Launched only 2 years ago, Instagram Reels have taken social media by storm.
These short attention-grabbing vertical videos are the most engaging content type on Instagram. Artistic moves, how-to tutorials, product showcases, behind-the-scenes, and funny content are all perfect to capture in a Reel.
According to Instagram, 91% of active users watch videos on IG weekly so having a video marketing strategy is a must.
Some stats from Influencer Marketing Hub that will blow your mind:
Until last week, due to API limitations from Meta, it was impossible to schedule and automatically publish Instagram Reels, but with the most recent updates, now you can.
All major 3rd party social media management apps have already started offering this functionality. Of course, we recommend Publer.
Just like scheduling photos, videos, and carousels, planning Instagram Reels with Publer is only a few clicks away.
The best part is that you can even preview in real-time how your Reel will look once automatically published. Considering that Instagram Reels are full vertical videos, you may want to avoid unexpected black borders beforehand.
And of course, the scheduled Reel will be published automatically by Publer.
Even though Instagram is heavily investing in Reels, regular Posts are not going anywhere. Believe it or not, 75% of brand posts on Instagram are single images. That’s we suggest that you mix and match all post types. The visual calendar and the little indicators should help you stay consistent.
The most recent API update allows us to also sync Reels that you have published outside Publer. This means that regardless of the tool you used for posting the Reels, you will be able to:
Instagram algorithm displays Reels based on your location, so Reels with a tagged location have a higher chance to be discovered by customers near you. Besides the algorithm, people who click on the location tag can view all the other Posts and Reels that have been uploaded to that location. More exposure, more customers.
The first comment may help you increase the engagement of your audience. For example, you can ask a question or urge people to start a discussion. Here’s how you can schedule the first comment, with or without delay using Publer.
P.S. Instagram recently recommended on its creators page NOT to place the hashtags in the comments section.
Scheduling Reels one by one is great, but how about scheduling hundreds of them in a few clicks? All you need is to add the hashtag #reels in the Message column of your CSV spreadsheet.
Still have questions? Join us for a quick Live Q&A session where we will showcase how to get the most out of Instagram Reels scheduling.
When? July 14th at 10:00 AM (US Central Time)
Where? Facebook, LinkedIn, Twitter, and YouTube.
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