Digital marketing is a rapidly growing space. As more businesses turn to the digital world for their advertising needs, the increasing requirements to keep up with digital marketing have become a burden on everyone. From content creation to reporting and analyzing, there is a lot to do. This has seen digital spending increasing exponentially. The total ad spend is expected to hit $509 billion in 2023, up from $481 in the previous year.
With this massive growth comes a need for more efficient ways to manage digital marketing campaigns, and that’s where automation comes in. Automation can save businesses time and money, freeing up resources to focus on the most important tasks.
This guide highlights 10 of the best digital marketing tools available to businesses of all sizes, from small startups with limited budgets to large enterprises with massive campaigns.
Why Use Digital Marketing Tools?
Budget allocation is one of the most crucial aspects of running a business. Marketers must consider the reasons behind investing in any tool, as it can make or break their ROI. But digital marketing tools have several massive advantages worthy of your investment. Here’s why.
Make Content Creation and Management Easier
Content creation and management are critical parts of digital marketing. But creating the right content for your audiences can be time-consuming, especially if you do it manually. Digital marketing tools simplify processes by providing automated capabilities to produce and deliver content more quickly. You can create, schedule, publish, and analyze performance under one roof.
Gain Access to Key Data and Insights
Data and insights are essential for making informed decisions about marketing strategies. Digital marketing tools enable real-time tracking and analysis of customer data, which helps you optimize your social media marketing strategy to ensure better performance. You can also use these insights to create more targeted content that resonates with your target audience.
Research Audience, Keywords, Hashtags, etc
Using keywords and trending hashtags in your ad campaigns is essential to increase visibility and brand awareness. You can use keyword research tools and hashtag generators to optimize your campaigns for the intended goal. Digital marketing tools also provide insights about audience demographics, preferences, and trending topics that can help you optimize your campaigns for success.
Create Omnichannel Experiences
Omnichannel experiences are the key to creating successful customer journeys. With digital marketing tools, you can analyze customer behavior across platforms and devices to create personalized experiences tailored to their needs. This helps ensure you deliver the right message to the right people at the right time.
Focus Your Time on What Matters
Digital marketing requires various skills, including planning, execution, and monitoring. These can consume most of your time, leaving you with nothing to work on regarding growth and initiative. Digital marketing tools enable the automation and optimization of campaigns, which helps you focus on what matters the most–sales, growth, and profit.
Stay Ahead of the Competition
According to Referral Rock, most marketers use eight to ten marketing tools. This helps them stay ahead of their competition and better optimize campaigns for success. This makes using digital marketing tools necessary to get competitive results and gain a significant market share.
Planning and Content Marketing Tools
Content marketing is not a one-and-done effort. It requires a strategy and consistent effort to achieve the desired results. Having the right planning and content marketing tools is essential. Here are our top picks for content marketing tools.
Publer
Publer is the ultimate 360 Content Marketing Tool. It lets you bulk schedule posts, integrate media from different sources, create a content calendar for planning purposes, collect analytics to measure success, and even create workspaces for collaboration between members.
Publer has the edge over other content marketing tools with Publer AI assist. If brainstorming unique ideas, writing ad copy and blogs, and creating visuals seem like a hassle, you can do all that within seconds with the Publer AI assist. Using AI for social media is the modern way to manage all your accounts effortlessly.
It’s also super easy to use, saving you time and effort. This means you can focus on creating the best content for your audience and leave the hard work to Publer. With its comprehensive suite of features, Publer has everything you need to streamline the content creation process and get the desired results.
Email Marketing Tools
According to a survey by Content Marketing Institute, 87% of B2B marketers believe email is a vital and free organic distribution channel. This shows how beneficial email marketing can be, especially for small startups. But keeping with the tremendous amount of emails you must send to stay relevant is challenging. Here are the best email marketing tools to save time and effort.
MailChimp
MailChimp is widely considered the go-to platform for email marketing. Its user-friendly interface and intuitive setup makes it easy to see why many people choose MailChimp as their email marketing tool. Their basic service is free until you reach 2,000 subscribers — a great feature for small businesses or those just starting out.
MailChimp is the ideal choice for marketers who want to easily set up and track their campaigns without having to do any coding. The drag-and-drop email builder makes creating an email campaign a breeze, while advanced features like autoresponders, segmenting contacts, and tracking analytics help you get the most out of your campaigns.
One way to improve your email outreach campaign results is knowing the best time to reach your audience. MailChimp allows you to customize delivery times based on user time zones and segment by geolocation.
Omnisend
Omnisend is another great choice if you’re looking for a sophisticated, all-in-one marketing automation tool. Its free plan includes unlimited emails, letting you customize and personalize your communications easily. This makes it the ideal email marketing tool for small businesses. Its intuitive dashboard makes it easy to trigger automated emails based on customer behavior and send them to fit around customers’ schedules for maximum engagement.
Omnisend also allows segmenting your customers into different groups based on their preferences and interests. With A/B testing, you can test out different versions of emails to determine which one performs better.
On top of that, it also offers performance reports so that you can track the success of your campaigns in real time. You can use SMS and push notifications features to reach out to your customers via other channels.
ActiveCampaign
ActiveCampaign offers an intensive feature-packed, affordable marketing tool to create personalized, automated emails for your customers. Their visual marketing automation builder is one of the top features users rave about.
With 135+ triggers and actions to choose from, you can easily send personalized messages triggered by specific customer behaviors. This allows you to keep customers engaged with emails, push notifications, web messages, and SMS messages tailored to their interests.
A/B testing allows you to test different paths within your marketing automation sequence, giving you more insight into what works and doesn’t. You can try out various email versions and combinations of email and SMS messages and compare plain-text vs. HTML emails to see which performs best. The A/B testing feature allows you to gain insight into your campaign performance to make changes and adjustments for better results.
SEO and Keyword Research Tools
SEO helps businesses drive organic traffic and increase their loyal customer base. Creating keyword-centric content is also necessary to be relevant and increase visibility. But managing these two with just manual labor is expensive and time-consuming.
Here are the cutting-edge SEO and keyword research tools you should consider.
Ubersuggest
Ubersuggest is a favorite for bloggers and small businesses looking for SEO solutions. It has everything you need for SEO keyword research, giving you invaluable insight into any keyword’s potential success. With Ubersuggest, you can quickly view search volume data and the difficulty level of ranking for a particular keyword. You’ll even get suggestions of related keywords to add to your strategy.
Ubersuggest’s top 100 Google results table is hugely helpful when researching a specific keyword. The data gives you an estimate of visits, domain scores, backlinks, and social shares – all you need to build a successful online presence with that keyword.
By signing in with your Google account, you can get more keyword suggestions, daily rank tracking, and personalized SEO advice. Ubersuggest also gives users an easily shareable report of their website’s performance so that any team members can stay up-to-date on progress.
Ahrefs
Ahrefs is an invaluable tool for all SEO professionals. The keyword explorer feature gives you a comprehensive breakdown of the keywords your competitors rank for, so you can create content targeting those topics. With Ahrefs’ detailed insights, you can develop a well-rounded strategy for targeting the right keywords and boosting your website’s organic traffic.
You can also assess the competition level of a keyword, cost per click, and search volume, to help you decide whether it’s worth optimizing for. Plus, Ahrefs provides similar keywords and phrases to improve your SEO further.
With the data available from Ahrefs keyword explorer, you can ensure that your content targets the most effective and relevant keywords for your business.
Design Tools
According to Wedevs, businesses using visual content grow 12 times faster. Visual tools will help you generate much faster content at a lower cost.
These are the best visual content tools you should consider using.
Canva
Canva is an ideal choice for marketers to create high-quality visuals for digital marketing. You can create stunning graphics that will drive more attention to your brand. From simple logos and social media posts to complex designs like videos, banners, and infographics – the possibilities are endless with Canva.
It also offers a variety of design templates, allowing you to easily customize and create materials without any prior knowledge or experience. Working with Canva also saves time, as you don’t have to spend hours perfecting your graphics – just drag and drop elements into place. Canva also allows sharing of visuals on different platforms.
Visme
Visme’s extensive library of templates for marketing-related visuals makes it a great choice when you need to create visuals quickly. You can quickly produce stunning visual content such as infographics, presentations, posters, flyers, etc. You can even design animated web banners to grab your visitors’ attention.
Visme also makes it easy to produce social media visuals with its drag-and-drop editor. You can customize premade templates or start from scratch with its blend of text, photos, and illustrations.
Visme’s ability to produce professional-looking videos for marketing campaigns sets it a bar above Canva. You don’t need video editing experience, as all the tools are easy to use and understand.
Analytics Tool: Google Analytics
Google Analytics is an invaluable tool for any digital marketer looking to better understand their website and audience. It offers various insights about your website’s performance, from where visitors are coming from and how they interact with it to the most popular pages and devices they use.
Google Analytics allows you to track user engagement to determine which content works best and+ which marketing campaigns are yielding the highest ROI. It’s also a great way to track your progress over time and monitor key metrics like page views, session duration, bounce rates, and conversions.
By understanding user behavior, you can optimize your website for better performance and deliver more targeted content that resonates with your audience.
Key Takeaways
Using digital marketing tools is necessary for marketers and entrepreneurs to automate their marketing efforts and save time for more important tasks.
These are the tools you must remember to enhance your digital marketing creativity and effectiveness:
- Planning and content marketing tools like Publer is essential to managing and scheduling social media posts, easily generating unique and engaging content, and analyzing results.
- Email marketing tools like MailChimp, Omnisend, and Active-campaign save time and effort by sending automated emails and provide email personalization and segmentation to help you reach your target audience.
- Using Ubersuggest and Ahrefs’ keyword explorer, you can create a well-rounded SEO strategy and target the right keywords to increase organic traffic.
- Visual tools like Canva & Visme help generate faster content at lower costs and offer premade templates for easy customization.
- Google Analytics is a top analytics tool that gives insights into user engagement and performance KPIs, allowing you to optimize your website and deliver more targeted content.
Don’t want to invest in different digital marketing tools? Publer is your marketing superhero! With our AI assistance, you can generate top-notch visual and written content. Other tools like bulk scheduling, calendar, and analytics are perfect for making your digital marketing manageable and trackable. Sign up now to get started.
Ervin Kalemi
