TikTok

How to Schedule TikTok Posts: Full Guide w/ Strategies

April 11, 2024
schedule tiktok posts

The average TikTok user spends at least 34 hours per month on the platform. If you want to be one of the thousands of videos that users see during this timeframe, it’s time to learn how to schedule TikTok posts.

The more you post on TikTok, the more frequently the algorithm will show your content on the For You page. But, this can be difficult to do manually, especially if you run a business or are a full-time content creator. Scheduling posts will help you maintain a consistent posting schedule and improve your content’s visibility on the platform.

Discover the best way to schedule TikTok posts to maximize their benefits!

How to Schedule TikTok Posts on Desktop

To schedule TikTok posts on your desktop, you need to have a Creator or Business account, as this feature is specific to these account types. With TikTok’s Video Scheduler, users can schedule TikTok posts up to 10 days in advance.

#1. Log on to Tiktok

Log on to TikTok from a web browser or the desktop app. If you have a Personal account, switch to a Business account by hovering over your profile in the upper right corner and clicking on Settings.

How to Schedule TikTok Posts

Click on Business account and switch it on.

Schedule TikTok Posts

Then, select the category that best fits your business and click on Become a Business.

Category selection

When that is successful, you’ll automatically be redirected to TikTok’s Scheduler.

how to schedule TikTok posts

#2. Create a Scheduled TikTok Post

You can create a scheduled TikTok post by clicking on Schedule now and choosing the date and time when your post will be published.

Create a Scheduled TikTok Post

After clicking continue, you can upload your video.

TikTok video upload

Take note of TikTok’s video requirements to ensure your post comes out optimally. Your file must have a resolution of at least 720×1280 and be less than 10 GB. While TikTok videos recorded on the app can only be up to 3 minutes long, uploaded videos can have a maximum length of 10 minutes.

#3. Edit and Optimize Your TikTok

Edit your TikTok by clicking on Edit video and choosing one of the many audios on the platform.

Schedule TikTok Posts
Schedule TikTok Posts

You can also apply a template to your video. When you do so, your caption becomes a part of the video rather than a separate text.

Add a template to your video

When done, click on Save Edit. On the right side, you’ll see a preview of your TikTok on the For You Page. You can also play the video!

Schedule TikTok Posts

Optimize your post by adding a fun caption, cute emojis, and hashtags.

Upload a Tiktok video

When you click on Cover, you can see what it looks like on your profile. This is especially handy if you want to have a cohesive and aesthetically pleasing profile.

Schedule TikTok Posts

If you’re not happy with how it looks, you can choose a different frame as the cover or upload a new image.

Once you are satisfied with the actual TikTok, adjust your post’s settings and set the audience restrictions. You can also change the posting schedule that you initially set.

copyright check feature - Schedule TikTok Posts

Before scheduling your TikTok, we recommend running a copyright check to ensure that you don’t run into any copyright issues after publishing.

Tiktok copyright check

When everything looks good, click on Schedule and wait for the upload to finish!

Schedule TikTok Posts

That said, while you can still edit the posting date, you can no longer change the actual video once it has been scheduled.

How to Schedule TikTok Posts With Publer [Desktop]

Another way to schedule TikTok posts on your desktop is with Publer, a powerful scheduling tool that comes equipped with a range of features to make scheduling TikToks easier and more convenient.

Here’s how you can sign up on Publer to utilize these features fully:

#1. Create a Publer Account

You can easily create a Publer account by signing up with an existing email address or connecting your preferred social media account.

Create a Publer Account

Then, provide some details, such as your current role and how you intend to use Publer, to help improve your experience on the platform.

Publer social media scheduling tool

Give a name for your workspace; this is great for collaborating with other members of your team. Then, select the industry you work in.

Schedule TikTok Posts

After that, you can connect the social media accounts you want to manage on the platform.

step by step tik tok publishing guide

#2. Connect Your TikTok Account

You can connect your TikTok account during sign-up or by going to Social Accounts and clicking on Connect.

Click on the TikTok icon, and you’ll be redirected to an authorization page.

Schedule TikTok Posts

Review and edit Publer’s authorization and restrictions, and click on Continue when done.

Review and edit Publer’s authorization and restrictions

Click on Connect next to the account that you want to add to the platform.

Schedule TikTok Posts

Once your account is successfully connected, you’ll be able to see it on the Social Accounts tab.

Social Accounts tab

#3. Create a TikTok Post

Create a scheduled TikTok by tapping on Create on the left sidebar and selecting your TikTok account.

Create a TikTok Post

Upload the video you want to use for TikTok from an external URL, an online media library, or your local library. You can also design your video on Publer with VistaCreate.

Upload the video - Schedule TikTok Posts

Once the media has loaded, you will see a preview on the right side of the screen.

add relevant Tiktok trending hashtags

Create a catchy caption, or use Publer’s AI Assist to generate one for you. Don’t forget to add relevant trending hashtags to help your post reach its target audience.

Schedule TikTok Posts

Lastly, adjust the restrictions for your post, including audience visibility, comments, duets, and stitches. If you are promoting a service or selling a product in the video, you can disclose that it is a TikTok ad and note whether it’s for your personal brand or not.

Schedule TikTok Posts with Publer

You can create and schedule bulk posts by clicking on Bulk Options in the lower left corner and tapping on Add Post. Unlike TikTok, which allows you to schedule only 10 posts per month, with Publer, you can schedule up to 500 posts (at once) two years in advance.

Bulk create and schedule posts

#4. Schedule Your TikTok Post

You can now schedule your TikTok post manually by selecting the time and date when it goes live.

Manually Schedule TikTok Posts

However, this method can be time-consuming, especially when scheduling posts in bulk. Rather than manually scheduling your TikToks, use Publer’s AutoSchedule feature.

Publer’s AutoSchedule feature

Publer will automatically schedule your TikTok post to go live based on one of your predefined timeslots. Use this feature to ensure that your posts are published at peak times for the best engagement and discoverability.

Up until your TikTok is posted, you can make changes to the actual TikTok and its posting schedule. Go to the Posts tab, click on your TikTok account, and make the necessary edits.

How to Schedule TikTok Posts With Publer [Mobile Phone]

With Publer, you can create and schedule TikTok posts on mobile! TikTok is limited to desktops only, so using a social media scheduling platform can help you stay on top of your social media anytime, anywhere.

#1. Download the Publer App

Download the app on the Google Play Store (Android) or the App Store (iOS) and sign in. Click on the Plus icon in the middle of the screen to create a new post.

Download the Publer App

Select your TikTok account from the available options at the top of the screen.

Select your tiktok account to schedule TikTok Posts

#2. Upload and Optimize Your Video

Now, it’s time to upload your video from one of the following sources.

Upload and Optimize Your Video

Add important details like the caption and the hashtags.

Schedule TikTok Posts

#3. Set the Post Restrictions

The next step is to edit the restrictions to your liking.

Set the Post Restrictions

Afterward, you can utilize Publer’s push notifications to get a reminder on the day of your scheduled TikTok post.

Publer mobile app features - Schedule TikTok Posts

Finally, set your posting schedule and wait for it to be published. When your TikTok is ready to be posted, you’ll receive a notification.

tiktok posting schedule

Clicking on it will redirect you to Publer and prompt you to edit the post on the TikTok app. There, you can utilize the platform’s unique features to make your post more engaging. Consider adding polls or ‘’Add Yours’’ stickers to encourage viewers to interact with your post. You can also use trending audio to boost your post’s visibility.

TikTok schedule five strategies

5 Strategies to Create and Maintain a TikTok Schedule

Use these five strategies when creating your TikTok schedule to boost your social media strategy!

#1. Determine The Best Posting Time

Determine the best time to schedule your TikTok posts by following the recommended posting times or checking your account metrics on Publer.

Go to the Analytics tab to see a comprehensive analysis of all your social media content, including post insights, hashtag analysis, profile and video views, and engagement rates. Publer also uses this data to automatically create the ideal posting schedule for your account.

Create timeslots for these times so you can easily publish content when your audience is most active. This will lead to higher engagement and increased visibility.

#2. Have a Unified Calendar

Having a unified calendar ensures that your content stays consistent and true to your brand across different social media platforms.

With Publer’s calendar, you can view your content on all connected social media accounts, allowing you to stay more organized and determine whether you are under or over-posting on your socials about a certain topic. Additionally, using TikTok marketing tools can enhance your scheduling strategy by providing insights and automation options. Creating variety in your posts will keep your audience interested and make them more likely to follow you.

#3. Be Mindful of Time Zones

Being mindful of time zones is crucial on a platform like TikTok, where your content can be seen by people all over the world. Check your metrics on Publer to see where most of your followers are located. If the majority of your audience is in a different time zone, then posting during your time zone’s peak hours won’t be effective.

Fortunately, by scheduling your TikTok posts with Publer, you won’t have to worry about staying up late or waking up very early just to post and interact with your audience.

#4. Analyze Your Posts Metrics

Analyze your posts’ metrics regularly and adjust your posting schedule or content accordingly. Publer’s analytics feature shows a complete breakdown of your account’s performance. Which videos got the most views and comments? What are the common elements between them? What time were they posted?

Doing so will help your videos get more likes, views, and comments. TikTok’s algorithm prioritizes engagement and interactions when choosing which posts to show on the For You page. So, no matter how good or unique your content is, if no one sees it, you won’t benefit from it.

#5. Create a Plan and Stick to It

With a regular posting schedule, you give followers something to look forward to, and you are sure to get some views for every TikTok post.

Posting content regularly is also the key to growing your TikTok following. The more you post, the more people will see your videos. And when you consistently post fresh and quality content, they will likely come back for more.

Benefits of Scheduling TikTok Posts with Publer

Scheduling TikTok posts with an app like Publer offers more benefits than doing it natively. For one, it allows you to schedule and manage your TikTok account all on your phone. Using Publer also helps you with:

  • Saving time so you can focus on engaging with your audience.
  • Targeting audiences in different time zones to attract more views and followers to your account.
  • Reaching a wider audience and increasing engagement rates.
  • Maintaining consistency in the quality and frequency of your content.
  • Batch-scheduling TikTok videos so you can get more done every day.
  • Experimenting with posting strategies so you can find what works best for your audience.

Conclusion

Get the most results from your videos by learning how to schedule TikTok posts with Publer!

Create and schedule hundreds of posts in advance to ensure your account is constantly featured on the elusive For You page and reach a wider audience with strategic posting plans based on your followers’ schedules.

Start growing your social media presence today by signing up for Publer’s 7-day free trial.

Schedule TikTok Posts FAQ

#1. What time is best for posting on TikTok?

The best time for posting on TikTok is between 6 a.m. and 10  a.m. and between 7 p.m. and 11 p.m., but this can change depending on your account’s specific metrics.

#2. Can you schedule TikTok posts for free?

You can schedule TikTok posts for free on the TikTok web browser or desktop app. To schedule TikToks on mobile, you can use a social media scheduling tool like Publer.

#3. Can you make changes to a scheduled TikTok post?

You can make changes to the date of a scheduled TikTok post but not to the actual video. To edit a scheduled TikTok post freely, use a TikTok scheduler like Publer.

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