Link in Bio: Transform Your Instagram Into a Mini Website in Minutes

July 05, 2023
Publer link in bio

Let’s start with the recent news: You can add up to 5 links to Instagram Bio. Zuckerberg acknowledged that the option to have multiple links in the bio had been highly requested by users.

But still, we know that changing the link in bio on Instagram every day is exhausting, not at all user-friendly, nor recommendable, and let’s admit it: Nobody has time for that.

This is why at Publer, we developed an advanced and valuable feature that will end many daily struggles for social media managers with ambitious goals. One link per every important URL you own which you can add on your Instagram link in bio. 

Allow yourself to get huge traffic, boost engagement, grow all socials and blog visitors, track clicks and boost sales with an easy-to-navigate mini-website. 

Make Your Unique Link in Bio Today with Publer

Transforming your Instagram into a mini-website takes only 1 minute. Imagine connecting all your Instagram images to a relevant article! Impressive right? 

If you can’t visualize how the link in bio feature looks like as a mini website, let me show you how it appears on Publer:

link in bio instagram publer

All images or videos on Instagram now have clickable functionality, allowing users to choose which link they want to add. We will discuss this feature in more detail later.

The new lifehack is posting IG images that are easily clickable, and users can quickly read articles, get informed about a new update, read real-time reviews, and purchase products they love. 

So, here’s a scenario: You’re sharing an article about the benefits of using a hydrating creme, and the next day, you want to share the disadvantages of using the wrong ones. 

In this case, you need to change the link in the bio daily so people can click on the right and coherent article.

We’re avoiding this time-consuming action. You’ll only have one unique link in your bio, which people can click and be directed to another Instagram-lookalike grid view where each photo is clickable.

It might interest you: How to Create an Amazing Instagram Grid Layout

Reasons to Love Your New Link in Bio with Publer:

  • You don’t have to change the link in your bio ever again.
  • The link in the bio setup is done in a minute, and there’s no need for technical skills. Nothing to install: everything is web-based and mobile-friendly. 
  • With each clickable photo, you can add up to 15 other links to connect your socials, Shopify store, Medium profile, or whatever you want.
  • Reach your goals faster. Once a person is on your link in bio, they can surf through multiple links, read everything they want, and easily purchase products.
  • Schedule your future Instagram posts along with the link! Not only can you share posts directly, but schedule them at a later time. As soon as the post is shared on your IG profile, it’ll be automatically shared on the link in bio.
  • You can track link clicks and prepare a detailed marketing plan from the results.

How to Set up Your Link in Bio?

  • Go to Accounts
  • Select your IG account
  • Choose the second option on the left: Link in Bio.
How to Set up Your Link in Bio

Add a Username

Create a unique username for your new link in the bio. You can copy/share it to your IG bio and not only.

Website (Optional)

In case you want everyone to check out your Website, too, we’re providing an option to add it on the top right corner. Everyone visiting your link in bio can also check out your Website. Customize the Button text, i.e., Visit Website. PS: If you want to add a social network, Shopify store, a Spotify account, etc., you can do that too. In our case, we are empowering our Website and want to boost traffic.

It might interest you: 10+ Instagram Content Ideas: Stories, In-Feed and Reels

Tap on Post Tooltip

Links in Bio can be used for articles, songs, items to purchase, etc. In our case, we’re sharing blog articles only – that’s why we’re highlighting the tooltip: Tap on a post to learn more. If you own an online shop, click to purchase the item.

Add Up to 15 Other Important Links

They’ll appear as Story highlights on IG, but on your new dashboard, they’ll be clickable. Cool, right? Add all your essential URLs, such as other socials. In our case, we’ve added all our socials (Facebook, Pinterest, Twitter, etc.), Help Center, Blog, etc.

Publer instagram

If you go and check Publer on Instagram. These links you will find them here: (

Publer Instagram Profile

The next step is to add links to posts that have been shared already. So, practically, you need to go to the Calendar and select Posted. Click on each post that needs a link attached (even if that was shared one year ago), and as soon as you add a link at the bottom of the post, you’ll see it on the Link in Bio dashboard.

And the cool thing is that you can schedule new posts with the attached link! We’ve already added our blog articles links to the past posts and can’t be happier to never change the link in the bio again. They’re all in one dashboard now!

Then, check all the already shared posts that need a link attached. This guide can be of great help for setting up the link in bio landing page.

Final Words

The link in bio – a powerful feature. An effortless way to grow your followers. People can find what they’re looking for easily. PS: You can change the respective links anytime!

Now you understand why your website doesn’t receive much traffic. Adding a link in the bio on Publer is for Free, but if you want to track link clicks, you will need to upgrade to the Pro plan

Start building your link in bio for free, and whenever you’re ready, you can upgrade to our Pro or Business plan at any time.

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