40.8% of marketers publish visual content 2 to 5 times a week, and 91% of consumers prefer visual content to written content.
If you want to make the most out of your social media presence, ensuring your images are properly sized for each platform is essential.
From Twitter to LinkedIn, each platform has its optimal image size requirements, so it’s essential to tailor your visuals accordingly. Our guide covers all the bases, with a breakdown of image sizes for every major social network—from profile pictures to cover photo dimensions to the ideal aspect ratio for carousel posts.
Social Media Image Sizes: Facebook
The platform allows you to connect with your audience in various ways, with posts and stories being the main focus. The right image size and aspect ratio will help ensure your visuals look crisp, clear, and professional on both desktop and mobile.
Posts: 1200 x 630 pixels with an aspect ratio of 1.9:1
Carousel: 2-10 images 1200 x 1200 pixels with an aspect ratio 1:1
Facebook Page
Profile Picture: 170 x 170 pixels on desktop, 128 x 128 pixels smartphones
Cover Photo: 820 x 312 pixels on desktop, 640 x 360 pixels smartphones
Cover Video: 820 x 462 pixels and 20-90 seconds
Facebook Group
Cover Photo: 1640 x 856 pixels and aspect 1.91:1
Facebook Ads
Facebook Feed Ads: 1080 x 1080 pixels with aspect ratio 1.91:1 to 1:1
Right Column Ads 1080 x 1080 pixels with an aspect ratio of 1:1
Instant Articles: 1080 x 1080 pixels with aspect ratio of 1.91:1 to 1:1
Marketplace Ads: 1080 x 1080 pixels with an aspect ratio of 1:1
Facebook Search: 1080 x 1080 pixels with aspect ratio of 1.91:1 to 1:1
Sponsored Messages: 1080 x 1080 pixels with aspect ratio of 1.91:1 to 1:1
Facebook Stories
Stories: 1080 x 1920 pixels with aspect ratios 9:16 and 4:5 to 1.91:1 (5 seconds and 6 on Messenger)
Video Stories: minimum width 500 pixels with aspect ratios of 9:16 to 1.91:1 (maximum duration of 15 seconds)
Facebook Messenger
Messenger Inbox Ads: 1080 x 1080 pixels with aspect ratio of 1:1
Messenger Stories Ads: 1080 x 1080 pixels with an aspect ratio of 9:16
Social Media Image Sizes: Instagram
Instagram is the king of visual content. Brands can leverage reels, stories, posts, and IGTV videos to capture the attention of their followers. To ensure that your posts look great, use high-quality images. You can use Publer AI Assist to generate images of the correct Instagram dimensions, so your posts don’t have to be stretched or cropped.
Instagram Profile
Profile Picture: 320 x 320 pixels
Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1
Square: 1080 x 1080 pixels with an aspect ratio of 1:1
Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5
Instagram Feed Images
Feed Photos Image Size:1080 x 1080 pixels
Instagram Ads
Ads Image Sizes: 1080 x 1080 pixels
Landscape: 1080 x 566 pixels
Square: 1080 x 1080 pixels
Instagram Carousels
Carousel Photos Image Size: 1080 x 1080 pixels
Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1
Square: 1080 x 1080 pixels with an aspect ratio of 1:1
Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5
Instagram Thumbnails
Display size: 161 x 161 pixels, but the recommended upload size is 1080 pixels in width.
Instagram Stories and Stories Ads
Stories Image Size: 1080 x 1920 pixels with an aspect ratio of 9:16
Cover Photo: 420 x 654 pixels
IGTV
Display Size: 161 x 161 pixels
Upload Size: 1080 pixels wide
Social Media Image Sizes: Twitter
Twitter doesn’t allow text of over 280 characters, so your visuals need to tell the story in one look. But that doesn’t mean your visuals should feel noisy. They should be expertly designed and align with the brand’s aesthetic. Twitter supports GIF, JPEG, and PNG files. However, they don’t accept BMP and TIFF.
Twitter also supports Twitter Cards, rich media cards that include photos and videos. They not only make Tweets look more attractive but also help drive engagement.
Here are the Twitter image size dimensions:
Twitter Profile
Profile Photo Image Size: 400 x 400 pixels
Header Photo Image Size: 1500 x 500 pixels with an aspect ratio of 3:1
Tweets
Tweet Size: 1024 x 512 pixels with an aspect ratio of 16:9 (5MB for photos/GIFs on phone, 15MB on desktop)
Twitter In-Stream Image
In-Stream Image Size: 1600 x 900 pixels
Twitter Cards
Summary Card: 300 x 157 pixels with an aspect ratio of 2:1
Summary Card with Large Image: Minimum 300 x 157 pixels, Maximum 4096 x 4096 pixels with aspect ratio of 2:1
Website Cards 800 x 320 pixels
App Card: 800 x 800 pixels
Player Card: 262 x 262 pixels, or 359 x 196 pixels with an aspect ratio of 16:9
Twitter Live
Live Image Size: 1280 x 720 pixels
Twitter Ad Sizes
Ads Image Sizes: 800 x 800 pixels
Single and Multi-Image Tweets: 600 x 335 pixels
Website Card Image Size: 800 x 418 pixels with an aspect ratio of 1.91:1
App Card Image: 800 x 418 pixels with an aspect ratio of 1.91:1
Carousels: 800 x 418 pixels with an aspect ratio of 1.91:1
Video Carousels: 800 x 450 pixels with an aspect ratio of 16:9, 800 x 800 pixels with an aspect ratio of 1:1
Direct Message Card: 800 x 418 pixels with an aspect ratio of 1.91:1
Conversation Card: 800 x 418 pixels with an aspect ratio of 1.91:1 (max file size: 3MB)
Twitter Video Ads
Twitter Video Ads Sizes for Landscape: 800 x 450 pixels
Twitter Video Ads Sizes for Square: 800 x 800 pixels
Twitter Amplify
Twitter Amplify Pre-Roll video size: 1200 pixels
Social Media Image Sizes: LinkedIn
LinkedIn puts the spotlight on professional content, allowing users to post insights and opinions on current events, industry trends, and news. Apart from text-based posts, users can also share images, videos, and slideshows from text-based posts to drive engagement. Visuals are highly encouraged on the platform as they help to create a more interactive user experience and engage the audience.
LinkedIn Profile
Profile Photo Image Size: 400 x 400 pixels
Profile Cover Photo Image Size: 1584 x 396 pixels with an aspect ratio of 4:1
LinkedIn Company Image Pages
Logo Image Size: 400 x 400 pixels
Life Tab Custom Modules Image Size: 502 x 282 pixels
Life Tab Company Photos Image Size: 900 x 600 pixels
Page Cover Image Size: 1128 x 191 pixels
Life Tab Main Image Size: 1128 x 376 pixels
Square Logo Size: 60 x 60 pixels
LinkedIn Article Images
Article Image Size: 1280 x 720 pixels
LinkedIn Stories
Stories: 1080 x 1920 pixels with an aspect ratio of 9:16
LinkedIn Ads
Company/Spotlight Ads Logo: 100 x 100 pixels
Spotlight Ads Background Image: 300 x 250 pixels
Sponsored Content Image: 1200 x 627 pixels with aspect ratio 1.91:1
Sponsored Content Carousel Image Size: 1080 x 1080 pixels with an aspect ratio of 1:1
Social Media Image Sizes: Pinterest
We all love Pinterest. Whether we’re redoing our house, planning a wedding, or finding the latest fashion trends, Pinterest is our go-to source of inspiration.
Pinterest allows businesses to create story pins that include multiple products or ideas. Success on Pinterest depends on how you organize, display, and categorize pins. So, whether you’re making an eye-catching story pin or a shareable post, strategically organize your visuals to get the best out of your marketing efforts.
Standard Pin: 1000 x 1500 pixels, with an aspect ratio of 2:3
Square Pin: 1000 x 1000 pixels, with an aspect ratio of 1:1
Long Pin: 1000 x 2100 pixels, with an aspect ratio of 1:2.1
Infographic: 1000 x 3000 pixels, with an aspect ratio of 1:3
Pinterest Story Pins
Story Pins Image Size: 1080 x 1920 pixels with an aspect ratio of 9:16.
Pinterest Board Cover
Board Cover Image Size: 222 x 150 pixels
Pinterest Ads
App Install Ads: 1000 x 1500 pixels with an aspect ratio of 2:3
Carousel Ads & Pins: 1000 x 1500 pixels or 1000 x 1000 pixels, with an aspect ratio of 1:1 or 2:3
Shopping Ads: 1000 x 1500 pixels, with an aspect ratio of 2:3
Promoted Video: square with an aspect ratio of 1:1 or widescreen with an aspect ratio of 16:9
Key Takeaways
With the right visual elements, you can achieve maximum visibility and engagement with your posts on social media. To make sure that all of your visuals are optimized for each platform, follow the image sizes and aspect ratios mentioned above.
To recap:
For Facebook, the profile image should be 320 x 320 pixels, and posts should be 1200 x 630 pixels with an aspect ratio of 1.9:1.
For Instagram, the profile picture can be 320 x 320 pixels, and feed images are 1080 x 1080 pixels.
For Twitter, the recommended size of the header is 1500 x 500 pixels, and the Tweet image size is 1024 x 512 pixels.
For LinkedIn, the cover photo should be 400 x 400 pixels, and the article image size should be 1280 x 720 pixels.
For Pinterest, the profile photo should be 165 x 165 pixels, and standard pins should be 1000 x 1500 pixels.
For Pinterest Story pins, the recommended dimensions for story pins is 1080 x 1920 pixels.
Create stunning visuals that draw an audience and increase engagement with Publer AI Assist! Try it out now to make your posts shareable.
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