How To Increase Engagement On Instagram: 15 Strategies

May 17, 2022
how to increase engagement on instagram

Did you know that Instagram can help you grow your business through engagements?

Instagram is one of the trendiest social media platforms for businesses, and you don’t need a social media guru to tell you that. When used correctly, Instagram can even become a source of added income.

In this article, we’ll teach you how to boost your Instagram game and take your engagement from zero to superhero with 15 ways to increase engagement on Instagram.

quality instagram photos

 What Is Engagement On Instagram?

Engagement on Instagram is the number of likes, comments, and saves a post receives. The more engagement a post receives, the higher it will rank in the algorithm.

The algorithm considers a variety of factors, such as how often you post, what type of posts you make, and how many people are following you. It’s important to note that not all engagements are created equal – the algorithm gives more weight to some types of engagements over others. For example, comments are generally seen as more valuable than likes.

Types of engagement:

  • Like
  • Comments
  • Share
  • Saves
  • Mention 
  • Hashtags
  • Click-through
  • DMs

Engagement is an important metric to track because it can help you gauge how well your content resonates with your audience. If you see that your posts are getting a lot of likes and comments, it’s a good indication that you’re on the right track and that people are interested in what you’re sharing. If your engagement numbers are low, it might be time to reconsider your content strategy.

likes on instagram

Instagram Engagement Matters

If you’re not gaining enough engagement on your Instagram posts, you’re forfeiting a considerable opportunity for your business. 

Engagement on Instagram can be beneficial for brands because it helps to boost posts and result in increased exposure. This is why you’ll see many people take shortcuts by buying instagram likes and followers. Brands should consider using strong visuals, posting engaging captions, and using hashtags relevant to their target audience to increase engagement.

Audience Interest 

Instagram is all about sharing your life with others through pictures and videos. And because of this, your audience’s interests will play a significant role in determining the success of your account.

For example, let’s say you’re a fashion blogger. If you only post pictures of outfits, your followers will get bored pretty quickly. However, if you share behind-the-scenes photos, outfit inspiration, tips, etc., you’ll keep them engaged much longer.

The same goes for any other niche. If you want to maintain a strong audience interest on Instagram, mix things up and offer something that encourages followers to get involved with your content.


If you want your audience to consistently look at your posts, make sure they will find them relevant. If your audience can see that you’re full of important information, you’ll have a high engagement rate. But how are you going to keep it that way?

Check your metrics. If you look at your posts and some have more engagement than others, it’s safe to say your audience finds that particular type or style of content more relevant or interesting.

 Social Authority

Social authority is a measure of how influential a user is on Instagram. This can be determined by looking at a number of factors, including the number of followers they have, the amount of engagement their posts receive, and the quality of their content.

Having a large following is not necessarily an indication of social authority, as some users may have bought followers or engaged in other shady tactics to boost their numbers. It’s more important to look at a user’s posts’ quality and engagement levels to measure their influence accurately.

Users who have high levels of social authority often enjoy considerable benefits on Instagram, including increased brand exposure and higher levels of engagement from their followers. If you’re looking to grow your account and gain more influence, focus on creating high-quality content and building relationships with other users.

The 15 Fastest Ways To Increase Engagement On Instagram 

food influencer

Identify Your Target Audience 

Knowing your target audience will help you create content that they will be interested in and more likely to engage with. Establish your target audience by looking at your current customer base and seeing what attracts and motivates them.

Create A Powerful Brand

A strong brand will make your account more recognizable and attractive to potential followers. Your account name, profile picture, and posts should reflect your brand.

 Be Genuine

Be authentic in your posts and interactions with others. If people believe they can trust you, they will be more willing to engage with you.

Go Live

Live videos are ideal for establishing a more personal connection with your audience. You can answer questions, give behind-the-scenes looks, or show your personality. This way, people will know that you are not fake and show the real you.

 Use Hashtags

When you’re looking for hashtags to use on Instagram, think about the keywords relevant to your brand or your content. For example, if you’re a travel blogger, you might want to use hashtags like #travelblogger #travelingtheworld #wanderlust. Here are a few methods you can use to make the process easier: 

1. Use a hashtag generator tool. Several online hashtag generators can help you related hashtags for your niche or industry. Simply enter a few keywords related to your topic, and the tool will generate a list of relevant hashtags. 

2. Browse through similar accounts. Take a look at accounts similar to yours and see what hashtags they’re using. This can give you some good ideas for relevant hashtags to use in your posts. 

3. Search for specific keywords on Instagram. Use the search bar on Instagram and type in a few relevant keywords. This will bring up a list of posts that use those hashtags. You can then scroll through and see which hashtags are frequently used.

4. Use trending hashtags. If you want to reach a wider audience, consider using some of the most popular hashtags on Instagram. Millions of people often use these hashtags, which can help you get more views and engagement on your posts.

5. Use location-based hashtags. Use location-based hashtags if you want to reach people in a specific location. For example, if you’re based in Los Angeles, you could use hashtags like #LA or #LosAngeles.

 Post Instagram Stories

Stories are an excellent way to share brief pieces of your daily life or behind-the-scenes glimpses. You can also use stories to run quick polls or ask questions about your business.

Publish Audience-Generated Content

User-generated content is a great way to show that your brand is active and engaged with its audience. You can repost content from customers or followers or run contests that encourage people to like and share.

Collaborate With Micro-Influencers

Working with micro-influencers can help you reach new audiences and build trust with potential customers.

A micro-influencer is someone with a relatively small but engaged following on social media. They typically have between 1,000 and 100,000 followers and are considered more relatable and trustworthy than celebrity influencers.

Micro-influencers often specialize in a particular niche or subject matter, making them particularly valuable to brands trying to reach a specific target audience. For example, a fashion brand might work with a micro-influencer who specializes in styling outfits for petite women.

Micro-influencers can be highly effective at promoting products and services because their smaller follower count means that they have a higher percentage of engaged users. In addition, their niche focus means that they can reach highly targeted audiences.

micro influencers

Cross-Promote Your Insta On Other Social Media Platforms

It’s important to cross-promote your Instagram on other social media platforms because it helps you reach a wider audience and grow your following. You can attract new followers who might not otherwise find your account by sharing your content on other platforms. Cross-promotion also helps increase engagement on your posts, which can lead to more likes, comments, and shares. Again, the more engagement you have, the more likely people are to see your content in the Explore section of Instagram.

Include A Link To Instagram Stories In Your Post

If you have an active story, you can include a link to it in your posts. This will help people find your account and see what you’re up to.

Instagram Reels

There are a number of reasons why you might want to use Instagram Reels. First of all, Instagram Reels is a great way to create short, engaging videos that can reach a broad audience. Plus, you can use Reels to create fun and creative content to get people talking.

Another reason to use Instagram Reels is that it’s a way to connect with other users on the platform. With Reels, you can easily find and follow other users who create content that you love. Plus, you can leave comments and interact with other users’ videos. This is an excellent way to build relationships and connect with potential customers.

Reels are also a great way to increase your brand’s visibility on Instagram. When you use Reels, your videos will be featured in the Explore section of the app, which means more people will see your content. This is a great way to get more views, likes, and comments on your videos.


If you’re trying to grow your brand on Instagram, using CTA’s (calls to action) is a great way to engage with your followers and get them to take action. Using CTA’s, you can direct your followers to your website, sign up for your email list, or check out your latest blog post. 

Using CTA’s on Instagram can help you grow your following and boost engagement. But use them wisely – too many CTAs can come across as spammy and turn people off. Use them sparingly, and make sure they’re relevant to your sharing content.

Answer Questions and Comments

Responding to your audience’s questions and comments demonstrates that you’re active and engaged with them. This will help develop a sense of community among your followers and increase their loyalty to you. In addition, responding to comments shows that you’re interested in what others have to say. This can encourage more people to leave comments, which will boost engagement on your posts.

 Be Consistent

Consistency is essential for having a business on social media like Instagram. If you want more users to engage with your content willingly, you need to be posting regularly.  It can be helpful to create a content calendar to help you plan and schedule your posts in advance. This will ensure that you always post fresh, relevant content for your followers.

more instagram likes

Host an Instagram Competition

Running contests and giveaways on Instagram can effectively increase your brand’s visibility and engagement on the platform. However, there are a few things to keep in mind when hosting contests on Instagram:

  1. Make sure you are familiar with the platform’s rules and regulations regarding contests.
  1. Include clear instructions on how participants can enter.
  1. Choose a contest prize relevant to your target audience and will interest them.
  1. Make sure to promote your contest so people know about it and have a chance to enter.

 Key Takeaways

While increasing your follower count is definitely the goal, it’s not the only metric you should be tracking. Engagement is just as important, if not more so because it can help you gauge how well your content resonates with your audience. If you see that your posts are getting a lot of likes and comments, it’s a good indication that you’re on the right track and that people are interested in what you’re sharing. If your engagement numbers are low, it might be time to reconsider your content strategy. Remember that it takes time and effort to see results, so be patient and keep experimenting until you find what works best for you and your audience.

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