With a wide range of creative options to connect with the rest of the world, Instagram is famous worldwide. Millions of people can share digital content with other people, whether for recreation, business promotion, or community engagement.
Although there are quite a few ways to build a following on Instagram, Instagram Reels have become a powerful feature. With Instagram Reels, you can creatively share memorable events, moments, or other content with a global community. But, it’s necessary to identify the right time, audience, and content.
This article will shed light on some of the best times to post reels on Instagram.
What Is An Instagram Reel?
Instagram Reels are short videos that Instagrammers often post to share news, information, recreation, and business promotions with the global community. Typically, these videos are complemented by music and can last anywhere between 15 and 30 seconds.
With its competitors, such as TikTok, introducing interactive features for users, Instagram has its own unique way of encouraging social interaction. Users have the luxury to edit Instagram reels by adding their favorite music, thus making the shared content more engaging. Likewise, you can introduce filters or add some exciting special effects that other social platforms do not offer.
The Best Time To Post Reels On Instagram
Identifying the best time to post reels on Instagram can be challenging. While creating quality content should be the utmost priority, finding the right time to post it holds equal value. Fortunately, there are some ways through which you can ensure your Instagram Reels find their way to most people.
With millions of Instagram users spread worldwide, the target audience dictates what type of content you should produce. Since vast geographical distances separate global communities, time zones have a significant role. But with this information, how can you identify the best time to post reels on Instagram?
Wednesday,11 AM is the best time to post reels on Instagram. Tuesdays are good for maximum follower engagement. Although, you can expect steady levels of community engagement from Monday through Friday, 10 AM and 3 PM. Posting Reels on Sunday seems to be the worst time.
A creator or business account takes the guesswork out of time zone conversions on Instagram. Hit the Instagram ‘Insights’ tab on your profile to view followers’ demographics. After figuring out the target audience’s location, you can identify the time when most of your followers are active.
How To Get More Views On Your Instagram Reels
Most Instagrammers find it challenging to get more views on their Instagram reels, especially when they are new. Luckily, there are specific measures that you can adapt to engage a large target audience. These include producing high-quality content, using suitable hashtags in captions, integrating popular music in posts, and following the latest trends.
Schedule Instagram Reels
Another way to ensure that your shared content reaches most of your followers is scheduling Instagram Reels. With the availability of Instagram analytics tools, planning Instagram Reels has never been easier.
While Publer currently doesn’t offer a feature that supports scheduling for Instagram Reels, you can still schedule single and multi-photo posts with up to 10 photos. For those looking to expand their marketing efforts, carousel posts with up to 10 photos can also be scheduled, though, at the moment, videos can’t be included.
Keep Up With Popular Trends And Music
Undoubtedly, adding suitable background music to your Instagram Reels can set the tone. For this purpose, you must select music that is both popular and resonates with your shared content. Adding trendy music to your content, such as K-pop, can attract a large audience.
Be mindful that following popular trends is equally important to create brand recognition among your followers. One way of doing so is by searching for popular trends on TikTok. Watch out for top trends in the ‘Discover’ section in TikTok and share them via Instagram Reels for community engagement.
Repost TikTok Content
Repurposing content is an excellent way to share something fresh and exciting with your target audience. It takes a lot of time and effort to start from scratch. However, repurposed content lets you present old posts to a new audience.
Instead of generating new content every time, you can count on repurposed content. Simply scroll through your TikTok feed, find suitable content, edit it, and share it via Instagram Reels.
Since Instagram’s video-sharing tool is still in the developing phase, new trends tend to appear a week after being released on TikTok. However, this is a blessing in disguise for those Instagram users who are actively following TikTok.
Collab With Other Influencers
Collaborating with other Instagram influencers is also an effective strategy to share your content with a larger audience. You need to reach out to a prominent brand or influencer with a similar target audience as yours. Ask them if they would like to collaborate on specific or multiple posts, also known as cross-promotion. Consequently, your target audience will increase, and you might even attract new followers.
Promoting your brand or products is essential if you are running a business on Instagram. Advertising your offerings through digital advertisements is one way to advertise. Publer can create engaging advertisements and add them directly to your Instagram Reels. It is less time-consuming and engages a large audience.
Include A Call To Action
If you want to engage your audience in business-related content, CTAs or Calls-to-Action could be your go-to option. CTAs are used to direct people about what they should do next. You can use them creatively to ask your audience to purchase a product, visit your website, or contact you directly. For instance, small business owners could include CTAs in their posts to promote their brand, products, or services.
You can also use Publer to promote your small business through Instagram Reels. Repurposing obsolete content, developing reels using your voice, sharing tutorials, and following trends, can help grow your small business rapidly.
Key Takeaways
Identifying the best time to post reels on Instagram is an excellent way to connect with your existing followers and invite new ones. You do not want to share content without getting positive followers’ feedback. Therefore, you’ll need to follow the tips highlighted in this article. These include:
- Identifying the location and time zones of your target audience
- Scheduling your Instagram Reels
- Staying up to date with new trends and music
- Repurposing old content
- Cooperating with famous brands and influencers
Ervin Kalemi
