There are plenty of ways to get famous on TikTok, from capitalizing on viral trends to collaborating with fellow creators. However, the key to successfully gaining a following on such a large platform is knowing how to effectively integrate these different tactics into your strategy.
While you can always experiment with content to see what sticks, why go through trial and error when you can try some proven ways to achieve fame and increase your chances of success?
If you’re wondering how to get famous on TikTok quickly, read on as we share a list of tips and strategies that can help boost your popularity on the platform.
Let’s start!
How to Get Famous on TikTok: 7 Effective Strategies
The exact way to get famous on TikTok will vary for different creators, but certain strategies—like using trending elements and building a brand identity—have helped other creators achieve coveted TikTok fame.
Let’s go over some of the best strategies below:
#1. Establish Your Brand
Establishing your brand early on and sticking to a specific concept will help distinguish your account on the platform and allow you to attract a dedicated audience. As chaotic and varied as your For You page may be, your strategy to get famous on TikTok should be the complete opposite.
Here’s a prime example of this strategy:
While the creator behind Bee Better Company has been making videos about his honey business for a while, its content didn’t have a clear direction and ranged from behind-the-scenes packing videos to tips and POVs. This made it harder for audiences to connect with the channel as a whole.
Once the account was rebranded to focus on a single topic—the downfall of brands and celebrities—it quickly became a hit and amassed a large number of followers. What makes this rebrand even more effective is that the creator actually has a background in marketing, which lends credibility to his content.
#2. Connect and Engage With Your Audience
One of the best ways to stay on the algorithm’s good side and get famous on TikTok is to constantly engage with your audience. You can do this by liking or responding to their comments or even initiating conversations in the comment section and posting an open-ended question.
Duolingo is a great example of a highly engaging account. While the popular app is already doing a lot of things right with its TikTok content, one factor that makes Duolingo so likable is the way it responds to comments.
While you would expect brands to be more cautious about their comments online, Duolingo replies to people as one would to a friend. This humorous take instantly makes them relatable and encourages other viewers to leave comments as well.
So, if you’re wondering how to get TikTok famous easily, start interacting with your audience! This not only helps you build a connection with your followers but also makes them feel more appreciated, which can lead to higher brand loyalty.
Moreover, research by Bozkurt et al. (2021) in the European Journal of Marketing found that the more interactive a brand is on social media, the more willing customers are to make a purchase and refer the brand to friends and family.
#3. Post High-Quality Content Consistently
A regular posting schedule can help your content’s visibility on the platform, but to actually attract more followers and get famous on TikTok, it’s important to consistently publish high-quality content.
Videos with good lighting and eye-catching visuals can make your content stand out on the For You page and encourage viewers to visit your profile. By maintaining the quality of all your content, you can turn casual profile viewers into followers and slowly build a loyal audience.
Wisdom Kaye is an excellent example of a creator who continuously delivers exceptional content. Even before getting TikTok famous, his content was always meticulously planned and edited, resulting in more engaging and enjoyable videos and a dedicated fanbase.
#4. Participate in Viral TikTok Trends
TikTok is big on dance challenges and other trends, and there’s nothing wrong with riding the wave if it means your videos have the chance to reach more people. That said, if you want to be famous on TikTok and set yourself apart from others doing the same content, try putting your own twist on popular trends.
For instance, the recently viral TikTok video about “Four Seasons Baby” generated significant interest from TikTok users and even the local news.
To stand out from all the reshares and reaction videos, artists started recreating the video scene-by-scene in their respective art styles. This allowed them to target casual viewers while still staying true to their branding.
If you aren’t into joining bandwagons, you can start the trend instead! According to research by Zhang et al. (2016) in the Journal of Computer-Mediated Communication, “the crowd plays a decisive role at the early stage of trend creation.”
This means that by creating quality content with universal appeal, you can increase your chances of virality, gain more likes and interactions, and further improve your chances of getting famous on TikTok.
#5. Define Your Niche
Whether it’s fitness or fashion, having a clearly defined niche allows you to create more targeted content. This will help the algorithm understand your content better so it can connect your videos to users who are interested in your specific niche and increase your views.
Defining your niche is also important for your visibility on the platform and can directly affect your chances of getting famous on TikTok. This is because, unlike other social media sites, TikTok ranks content based on a user’s likes and perceived interests, not who they’re following.
When joining an already popular niche, however, it’s crucial to find ways to elevate your videos.
Natural Habitat Shorts, for instance, distinguishes itself in the platform’s animal content niche by focusing on wild animals instead of the usual pets and then presenting this information in clever animations to make it more interesting for the viewer.
#6. Stay Authentic
Authenticity is the key to succeeding on various social media sites in 2024, and TikTok is no different. On a platform with thousands of channels recreating each other’s content in an attempt to get famous quickly, social media users are drawn to genuine and relatable content.
Consistently showcasing your authentic self in your videos allows you to forge a deeper connection with your audience and attract a more dedicated following.
TikTok creator Ayamé is a great example of this. While her content largely varies, what people enjoy the most about her videos is her personality. Regardless of the context of the video, be it a reaction to a hydraulic press or the behind-the-scenes footage of her attending a formal event, her character clearly shines through in her content.
#7. Collaborate With Other Creators
Collaborating with fellow creators who have a similar audience allows you to introduce your content to new viewers, effectively expanding your reach and gaining new followers.
When TikTok shot to fame between 2019 and 2020, popular creators on the platform banded together to form Hype House. The group collaborated on dance challenges and other videos to boost their respective views and engagement.
Unsurprisingly, the move was a success and helped all of the creators involved become more famous on TikTok, with several of them even finding fame outside of the platform. And while the group’s popularity has declined as audience interests and TikTok trends evolved, there’s no denying the impact that this collaboration provided to its creators.
3 Key Benefits of Becoming Famous on TikTok
Becoming famous on TikTok presents creators with several benefits, such as:
- More opportunities for growth. As one of the most popular social media sites, famous TikTok creators have access to more opportunities for growth both on and off the platform. Your audience on TikTok will likely seek you out on other sites, which can increase your follower count across all your social media profiles.
- Better earning potential. As influencer marketing continues to grow in popularity, more and more businesses are looking to sites like TikTok for creators to collaborate with. Having a strong online presence on the platform will allow you to benefit from these prime opportunities, boosting your earning potential on TikTok.
- Reaching a wider audience. According to data from Statista, TikTok is the second most-used platform among Gen Z’s. This means that becoming famous on the platform will improve your chances of targeting this elusive yet highly valuable demographic.
5 Bonus Tips to Help You Achieve TikTok Fame
In addition to the more creative strategies we discussed above, here are some tips you can follow to improve your content’s popularity on the platform and boost your chances of becoming TikTok famous:
- Using a TikTok scheduler. Scheduling your TikTok posts using a powerful tool like Publer helps you target the best times to post on the platform and increase your content’s visibility and engagement.
- Optimizing your profile. First impressions matter, especially on a platform like TikTok. By ensuring that every part of your profile, from your TikTok bio to your content, is properly optimized, you can encourage profile visitors to follow your page.
- Monitoring your metrics. Tracking important metrics on Publer and TikTok analytics will help you understand what content resonates most with your audience so you can adjust your strategy accordingly and improve your results.
- Using relevant hashtags. The right hashtags are crucial for discoverability on TikTok, so consider using a hashtag analysis tool to help you find the best and most relevant hashtags for your posts.
- Trying TikTok ads. If the various ways to get famous on TikTok for free don’t work for your brand, you can always try paid advertising to promote your content more effectively.
Key Takeaways
- To get famous on TikTok, it’s important to consistently post high-quality content, engage with your audience, participate in viral trends, and collaborate with other creators.
- Becoming famous on TikTok can provide you with some excellent benefits, such as better earning potential, more opportunities for growth, and a wider reach.
- Scheduling your posts, using relevant hashtags, and leveraging performance metrics are other practices you can follow in your content strategy to improve your chances of getting famous on TikTok.
How to Get Famous on TikTok FAQ
How long does it take to become famous on TikTok?
It doesn’t take long to become famous on TikTok, as sometimes all you need is one viral video to achieve success. However, to ensure that you become famous as quickly as possible, we recommend following the strategies we outlined in this article.
How do you get TikTok famous in one day?
To get TikTok famous in one day, you need to hit the virality jackpot. Although a lot of luck is involved, what you can do to increase your chances is to leverage popular elements in your videos and participate in viral trends. By posting videos that feature widely consumed content on the platform, you can improve your content’s discoverability and potential for virality.
Is it hard to become TikTok famous?
It’s not that hard to become TikTok famous when compared to some other platforms like Instagram, as TikTok’s algorithm makes it easy for creators to go viral and connect with their target audience. Unlike other platforms that rely on a user’s followed accounts when ranking content, TikTok’s algorithm favors user interest and content relevance.
Ervin Kalemi
