30 Surprising Instagram Statistics Marketers Should Know

January 13, 2023
Instagram Statistics

If there’s one thing for sure, it’s that Instagram has become a must-have platform for marketers and businesses looking to grow their brands continually. 

The platform has largely evolved since its creation, offering more tools for content creation to allow companies and brands to collaborate with influencers on Instagram, humanize their content, and present their products and services in a unique and relevant way.

It is important to know who your Instagram users are, how they use the platform, and how your brand can reach them to maximize your marketing strategy.

In this article, we will present 30 Instagram statistics to make your marketing campaign a success.

How Popular is Instagram? Key Instagram Statistics 

Founded in 2010, the social network has grown significantly to become one of the world’s most popular platforms, with 1.440 billion monthly active users on Instagram. Here are some key Instagram statistics every marketer should know:

The formula for this success is simple: enabling users to share photos and videos while also allowing them to like, comment on, and share this content with other groups. Thus, using Instagram for your business has become crucial due to the platform’s large audience.

Which countries have the most Instagram users?

Let’s take a closer look at the number of users per country and see which one has the most.

  • India is the country with the most Instagram users in the world, with 230.25 million active users.
  • The United States is the second most popular country, with 159.75 million users, followed by Brazil.
  • With 89%, Brunei was the nation with the highest Instagram audience reach in 2022.
  • 37.8% of people in the United States use Instagram.

As you can see, Instagram has a global reach and is not limited to specific regions in the world. So no matter where your business is located, you will always find Instagram users to spread your advertising message.

Instagram User Demographic Statistics

If you plan to design a successful campaign that properly targets your audience, it’s important to know who is using Instagram and what interests them on the platform.

As a result, Instagram users are predominantly young and equally divided between men and women. Therefore, if you want your content to reach the most people, it’s important to always keep up with the latest trends.

Instagram Usage Statistics

Let’s now take a closer look at the uses of the platform and how Instagram users use the platform, and their expectations of the content.

We can see from these figures that Instagram has a huge amount of room to grow its business. Most people use Instagram to learn about a product, follow brands or buy something. As a result, every business needs to be on the platform or risk missing out on opportunities.

Instagram Ad Statistics

It’s not a surprise anymore, but marketers and other businesses widely use Instagram to reach a large audience on the platform. Here are some Instagram statistics to give you an idea.

Instagram not only has a large audience, but it also has a lot of tools that can help your brand go viral and get new customers.

Instagram Influencer Statistics

Contacting influencers is a great way to reach new audiences if you believe that advertising on Instagram is not sufficient to increase your visibility. Some important figures about Instagram influencers are listed below.

Paying and sponsoring influencers who relate to your brand identity is a good marketing strategy for developing your brand.

Key Takeaways 

You are now well-versed in Instagram. You’ll be able to better define your target audience and devise an efficient social media strategy if you take these Instagram statistics into consideration.

  • Instagram is the fourth most-used social network in the world
  • The platform’s audience is particularly young and active
  • Companies have many tools to promote their brands, products, and services 

What do you think about these key figures? Did they help you? Let us know in the comments.

Let's stay in touch

Subscribe to our newsletter, and we will keep you updated on our newest game-changing features and special offers. Plus, you will be the first to know about the latest social media trends, tips, and tricks.