Instagram Marketing

How to Use Instagram QR Codes to Grow Your Brand in 2023

November 22, 2022
instagram qr code

If you want to gain more followers on Instagram, you will want to keep things fresh — and we don’t just mean your content. There are new, cost-efficient ways to boost engagement and follower count in the app, including creating Instagram QR codes.

If you’re unsure how Instagram QR codes work, read on to find out why they’re an excellent tool to grow your brand!

Instagram QR Codes: Here’s What You Should Know



An Instagram QR code is a great way to connect your profile to any platform and score more followers. Instagram offers two kinds of QR codes: static and dynamic. Here’s a quick overview of the difference between the two: 

Static Instagram QR Codes

A static QR code might be the way to go if you’re looking to run a one-time campaign. These codes can’t be edited or traced, but they’re permanent and can be scanned multiple times. Just be aware that they’ll take users to the browser version of Instagram instead of the app itself.

Dynamic Instagram QR Codes

Dynamic QR codes direct users straight to the Instagram app once scanned. You can also enjoy the benefits of updating your content and tracking your QR scans. Plus, there’s no need to worry about your QR code expiring since it’s valid indefinitely!

How to Create a QR Codes on Instagram

Creating your own Instagram QR code is easy peasy! Just follow these simple steps:

  • Open the Instagram app. 
  • Click the account icon in the bottom right corner of your screen. 
  • Tap the burger icon (or the three lines you see at the top right corner). 
  • Scroll through the menu and click the QR code option.

instagram QR code


There you have it, your very own QR code! You can take a screenshot or tap the share icon to save a copy of your Instagram QR code. If you choose the latter, you’ll have the option to share your code across other platforms.

7 Ways to Grow Your Brand with Instagram QR Codes

Not sure how Instagram QR codes can help your marketing efforts? Check out these hacks to make the most of QR codes for your business: 

Showcase Good Reviews and Feedback

If you want to convince new followers that you’re worth a shot, creating QR codes out of great reviews from loyal customers is a big plus. Find customers who have tagged you in their posts, reels, and stories, and turn their content into shareable QR code content!

Create Location Tags

This tip is especially helpful for brick-and-mortar shops that want to get discovered on the app. If you want people to share your location with their friends, make it easy for them by posting a QR code.

Looking to generate a QR code for your business? Just head to the location tag for your business and have it printed and posted for everyone to see and scan when they are near your building. Don’t forget to regularly monitor the location tag to keep it updated.

Highlight Collabs with Influencers 

If you’re lucky enough to be famous on Instagram, or even just to know someone who is, take advantage of it! Use QR codes to share content that you’ve created with influencers. Adding QR codes for each of your products can help you win over customers.

Encourage Entries for your Contests or Giveaways

If you want to make things more fun and engaging for your Instagram followers, try using a custom instagram QR codes for your contests and giveaways. With a quick scan of the code, users can easily enter your contest or giveaway. Plus, using a QR code is a great way to promote your contest or giveaway across online and offline platforms.

Give Free (or Paid) Tutorials or Recos

Posting tutorials is a great way to make money on the app, so why not use QR codes to promote your expertise on Instagram and direct users to your tutorials? You can also display QR codes within your posts where they can willingly scan your recommendations if interested.

Present Products and Services in a Dynamic Way

Many restaurants and bars use QR codes to make it easier for customers to see the menu and place orders. You can do the same with your published products on Instagram with QR codes to earn more money on the app. That way, users can easily lock in purchases when QR codes direct them to related posts, reels, or story highlights that tell more about your products.

Encourage and Share User-Generated Content


There’s nothing quite like user-generated content (UGC) when you want to attract more prospects to your brand. Sharing QR codes that lead potential customers to customer feedback and posts is a great way to earn their trust.

Get your followers to post about your brand and turn it into a QR code! You can do this for anyone who posts about your brand, whether it’s on their feed, story, or reel. If it’s public, anyone can check it out for themselves.

You can also directly curate UGC, post them all in your story highlights made for customers, and share a QR code with prospects and new customers to give them a glimpse of a great customer experience.

Try remixing prompts if you’re looking for a fun and creative way to get your followers to engage with your content! Just share a QR code directing them to a post or reel, and once they tap the Remix button, they’ll be able to post their original content.

Key Takeaways 

QR codes are fun, easy to make, and can help boost your brand on Instagram! So get creative and start using them to your advantage! With an Instagram QR code, you can:

  • Make your content more interactive
  • Increase brand exposure across multiple channels
  • Gain more followers 
  • Maximize promotional opportunities for your brand
  • Increase user engagement
  • Enjoy unlimited lifespan and updates (at least for dynamic QR codes)

Are you using QR codes to grow your brand? We want to know what’s working (or not) for you! Sound off in the comments section!

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