A Beginners Guide To TikTok Analytics

June 23, 2022
tiktok analytics

There’s no doubt that TikTok is one of the hottest social media platforms out there right now. With its addictive mix of quick-fire videos and popularity among celebrities and influencers, it’s no surprise that everyone is eager to get in on the action.

But what does success on TikTok look like? In this post, we’ll chat about tracking your account’s success with TikTok Analytics. 

TikTok Analytics

What Are TikTok Analytics? 

TikTok analytics are a way to measure the engagement of your account. This includes metrics such as how many likes and shares your videos have and how long people spend watching them.

By analyzing this data, you can gain insights into what content is performing well and tweak your strategy accordingly. For example, if you see that one of your videos is particularly unpopular, you might choose to stop uploading similar content in the future. Conversely, if one of your videos is getting a lot of traction, you might want to create more content like it.

Accessing TikTok Analytics

After creating your first video on TikTok, you can access your analytics from mobile and desktop devices. 

On mobile:

  1. Choose the TikTok profile icon on the bottom right-hand corner. 
  2. Click the hamburger menu in the top right corner 
  3. Select Creator Tools, then Analytics.

On desktop:

  1. Log in to your account
  2. Hover over your profile icon
  3. Select View Analytics 
tiktok analysis

Note: For segmented data, advanced features, and more insights about your audience and their activity, you will need to upgrade to a business account. 

Beginners Guide To TikTok Analytics

Keeping track of your TikTok analytics will help you develop a deeper understanding of your audience. Knowing your audience is valuable because it allows you to produce appealing content. This, in turn, can lead to more views, engagement, and even followers. If you know who your audience is and what they enjoy, keep an eye on these key metrics.

Profile Views

For some, profile views are a vanity metric used to gauge their popularity. For others, tracking profile views is a way to check how well their content resonates with the TikTok community.

If you’re constantly increasing your view count, it’s a good sign that your content is resonating with people and that you’re growing your audience. On the other hand, if your view count stagnates or starts decreasing, it might be a sign that you need to change up your content or try something new.

Of course, profile views aren’t the only metric you should be looking at when gauging the success of your TikTok account. But they can be a helpful way to get an idea of how well your content is performing and whether or not people are engaging with it.

Video Views

Video Views on TikTok is a metric to track the number of times your video has been viewed. Generally speaking, videos with more likes and shares tend to get more views. To see how many people have viewed your video, open the analytics tab on TikTok and select “Views.” This will show you how often your video has been played in total and other detailed stats like minutes watched and average watch time.


On TikTok, one of the most important metrics is your follower count. Not only does it show how many people are interested in your content, but it also indicates how much reach and influence you have.

However, just looking at the raw number of followers can be deceiving. It’s not just about quantity but also quality. It would be best if you dived into follower analytics to get a more accurate picture of your audience.

For example, you can see what time of day your followers are most active. This tells you when you should be posting content to reach the most people. You can also see what content your followers engage with the most. This helps you fine-tune your content strategy to make sure you’re creating material that your audience actually wants to see.

Follower Activity

Follower activity measures things like how often your followers are watching your videos when they’re most likely to view them, and what kind of content they’re most interested in. This information can help you better understand your audience and what content they want to see from you. It can also help you determine which types of videos perform best and optimize your content strategy accordingly.

Follower Demographics

When it comes to demographic information on TikTok, you’ll be able to see things like the age, gender of your followers, and where they’re located. This can be helpful in understanding who you’re reaching with your content and what type of content is engaging them. You can also see how your content is performing in different regions, which can help tailor your content strategy.

Average Watch Time

TikTok tracks the average watch time of your videos. This helps you to know if your videos are being watched till the end or not. If the average watch time of your videos is low, people are not finding your content engaging and leaving it midway, suggesting there is room for improvement.


TikTok’s growth rate metric measures how quickly your account is growing. This number is determined by calculating the difference between the followers you have on any given day and the followers you had the day before. For example, if you gained 100 new followers today and had 1000 yesterday, your growth rate would be 10%.

To continue growing your TikTok account, you’ll need to ensure your growth rate metric is high. The best way to do this is to regularly schedule new, engaging content.

Top Territories

The Top Territories metric measures content performance based on the distribution of followers by region. This metric is determined by cross-referencing the geolocation data in videos with the IP addresses of viewers.

Top territories can be valuable for understanding which geographical locations your content resonates with most and tailoring future content accordingly. You can also use this information to determine which regions you should focus your efforts on to maximize viewership.

Key Takeaways

TikTok Analytics are important to track because they give you an idea of how well your content performs. If you see that a particular video or post is doing well, you can replicate the formula for future content. If you see that a video or post isn’t doing as well as you’d hoped, you can revisit the content and determine what went wrong. The more information you can extract about your audience, the more power you will have to optimize your content and see your growth rate skyrocket.

What TikTok analytics are you tracking? Need help boosting your follower count? Let us know in the comments section below.


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