As a social media giant, Facebook is continuously rising and becoming unstoppable. With the launch of Metaverse and other incoming features, Facebook is undeniably a go-to social media channel for marketers to grow their businesses and keep up with trends.
It is essential to know the Facebook statistics that can set your business up for success, whether you are spending a dime investing in the platform or not. Here is a list of some of the most important Facebook statistics.
Facebook Statistics: Usage And Users
Out of the 66% of users in the U.S. who visit Facebook regularly, 31% of them use Facebook as their main source of news and current events.
98.5% of Facebook users are active on the app using their mobile devices.
Facebook Statistics: Demographics
Your Facebook audience is diverse, with users across generations located all over the world. Knowing your audience’s demographics can help you create content tailored to the user group you are targeting. Here are some important points concerning user demographics:
56.8% of Facebook users are male, while 43.2% are female.
Of the male audience, the 25-34 age group dominates Facebook’s audience demographics with 18.4%, while 12.8% of the same age group are female.
61.3% of Facebook users are 35-years-old and below.
70% of Facebook users comprise U.S. adults who earn more than $75,000 annually.
Facebook Statistics: Advertising
Facebook is a great platform to increase brand awareness and reach the right audience for your business. With features like the Ad Library, Facebook makes it easy for marketers to access active ads and stay ahead of the market with relevant marketing campaigns.
Pay attention to these important ad statistics to stay on top of the game:
35% of marketers use Facebook to launch their influencer campaigns.
Facebook’s average reach rate is currently at 8.6%.
Facebook has removed over 4.5 million pieces of content with copyright, trademark, or counterfeit issues to continue building security measures on the platform.
As online trends constantly evolve, using social media for your business means staying ahead of the curve. Keeping up with social media terms and stats can help ensure your Facebook campaign is successful.
Understanding what Facebook statistics mean can be beneficial for your business in many ways:
Keep track of Facebook as a revenue-generating platform
Monitor the majority of its users depending on the demographics
Identify Facebook’s features to expand ad placements
Determine user behavior and usage to strategize content posting
Stay updated with the advertising trends
What Facebook Statistic surprised you the most? Let us know in the comments below!
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