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Facebook Image Sizes: A Must-Read Guide (Updated)

June 30, 2023
Facebook image sizes

With 2.98 billion monthly active users, Facebook is the key to online success, whether you have to promote your talent, hobbies, or a new upcoming brand. So, posting on Facebook and paying attention to the FB post size is a must-do strategy. 

Moreover, Facebook updates its design and image dimensions constantly. The best strategy to future-proof your brand’s content is to always upload the highest-quality image you can. Stick to Facebook’s recommended file formats for the best results.

Moreover, in this blog post you will learn:

  • The importance of Facebook image sizes
  • Facebook profile picture size
  • Facebook image sizes for cover photos
  • Facebook image sizes for Facebook Stories
  • Facebook event cover photo image sizes
  • Facebook image sizes for ads

Let’s get started!

The Importance of Facebook Image Sizes

Relying on Facebook’s significant influence on business success and creating a visually appealing Facebook profile with updated information is important. 

Also, getting along with updated Facebook image dimensions is vital. Uploading images based on the latest dimensions prevents the pictures from being cropped incorrectly or pixelated in the mobile version.

It’s noteworthy to test your Facebook image posts on different users. That’s because your timeline is not the definitive one you must decide. A user’s newsfeed is highly important, so ensure your Facebook post sizes are updated to recent dimensions.

Read on to learn the Facebook image sizes mentioned in the intro.

Facebook Profile Picture Sizes

An accurate Facebook profile picture will represent you with a reliable profile wherever you leave a comment, review, appear in search results, or people’s timelines. It’s the critical image that represents your activities on Facebook.

Your Facebook profile picture is an image that is typically square but gets transformed into a circular shape. 

To set up your profile picture on Facebook, you’ll need to upload an image of yourself or your business logo with dimensions of 170 x 170 pixels

On desktop, your Facebook profile picture will be displayed as 170 x 170 pixels, while on smartphones, it will appear as 128 x 128 pixels.

Pro Tip: We recommend uploading the platform’s highest resolution to save up to 2048px.

Facebook Image Sizes for Cover Photos

When it comes to enhancing your profile’s visual appeal, the cover photo on your timeline plays a crucial role. It presents an excellent opportunity to showcase your personality or brand character with a personal touch. To ensure optimal display, use an image with dimensions of 851 x 315 pixels.

Here are the specific display sizes for desktop and mobile:

  • Desktop: 820 x 312 pixels
  • Mobile: 640 x 360 pixels

Pro Tip: To maintain image quality, it’s advisable to upload a JPG or PNG file.

Facebook Image Sizes for Facebook Stories

The most frequent posts on social media are FB stories where users share their daily activities for 24 hours. Facebook Stories obtain a better reach than posts.

The size of a Facebook story is 1080 x 1920 pixels.

Pro Tip: Don’t choose an image with a width smaller than 500 pixels.

Facebook Image Sizes for Event Cover Photo

Events are the most popular method of letting your audience know what happens with your products or services and how they can effortlessly engage with you online via Facebook.

Use an image of size 1200 x 628 pixels. It has about a 2:1 ratio.

Feel free to upload an image of the best quality to ensure the photo looks great on all screen resolutions.

Note: The size of your event cover photo can’t be edited after it’s been added to an event.

Facebook Image Sizes for Ads

We bet you are planning the upcoming FB Ads as the most popular way to reach new potential clients and expand your brand awareness. 

Still, your Facebook advertisements have particular characteristics based on its visibility. 

That’s why for a better understanding we have categorized them for various ad formats as below:

Facebook Feed ads:

  • Size: At least 1080 x 1080 pixels
  • Minimum size: 600 x 600 pixels
  • Ratio: 1.91:1 to 1:1
  • Maximum file size: 30 MB

Facebook Right Column ads:

  • Size: At least 1080 x 1080 pixels
  • Minimum size: 254 x 133 pixels
  • Ratio: 1:1 (Desktop-only ad format)

Facebook Instant Articles:

  • Size: At least 1080 x 1080 pixels
  • Ratio: 1.91:1 to 1:1
  • Maximum file size: 30 MB

Facebook Marketplace ads:

  • Size: At least 1080 x 1080 pixels
  • Ratio: 1:1
  • Maximum file size: 30 MB

Facebook Search:

  • Size: At least 1080 x 1080 pixels
  • Minimum size: 600 x 600 pixels
  • Ratio: 1.91:1 to 1:1
  • Maximum file size: 30 MB

Facebook Sponsored Messages:

  • Size: At least 1080 x 1080 pixels
  • Ratio: 1.91:1 to 1:1
  • Maximum file size: 30 MB

Messenger inbox ads:

  • Size: At least 1080 x 1080 pixels
  • Ratio: 1:1
  • Minimum size: 254 x 133 pixels
  • Maximum file size: 30 MB

Messenger Stories ads:

  • Size: At least 1080 x 1080 pixels
  • Ratio: 9:16
  • Minimum width: 500 pixels

Use Publer and Its App Integrations for Easier Process

Get Hands-on Experience Now!

Make Social Media Creation and Scheduling Effortless with Publer. Benefit from Seamless Integration with Canva and VistaCreate (Crello) – No Pro Account Required (unless you sign up for Publer).

Here’s a quick overview of how Publer can help you with images, video sizes in one platform. 

  • You can easily import from your local storage, Google Drive, Dropbox, OneDrive, and Unsplash.
Media library

If you are on Publer, once you select Canva and sign in to your account, the built-in button will allow you to design photos right within Publer. You can access all templates, elements, and fonts – that your plan on Canva allows.

If you are on Canva, after finishing your photo design, click the ‘Share’ button on the top right corner, search for Publer, pick the desired workspace you want to add the recent design to and view your work at the media library on Publer.

Canva Integration with Publer

And most importantly, with Publer’s built-in photo editor feature you can quickly edit visuals with the correct aspect ratios for any channel you choose.

  1. Use filters, colors, and stickers that complement your aesthetic to make your images aesthetically pleasing.
  2. Add text to grab the attention and inform your audience.
  3. Resize your images to fit specific channels’ aspect ratios.
Publer Photo editor

Use Publer now and get a unique visual experience by helping you keep every photo, video, and GIF organized in one place.

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