If you are a brand or business looking to expand your reach and grow your audience, then TikTok is an exciting platform to explore.
With its huge user base and engaging short-form video content, TikTok offers a unique opportunity to connect with new customers and build brand awareness.
However, like any social media platform, TikTok can be challenging to navigate, particularly if you’re new to the platform. That’s why we will discuss TikTok marketing tools and their features.
They can help you create, publish, and analyze your TikTok content, making reaching your target audience and achieving your marketing goals easier.
Whether you’re looking to improve your video editing skills, increase engagement with your audience, or analyze your performance data, TikTok marketing tools can help you achieve your goals.
Let’s dive in!
Why Should You Use a TikTok Marketing Tool?
We suggest you should consider using one of the TikTok marketing tools for several reasons. Here are a few:
- First and foremost, TikTok is one of the fastest-growing social media platforms, with a massive user base that continues to expand rapidly. Therefore, it offers a great opportunity to reach and engage with a broad audience that might be interested in your brand or business.
- Using one of TikTok marketing tools can help you create and publish engaging and high-quality content that resonates with your target audience. These tools offer features like video editing, filters, music, and effects that can make your videos more appealing and captivating.
- Furthermore, TikTok marketing tools can help you analyze your performance and gain insights into your audience’s behavior and preferences. This data can help refine your marketing strategy and improve your content, resulting in better engagement and conversions.
- Overall, a TikTok marketing tool can be an excellent investment for your business, helping you leverage the power of this exciting platform to boost your brand awareness, reach new customers, and, ultimately, drive sales.
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The 10 Best TikTok Marketing Tools
Below we will explore the top 10 TikTok marketing tools to help you create, manage, and optimize your campaigns. From influencer marketing platforms to video editing apps, this comprehensive list has something for you.
Publer is a social media management tool that allows users to manage multiple social media accounts from a single platform. It supports multiple social media platforms, including:
- Google My Business
- Scheduling: Publer’s scheduling feature allows users to schedule Instagram posts in advance, saving time and effort in the content creation process. Learn how to schedule TikTok videos with Publer.
- Ai Assist: Unleash the power of AI on your social media management with Publer AI Assist. You can generate content with ease, complete text, create stunning images, and respond to comments like a pro!
- Design with Pro Tools in Publer: Publer has both Canva and Crello integrations by default to help you create beautiful Pins. No need for a Premium account.
- Calendar View: You can view, create and organize all social media posts. It simplifies your work management. Posts will display on the calendar with their respective icons (draft, manually scheduled, recycling, recurring, and already posted).
- Analytics: Publer provides automatic (or manual) synchronization that will help you develop a more effective social media strategy and increase your conversions by providing insights into what is working well and what could be improved.
- Post at Peak Times: Thanks to all your previous posts’ reach and engagement, Publer AI helps deliver the best times to share new content for every social network.
- Publer Workspaces: You can easily manage your workflow by creating a workspace for each brand, business, or client that you are currently working on.
- RSS Feed: A highly effective way to keep all your social media schedule consistently populated with fresh content for daily engagement.
- Hashtag Suggestions: Publer’s hashtag suggestion feature recommends relevant hashtags based on the user’s content, helping to increase reach and engagement.
Pricing: You have a Free plan that you can use up to 3 social media accounts. Paid plan starts from $12/month. You can customize it and add more social accounts if needed. For more information, have a look here.
TikTok Video Scheduler
TikTok Video Scheduler feature, a new tool that empowers Creators and Business Accounts to schedule their posts up to 10 days in advance. This feature is accessible on the web upload page and enables you to schedule videos to be posted on both the web and app versions of TikTok. You must have a Business Account or Creator Account to access this feature.
TikTok Video Scheduler features:
- You can only schedule TikTok videos in advance for specific dates and times.
- Queue up multiple videos to be posted automatically at scheduled intervals
- You can schedule your videos anywhere from 15 minutes to 10 days in advance, making planning and organizing your content easy.
- You’ll need a Business Account or Creator Account to access desktop scheduling.
Pricing: TikTok scheduler is free. You must have a TikTok Business account.
Adobe Premiere Rush
Adobe Premiere Rush is a video editing software designed for creating and sharing online videos across various platforms. I also can be used to create engaging TikTok content.
Adobe Premiere Rush features:
- With its user-friendly interface and powerful editing features, Premiere Rush allows you to easily cut, trim, and add effects to your TikTok videos.
- You can also adjust the color, lighting, and sound to enhance your videos and make them stand out on the platform.
- With the ability to export videos in the perfect format for TikTok, Adobe Premiere Rush is a great choice for creators looking to up their TikTok game.
Pricing: You can choose from three paid plans. The paid plan starts from $9.99/month.
Social Champ is an all-in-one social media management tool that you can easily automate all your marketing tasks. They support all the major social media platforms, including Facebook, Pinterest, LinkedIn, Twitter, Instagram, Google Business Profile, YouTube, and of course, TikTok!
Social Champ features:
- Schedule your TikTok videos at the perfect time using their built-in features and supercharge your marketing efforts.
- Managing and marketing can be tough, but you can make it a breeze with the right automation tool. With Social Champ, you can even track your TikTok video analytics to see which content performs best on your profile.
- Plus, their platform lets you upload videos in bulk for several years, all with a free content calendar and scheduler included!
Pricing: You can choose the Free plan or switch to a paid plan that starts from $26/month
BeeCut is a powerful video editing software that enables users to create stunning videos for various purposes, such as marketing, social media, and entertainment.
- BeeCut has a user-friendly interface with editing tools like trim, cut, split, crop, and rotate.
- It has a vast library of video and audio effects, filters, transitions, and overlays for a unique look and feel.
- Users can create custom animations and add dynamic text effects to their videos.
- BeeCut exports videos in different resolutions (720p, 1080p, 4K) and formats (MP4, AVI, MOV, etc).
- The software is compatible with Windows and Mac OS and supports various aspect ratios (16:9, 9:16, 1:1, etc.) for different platforms like TikTok, YouTube, and Instagram.
- BeeCut allows easy import of videos and images from various sources, including cameras, phones, and social media platforms.
Pricing: You can start with a free trial. The paid plan starts from $39.95 per month.
InShot is a video and photo editing app designed for mobile devices. It offers a range of features and tools for users to edit their videos and images.
- InShot is a mobile video editing app with various features for on-the-go video editing.
- You can trim, cut, split, merge, adjust video speed, and add music to videos.
- InShot provides filters, effects, and text options to enhance videos and add personal touches.
- It enables users to adjust video ratios for different platforms, including TikTok and YouTube.
- InShot supports HD video export in various resolutions, including 1080p and 4K.
- The app offers a user-friendly interface and simple navigation, suitable for users of all skill levels.
Pricing: The Pro version has three pricing options. It starts from $3.99 monthly.
Loomly is a comprehensive social media management tool that simplifies the process of creating, scheduling, and publishing content across all major social media platforms. With Loomly, you can collaborate with your team, streamline your approval process, and analyze the performance of your content all in one place. Whether you’re a small business owner or a large marketing team, Loomly has everything you need to succeed on social media.
- Choose from list and calendar views, or take control with a master calendar view to stay organized.
- Need ideas for your posts? Their post idea generator will suggest content based on trending topics, RSS feeds, date-related events, and social media best practices.
- Keep all your creative assets in one spot with a central, intuitive library where you can easily store, organize, and use your photos, videos, notes, links, and post templates.
- Collaborate with your team for a seamless review and approval workflow, complete with end-to-end posts and ad history.
Pricing: It starts at $26/month when paid annually.
ViaMaker is a mobile video editing app that allows users to create and edit videos on-the-go. It’s perfect for short videos for your Vlog with vintage filters, aesthetic effects, original music, and other advanced functions.
- The tool has easy-to-use features like cutting, reversing, and changing speeds.
- ViaMaker is available for iOS.
- It offers advanced filters and effects to create a personalized video.
- The tool has a massive music library to choose from.
- You can express yourself with trending stickers and custom TikTok fonts.
Pricing: ViaMaker has no paid plans.
Upfluence is an all-in-one influencer marketing platform that helps businesses identify, engage, and collaborate with influencers to create authentic, effective campaigns.
- Discover influencers across multiple social media platforms using advanced search filters.
- Analyze influencer performance metrics such as engagement rates, follower growth, and audience demographics.
- Manage and organize your influencer relationships in one central platform.
- Create and launch influencer marketing campaigns with ease.
- Monitor campaign progress and track ROI with real-time analytics and reporting.
- Collaborate with influencers using Upfluence’s built-in messaging and content creation tools.
- Leverage AI-powered technology to optimize your influencer selection and campaign performance.
- Access a global database of over 6 million influencers to find the perfect match for your brand.
- Receive expert guidance and support from Upfluence’s dedicated customer success team.
Pricing: They have three plans. You need to contact them for pricing.
Fanbytes is a social media agency that specializes in helping brands to reach young audiences through influencer marketing campaigns on platforms like TikTok and Snapchat. The company provides end-to-end campaign management, from strategy development and creative ideation to influencer selection and campaign execution.
- The app aims to engage with young audiences between the ages of 13 and 30 on several social media platforms, such as TikTok.
- It offers a comprehensive approach to identifying influencers for various brands, taking into account. the audience’s interests, location, age groups, and other factors.
- Additionally, it facilitates the creation of TikTok profiles.
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In conclusion, TikTok marketing tools can be incredibly powerful assets for brands looking to accelerate their growth on the platform. By leveraging these tools, you can create engaging content, reach new audiences, and analyze your performance data to refine your marketing strategy.
Here are some key takeaways to keep in mind:
- TikTok is an exciting platform with enormous potential for brand growth, but it can be challenging to navigate without the right tools.
- TikTok marketing tools can help you create high-quality content that resonates with your audience and drives engagement.
- Tools like analytics dashboards and performance tracking can help you understand your audience’s behavior and preferences, so you can optimize your strategy accordingly.
- When choosing one of the TikTok marketing tools, consider your specific needs and goals, and look for features like video editing, music, and effects that can help you create standout content.
So, if you’re willing to put in the time and effort to develop a strong TikTok marketing strategy, these tools can help you achieve great results and take your brand to new heights of success on the platform.
Tell us in the comments which TikTok marketing tools you will try first. Which of these features do you like the most? Let us know in the comments!