style should be the same on Twitter as they are in other marketing materials or in person.
  • Be interesting. Tweet about things that your followers will find interesting, and avoid sales pitches or self-promotion as much as possible.
  • Be responsive. When someone tweets at you, answer them promptly

Twitter API

Twitter’s API is the interface that allows third-party applications to access Twitter’s features and data. This includes things like reading and writing tweets, lists, searches, retweets, and more. Developers use the API to build their own applications that can take advantage of Twitter’s functionality. To use the API, you’ll need to create a Twitter developer account and obtain your own set of credentials. 

The API is split into a number of different parts, each with its own endpoint. For example, the statuses/update endpoint is used to write new tweets, while the users/lookup endpoint returns information about specific users. 

how to use twitter for business

Key Takeaways

Twitter can be an extremely effective marketing tool for businesses when used correctly. By determining who your target audience is, examining your Twitter profile, knowing who your competitors are, and making use of the best practices listed in this article, you can create a Twitter strategy that will help you reach new customers and grow your business. 

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