Roll up your sleeves; 2024 is almost here! 🎉
It’s time we leave 2023 with good memories and lessons. It has been an incredible year – full of exciting news & updates – both in the digital marketing world and here at Publer!
While yes, we can continue celebrating the fantastic year 2022 has been, we still need to look forward to the new opportunities 2024 will bring. And what better way to kick-start your social channels this year than with January’s unique social media holidays?
Why Are Social Media Holidays So Important?
Social media holidays provide the perfect opportunity for Brands, both big and small, to boost engagement, trust and to humanize their online presence.
People love it when small businesses organize their content around important holidays, and these days are a great way to repurpose your content into different formats.
For example, you could turn a blog article about #WorldBrailleDay into an Instagram Reel, a #TechnologyDay infographic into a Twitter thread, or a #WorldLogicDay webinar into a LinkedIn update.
January 2024 has amazing holidays that allow us to create & schedule new posts across socials. And since Publer supports all major social networks, we can cross-promote/share our content so it can reach everyone, everywhere.
If you’re still asking yourself why you need to create content related to celebrations and awareness days, we’ve got only one important sentence for you:
✨ Social Media Holidays are the perfect opportunity to create relatable and engaging content for your audience. ✨
The Most Important Dates This January
New Year’s Day – #NewYearsDay
If you’re looking to make a splash on social media on New Year’s Day, here are a few ideas to get you started:
Set your intentions for the year ahead
Share a post about your goals or resolutions for the new year. This is a great opportunity to connect with your audience on a personal level and show them what you’re working towards.
Reflect on the past year
Look back at the past year’s highlights and share them with your followers. This could be your top-performing posts, memorable moments, or big milestones.
Share a message of hope and positivity
The new year is a time for fresh starts and new beginnings. Share a message of hope and positivity with your followers to start the year off on a positive note.
Promote your products or services
If you have a special offer or promotion running on New Year’s Day, use social media to promote it. This is a great way to kick off the new year with a boost in sales.
No matter what approach you take, remember to be authentic and true to your Brand’s voice.
Science Fiction Day – #ScienceFictionDay
Science Fiction Day is an unofficial holiday celebrated by fans of science fiction literature, film, and television. It is typically observed on January 2nd, which is believed to be the birthday of renowned science fiction writer Isaac Asimov.
To celebrate Science Fiction Day, science fiction fans may choose to read a book or watch a film or television show in the genre, attend a science fiction convention or event, or participate in online discussions or social media events related to science fiction. Some people also use the occasion to dress up in costumes inspired by their favorite science fiction characters.
Whether you’re a die-hard science fiction fan or just enjoy the occasional foray into the genre, Science Fiction Day is a great opportunity to celebrate your love of all things science fiction.
Clean Off Your Desk Day – #CleanOffYourDeskDay
Clean Off Your Desk Day is a day to take some time to declutter and organize your workspace. A cluttered desk can be a source of stress and distraction, and taking the time to tidy up can help you feel more focused and productive.
To celebrate Clean Off Your Desk Day, schedule content related to workspace organization tips & tricks.
Opposite Day – #OppositeDay
Opposite Day is a playful holiday that can be a lot of fun for people of all ages. On Opposite Day, people might say things like “yes” to mean “no” or “up” to mean “down.” It’s a way to playfully confuse and amuse others and can be a great way to break up the monotony of everyday posting.
If you want to celebrate Opposite Day, you can do so by engaging in opposite talk, where you say the opposite of what you really mean. You could also play games or post content that involves doing things in an opposite way, like talking backward or using your non-dominant hand to do everyday tasks.
Opposite Day is a fun and lighthearted way to have a good time and inject a little bit of playfulness into your socials.
Get Access to All SM Holidays Now!
Over 45 important holidays can be found below in the PDF file, which you can download and share with your marketing team, audience, and clients.
And not only that. You can find all holidays in Publer‘s virtual calendar. All you need to do is click on a hashtag, and it will automatically pop up as a new post editor where you can select the desired socials and prepare new posts.
👇 Download the Social Media Holiday Calendar for January 2024 👇
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