Since its seemingly overnight success in 2018, TikTok has continued to reign over the short-form video format on social media. As more marketers venture into video content in 2024 to appeal to this platform’s demographic, a TikTok scheduler becomes a critical tool in their social media strategy.
In today’s guide, we’ll discuss our ranking of the top TikTok schedulers to use in 2024 and offer expert tips for scheduling TikTok videos.
Let’s get started!
What is a TikTok Scheduler?
A TikTok scheduler is a tool that allows you to schedule TikTok videos in advance. When using a TikTok scheduler, you create and edit your video as usual, but instead of publishing it right away, you select a date in the future for when it goes live.
While this may not be very helpful for casual TikTok users, using a scheduler can help brands and businesses avoid common challenges that come with video marketing, such as limited time and a lack of proper understanding of tracking metrics.
TikTok schedulers can automate some of the processes involved in content creation and scheduling to significantly cut down on the time needed to make them. These also often come with advanced analytics and reporting tools to help you monitor content performance.
Do You Need a TikTok Scheduler?
Yes, you need a TikTok scheduler to maintain a strong social media presence, which is crucial for building brand visibility and fostering audience engagement.
If you manage multiple social media accounts or simply want to streamline your content workflow, a scheduler can help by automating repetitive tasks and presenting all important information on a single dashboard.
Using social media automation tools for scheduling and other tasks can also help free up your time, boost your efficiency, and improve engagement rates with your target audience.
Now, let’s move on to the best tools to use for scheduling your TikTok posts to maximize your results on the platform with minimal effort.
Top 11 TikTok Schedulers to Use in 2024
The TikTok algorithm rewards creators who consistently post quality content, but this can be difficult to do manually. With the right scheduling tool, you can simplify the content creation and scheduling aspects of your content strategy so you can focus on the more strategic aspects of your business.
To help you choose the best social media scheduling tool that’s particularly well-optimized for TikTok, we’ve compiled this list of the top TikTok schedulers for 2024.
Let’s start from the very top.
#1. Publer
Publer is the best TikTok scheduling tool in 2024. Trusted by over 310,000+ social media managers, marketing agencies, and global brands, this comprehensive social media management platform has all the features you need to create and schedule TikTok videos efficiently.
Our tool allows you to schedule up to 500 videos simultaneously and offers automatic scheduling, so you won’t have to set a date for each post manually. It also comes with a fantastic AI Assist feature to help you craft engaging captions and a built-in hashtag generator to help you find the best hashtags to use for your post.
Publer has a competitor analysis tool to help you stay ahead of the competition, and it supports over 12 social media sites, so you can easily cross-post content on other platforms and boost your video’s visibility and reach.
Lastly, this TikTok scheduler comes with an extensive analytics feature that tracks post engagement, audience metrics, and your best times to post on TikTok so you can adjust and refine your strategy as needed.
Publer has a free plan and two paid plans:
- Professional, which starts at $9.60/month
- Business, which starts at $16.80/month.
Main Features
- Multiple scheduling options
- Bulk scheduling
- Visual calendar view
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#2. TikTok Native Scheduler
If you’re new to TikTok scheduling, you can practice using the app’s native scheduler. TikTok launched its Video Scheduler feature in 2021, allowing users with a Creator or Business account to schedule their content up to 10 days in advance.
When creating videos, you have the option to publish them at a later date and to receive a notification once the post is live. You can also track your post’s performance using TikTok’s analytics feature.
This free TikTok scheduler offers straightforward scheduling capabilities, but this can be quite limited and inadequate, especially for bigger brands.
Main Features
- In-app editing
- Push notifications
- TikTok analytics
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#3. Sendible
Sendible is a versatile social media management platform that allows you to easily schedule TikTok posts on both Business and Personal accounts. As a TikTok scheduler, it comes with a variety of features, like post previews and detailed reporting, to help you optimize your content on the platform.
This tool also has a feature to enable interactions on your TikTok videos. This means that when your scheduled post goes live, users can comment, duet, and stitch your content, which is great for boosting engagement.
However, its mobile app interface could definitely be improved, as it can be clunky and confusing. While Sendible doesn’t have a free plan, it offers a 14-day free trial on its four paid plans and a 15% discount when you choose an annual billing subscription.
- Creator plan starts at $29/month
- Traction plan starts at $89/month
- White Label plan starts at $240/month
- White Label+ plan starts at $750/month
Main Features
- Social media analytics
- Data management
- Intuitive dashboard
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#4. Crowdfire
Crowdfire is a convenient TikTok scheduler you can use to create and schedule TikTok posts on one platform. It offers the usual analytics features of social media management apps but takes it one step further by allowing you to create custom reports that show more detailed metrics.
With Crowdfire, you can easily repurpose content from your blog or website and post it on TikTok or other social media sites. However, its lowest-tier plan doesn’t support bulk scheduling or competitor analysis.
Crowdfire offers a free plan and three paid subscriptions:
- Plus plans start at $9.99/month
- Premium plans start at $49.99/month
- VIP plans start at $99.99/month
Main Features
- Great analytics feature
- Scheduling suggestions
- Custom report builder
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#5. Loomly
Loomly is a scheduling tool that allows you to manage different content, such as social media posts and paid ads, in one dashboard. What makes this TikTok scheduler unique is that it suggests post ideas every week, so you never run out of inspiration for video content.
It also has great social media approval workflow automation features, which can be useful for marketing teams that need approval from a superior. That said, the lowest-tier plan only supports two users, so bigger teams may need to budget for its more expensive plans.
Loomly doesn’t have a free plan, but it offers a 15-day free trial for its four paid plans and a 25% discount on annual billing:
- Base plans start at $42/month
- Standard plans start at $80/month
- Advanced plans start at $175/month
- Premium plans start at $369/month
Main Features
- Integrated dashboard
- Post idea suggestions
- Intuitive interface
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#6. SocialBee
SocialBee is an AI-powered social media automation tool that streamlines content posting and scheduling on TikTok. It’s one of the few TikTok schedulers with a browser extension that allows you to automatically share and schedule content from different web pages.
Meanwhile, its Unsplash and GIPHY integrations can make it easier for you to find engaging visuals and trending GIFs to use in your TikTok videos. Aside from TikTok, this tool also supports a variety of other social media platforms, such as Facebook and Instagram.
Unlike Publer, however, SocialBee doesn’t have a lot of collaboration features, as two of its standard plans only support one user per workspace.
You can try SocialBee’s paid plans for free with a 14-day trial and enjoy a 16% discount when you select annual billing:
- Bootstrap plan starts at $29/month
- Accelerate plan starts at $49/month
- Pro plan starts at $99/month
Main Features
- Automatic scheduling
- Content organization
- Recycling feature
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#7. Buffer
Buffer is a versatile social media management platform that can help you manage multiple social media accounts with ease. It doesn’t offer a lot of platform-specific features for a TikTok scheduler, but it comes with great scheduling options.
It also has a user-friendly dashboard and a comprehensive analytics feature that can help you build a consistent posting schedule on TikTok.
Despite its great features, Buffer’s per-channel pricing can make it quite expensive, especially for businesses that have multiple accounts or handle different social media profiles.
Buffer has a free plan and three paid plans:
- Essentials plans start at $6/month for one social media channel.
- Team plans start at $12/month for one social media channel.
- Agency plans start at $120/month for ten social media channels.
Main Features
- Multiplatform support
- Collaborative features
- Easy content management
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#8. Hootsuite
Hootsuite is a solid social media scheduling tool that boasts an array of features. It allows you to connect your different social profiles on the platform and comes with a central planner that makes it easier for you to stay organized and keep track of content across social media sites.
As a TikTok scheduler, Hootsuite comes with a variety of analytics tools that can help you track your audience demographics and your content’s performance and engagement. That said, its lowest tier plan can be quite expensive and doesn’t come with its own content library or a full set of scheduling features.
Hootsuite offers a 30-day free trial for its paid plans:
- Professional plans start at $99/month
- Team plans start at $249/month
They also have an Enterprise plan that can be tailored to your team’s needs.
Main Features
- Easy social media management
- Automatic scheduling
- Varied content creation tools
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#9. Sprout Social
Sprout Social is a popular scheduling tool that comes with a variety of content creation and scheduling features. This TikTok scheduler also monitors your audience’s activity on the platform to help you determine peak hours and trending topics.
This platform also has a great visual calendar that allows you to see all scheduled content with one click and a media library where you can easily access all your assets and media. Its lowest-tier plan only comes with five social profiles, which can be quite expensive given its premium price.
Sprout Social doesn’t have a free plan, but it offers a 30-day trial on its paid plans:
- Standard plans start at $249/month
- Professional plans start at $399/month
- Advanced plans start at $499/month
They also offer an Enterprise plan that can be customized to meet your requirements.
Main Features
- Unified social inbox
- Advanced analytics
- Campaign tracking
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#10. Brandwatch
Brandwatch is a complete social media scheduling tool that can help you manage your posting schedule on TikTok and other social media platforms. It features a comprehensive calendar that makes it easier to plan and schedule all your content for different sites.
With this TikTok scheduler, you can easily collaborate with your team and have content reviewed and approved by superiors before being published to maintain the quality and branding of your videos.
Compared to Publer, Brandwatch is quite difficult to use, especially for beginners. And because its pricing and features aren’t readily available on their website, it can be difficult to gauge its value for money.
Brandwatch offers three paid plans:
- Consumer Intelligence plan
- Social Media Management plan
- Influencer Marketing plan
Main Features
- Visual calendar
- TikTok insights
- Brand monitoring
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#11. Later
With its straightforward design and great free plan, Later is a popular social media management app for beginners. While the platform’s features make it better suited for Instagram, it also has a variety of tools that make it a great TikTok scheduler.
It allows you to create a custom link for your TikTok bio and has detailed TikTok analytics that you can use to improve your strategy on the platform. Unfortunately, the data history on its lowest-tier plan only covers up to three months’ worth of data, which can make it impossible to accurately track long-term performance.
Later offers a 14-day free trial for all its paid plans.
- Starter plans start at $25/month
- Growth plans start at $45/month
- Advanced plans start at $80/month
- Agency plans start at $200/month
Main Features
- Visual content calendar
- User–friendly interface
- Great collaboration features
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What Features Should You Look for in a TikTok Scheduler?
Some key features to look for in a TikTok scheduler app include seamless integration, comprehensive analytics, and intuitive functions.
Let’s discuss these further below.
- Seamless social media integration. Your TikTok scheduler should be able to support other social media platforms. By connecting all your profiles in one centralized app, you’ll be able to streamline workflow and maintain consistent branding across all your content.
- Intuitive features. Opt for a scheduling tool that’s easy to use and has a more straightforward design. Having an intuitive interface and user-friendly features, especially in a TikTok scheduler mobile app, allows you to navigate the platform effortlessly so that you can finish tasks more efficiently.
- Comprehensive analytics. Choose a TikTok scheduler that has robust analytics capabilities and can track your profile’s performance metrics. These provide insight into your post’s engagement and views, and you can use that data to improve your social media strategy.
- AI capabilities. When selecting a TikTok scheduler, consider the AI capabilities that the platform offers. Does it have features to help with content creation? Can you use it to generate videos from scratch? These tools can simplify content creation and make it easier for you to post consistently.
How to Schedule TikTok Posts with Publer
One of the benefits of using Publer as your TikTok scheduler is its simple scheduling process.
Here’s a short guide on how you can schedule TikTok posts with our tool in three easy steps:
#1. Create a Publer Account
The first step is to create an account on Publer using an email address or an existing social media profile.
After signing up, you can create a workspace on the platform where you can connect TikTok and your other social media accounts.
#2. Compose Your TikTok Post
Once your TikTok account is fully integrated, you can compose your TikTok post. Navigate to the Create tab and select your TikTok account from the account options. If you also select other accounts, your TikTok video will automatically be shared on these platforms upon publishing.
Upload your pre-recorded video or use Publer’s VistaCreate integration to design your video using AI.
Once the video has loaded, you’ll see a preview of your TikTok post on the right side.
Then, you can use our platform’s features to create an engaging caption and find some relevant hashtags. Lastly, you can set the audience restrictions for your post and enable push notifications.
#3. Schedule Your TikTok Post
Preview your TikTok to ensure that there are no typos and that the video and audio are in sync, then set the schedule for your post. Publer offers two scheduling options for TikTok videos: Manual and Autoschedule.
If you want to learn how to schedule TikToks like a pro, check out our full guide on scheduling TikTok posts.
4 Best Strategies For Scheduling Posts on TikTok
Using TikTok schedulers is key to maximizing your engagement and reach on the platform. But to use these tools effectively, it’s important to be strategic about what and how you post.
Here are some handy tips to help you get started:
#1. Optimizing posting times based on audience activity
As with all social media platforms, when you post on TikTok matters. Since the algorithm considers recency in its content ranking, the more aligned your posting schedule is with your audience’s peak hours, the better your chances of getting more views.
With a TikTok scheduler, it’s easy to post your videos when your audience is most active. There is no need to stay up late at night or wake up early in the morning just to reach your target audience.
#2. Using analytics for content strategy refinement
Most TikTok schedulers come with an analytics feature that monitors your profile and your post metrics.
This can help you learn more about your audience, such as:
- What is your main demographic
- What type of content is most effective
- When their active hours are
You can experiment with different post ideas and posting times to find out what works and what doesn’t and use this information to refine your content strategy.
#3. Maintaining a consistent brand aesthetic
From the visuals to your music choices, it’s important to maintain consistency in the elements that represent your brand. Fortunately, by using a TikTok scheduler, you can maintain cohesion across all your videos and review and re-edit posts as necessary. This consistency is important to develop brand recognition and attract new followers.
#4. Incorporating trends into content
One of the benefits of using a TikTok scheduler is that you can plan content more effectively. Rather than having to create videos on the fly just to ensure that you have content to post, you can craft each video more carefully.
Consider researching what topics, music, or video elements are trending on TikTok and finding ways to incorporate these into your videos. By doing so, you can appeal to casual scrollers while still maintaining relevance to your target audience.
Conclusion
By knowing what the best TikTok schedulers for the year are, brands and businesses can take the first step towards boosting their presence on the fickle social media platform.
Aside from native scheduling features, other factors like extensive analytics reports and AI capabilities are essential in a TikTok scheduling tool, as these can help optimize the content you post on the app, ensuring better performance.
TikTok Scheduler FAQ
#1. Does TikTok have a built-in scheduler?
Yes, TikTok introduced its built-in scheduler in 2021. Their native scheduler allows you to schedule TikTok videos on the platform up to 10 days in advance.
#2. What is the best time to post on TikTok?
The best times to post on TikTok are between 6 a.m. and 10 a.m. and 7 p.m. and 11 p.m. during the weekdays. However, this data should only be treated as a reference and not an absolute guide, as different factors, like time zones, audience demographics, and peak hours, can affect your best times to post.
#3. Can I manage multiple TikTok accounts with these tools?
Yes, you can manage multiple TikTok accounts with a TikTok scheduler like Publer. Our comprehensive tool is equipped with various features, like collaborative workspaces and intuitive dashboards, to help you handle multiple social profiles with ease.
#4. How can I measure the effectiveness of my scheduled posts?
To measure the effectiveness of your scheduled posts, you can look at their impressions, engagement, and reach. All these metrics can be found on TikTok analytics or in the analytics tab of your chosen TikTok scheduler.
Ervin Kalemi
