How to Get More Views on TikTok: 8 Proven Strategies

July 08, 2022
how to get more followers on tiktok

How to Get More Views on TikTok: 8 Proven Strategies

TikTok can be an effective tool for increasing brand recognition and awareness. The app allows for quick, creative content that can be easily shared with a broad audience. Additionally, TikTok offers a unique opportunity to connect with young people who are often difficult to reach through traditional marketing channels.

While TikTok has many potential benefits for businesses, it is important to consider the platform’s unique challenges and limitations. For example, the app’s algorithm favors funny, entertaining, or otherwise “viral content.” As a result, businesses may need to experiment with different types of content to find something that resonates with users.

So, where do you start?

In this article, we’ll share 8 Proven Strategies for getting more views on TikTok.

What Counts As A View On TikTok? 

TikTok’s algorithm counts a view when a user watches at least three seconds of a video. If a user watches less than three seconds of a video, it will not be counted as a view. However, if a user watches a video more than once, TikTok counts it as a view. 

How to Get More Views on TikTok

tiktok users

Optimize Your Content 

TikTok has a For You Page (FYP) algorithm designed to optimize content for individual users. The FYP algorithm considers various factors, including the type of content you’re creating, your account’s engagement rate, and how often you post new content. 

Here are some tips to help you optimize your content for the FYP algorithm: 

Engage with other users’ content. Like and comment on other people’s videos to get noticed by the FYP algorithm. When you engage with other users’ content, your account is more likely to appear on their For You pages.

Post regularly. The more active you are on TikTok, the more likely your account is to be featured on the For You page. Try to post new videos every day, or at least a few times a week.

Use trending hashtags. Hashtags are one of the most critical factors in getting your content seen on TikTok. When you use trending hashtags, your videos are more likely to be featured on the For You page.

Use relevant keywords. Keywords help the FYP algorithm understand what your videos are about. Use relevant keywords in your video titles and descriptions to improve your chances of being featured on the For You page.

Create High-Quality Videos

When it comes to social media platforms like TikTok, the quality of your videos is everything. In today’s day and age, people are used to seeing high-quality content on the internet and across various social media channels. To stand out on TikTok, you must ensure that your videos are top-notch in terms of quality.

There are a few things that go into creating high-quality videos for TikTok. First and foremost, if you can, shoot your videos in HD or 4K resolution. This will ensure that your video looks sharp and clear when users watch it on the app. Be mindful of the lighting conditions when shooting your video. Poor lighting can make your video look blurry and low-quality, so record in well-lit areas.

Another important aspect of creating high-quality videos for TikTok is the editing process. After you’ve recorded your video, take some time to edit it and add any special effects or transitions that you think will elevate the finished product. Remember, the goal is to make your video look as professional and polished as possible.

Create High-Quality Videos

Trending Sound Effects

Adding music and sound effects to your TikTok videos can make them more engaging and fun to watch. It can also help you capture your audience’s attention and hold it for the duration of your video.

Trending music and sound effects can also help you create videos that are in line with what’s popular at the moment, making them more likely to be seen by people browsing TikTok.

Adding music and sound effects to your videos is easy to do. You can choose from the various audio files available within the app or upload your own music files.

Keyword Your Captions

Including keywords in your TikTok captions can help increase your visibility on the app. When people search for specific keywords, your videos are more likely to show up in the results and reach a wider audience.

Including keywords in captions can also give you a better chance of being featured on TikTok’s For You page. This is because the app’s algorithm considers various factors when deciding which videos to feature, and one of those factors is the presence of keywords.

Target A Niche Audience

By targeting a niche audience on TikTok, you’ll be able to form deeper connections with that audience when you have content that appeals to them specifically. Additionally, you’ll be able to build up a following of people who are actually interested in what you have to say or show, rather than just trying to appeal to the masses. In short, if you focus your content and efforts on a particular group of users, you’re more likely to see real engagement.

Schedule Your Posts 

There are a few reasons why it can be beneficial to schedule your posts in advance on TikTok. 

By scheduling your posts, you can ensure that you’re posting at the best times for maximum engagement and reach. The algorithm on TikTok favors content that is getting attention early on, so if you can time your posts for when users are most active, you’re more likely to get some initial engagement, which will boost your post’s visibility. 

Scheduling your posts in advance can also help you be more consistent with your posting frequency, which is essential for building a following on any social media platform. When users see you regularly post new content, they’re more likely to become followers.

Never scheduled a TikTok post? We’re here to help.

Publer makes it easy to schedule your TikTok in advance. Simply create a free account, connect your TikTok account, and start planning your content!

How to Get More Views on TikTok

Colab With Other Influencers

Collaborating with other users and influencers on TikTok can be a great way to grow your account and build relationships with other people in the community. When you collaborate with others, you can share each other’s content, help promote each other’s accounts and support each other in the community. This can be a great way to create connections and friendships that help you grow your presence on TikTok.

Cross-Promote Your Content 

When you cross-promote your TikTok content on other social media platforms, you’re exposing your content to a new audience. This can help you grow your following and increase engagement with your content. Additionally, when people see that you’re active on multiple platforms, it can make you seem like a more credible source of information or entertainment.

Cross-promoting your content also helps build synergy between your social media accounts. When people follow you on multiple platforms, it keeps them in contact with your content, and it’s more likely they will engage with your brand.

Remember, Patience Is A Virtue

There are various ways to get more views on your TikTok videos, but we recommend trying  out a few of these proven strategies to see which ones work best for you. Keep in mind that it takes time and effort to build up a following on TikTok, but if you keep at it, the results are well worth it! 

Have questions about getting more views on your TikTok videos? Let us know in the comments below. We would love to hear from you! 

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