Social Media Automation Made Easy: The Top Tools of 2023

What Is Social Media Automation?

As a hardworking social media marketer, you’ve probably tried juggling all tasks to beat the clock and hit your targets. But often, your efforts don’t seem to pay off. From making sure you publish fresh content to staying active on your pages, managing your social media accounts can be overwhelming — not to mention the pressure of growing your business.

Social media automation is a method of optimizing social media activities through the use of software. Automation software can take care of tasks like post-scheduling, customer service, and accessing data and reports so that you can focus on more important things.

Social media automation allows you to: 

• Manage your time in creating and scheduling social media posts
• Handle customer service response time efficiently
• Access data collection and analytics reports for better decision-making
• Get higher engagement and brand awareness

Social Media Automation Do’s and Don’ts 

Not everything on your social media accounts can or should be automated. The key is to choose the right tools that won’t make you look robotic or spammy to subscribers and the social media admins..

Here are some social media automation dos and don’ts to guide you:

Doing Social Media Automation the Right Way

• Managing multiple social media accounts can be overwhelming, especially when you need to schedule your content. The best time to post on Facebook can be different for other platforms like Instagram or Twitter, and that’s where automation comes in! By using social media automation to schedule your posts, you can block off more time to create quality content.

• Why go crazy with numbers when you can automate your marketing measurement and attribution to get concrete analysis and data from real-time reports? Trust us; it’s best if you go with the latter.

• You can use customer interaction AI to help your customers and ensure they have an incredible buyer journey. Doing so will allow you to provide targeted product recommendations that could lead to conversions.

• Social media automation is all about making sure you’re monitoring your brand and your competition closely. By understanding the conversations around your brand, you can ensure your social media strategy is moving you in the right direction.

• You can get the most out of your social media ads by automating ad testing, tracking, spending, and placement. This will free up more time for you to create fantastic content.

What to Avoid in Social Media Automation

• Spammy content. Only use bots when it benefits your audience more than your own. Never use bots to auto-like or auto-respond to social posts, especially if you’re an aspiring influencer. You don’t want to have to defend yourself to the rulers of social media about why you don’t deserve to be banned.

• If you want to engage with your audience and not just post the same content across multiple platforms, then make sure you’re customizing your content for each platform. This means understanding the requirements for each platform and then changing your content just enough so that it’s appropriate for that platform.

• Don’t be afraid to get creative with your ad placements! Automating your ads all the time can be costly and ineffective. Use what data and insights you have to be strategic about where you place your ads. Hitting a bull’s eye on your KPIs is possible if you’re strategic about your ad placements.

Top 9 Social Media Automation Tools to Save Time and Boost Productivity

Social media automation tools can help you save time on tedious tasks and produce more content that can boost your brand’s social media presence. But which tools will be most effective for your business? Here are some of the best social media automation tools that can fit your business needs:

Publer

Ideal for: All things social media automation and reporting. The best choice for teams looking to streamline their social media marketing efforts.

Publer is your social media automation Superhero. 

Publer is a social media management platform that helps businesses and individuals to manage their social media accounts more effectively. Publer provides users with a range of features, such as scheduling posts, analytics and reports, and team management. The platform is easy to use and can be accessed through a web browser or mobile app. This makes it an ideal solution for businesses that want to manage all their social media accounts in one place, even if they are on the go. 

Check out all these awesome features!

• Calendar View: View, create, and organize all upcoming social media posts. 
• Browser Extension: Create new social media posts from any website.
• Twitter Theads: Fit all your thoughts in one 15-tweet-long thread.
• Link in Bio: Draw attention with one unique link on your Instagram Bio.
• Workspaces: Collaborate, define roles, and manage approval workflows.
• Bulk Scheduling: Schedule up to 500 posts with the CSV file or other bulk options.
• Analytics: Collect social media analytics and export PDF reports.
• Media Integration: Save time and recycle any top-performing content.

You can trust Publer to help you create beautiful social media visuals that will engage your audience and drive results. 

Get Started with Publer for Free Today! Or Request a Demo and let our team find features that fit your goals. 

Brandwatch (Formerly Falcon.io)

Ideal for: Social listening tools to filter and automate keywords and trends

Brandwatch gives you insights into what consumers are saying about your brand. You can track social media conversations and get data from 100 million websites.

Brandwatch is the perfect platform for gaining valuable insights into your brand. With its combined data featuring excellent social listening tools, you can track keywords and phrases associated with your brand. Brandwatch also has automation features such as scheduling posts, standard response templates, and ad moderation.

Key Features: 

• Social Listening Tools
• Consumer Intelligence
• Content Calendar and Post Pool
• Engage feature to moderate comments
• Multiple Account Access 

Loomly

Ideal for: Optimizing branded content through automation

Loomly is a social media management platform that helps you automate your content, get organized, and post to Facebook, Instagram, TikTok, Twitter, Pinterest, and LinkedIn like a pro! With Loomly, you can optimize your content using practical tips for posting, automation, moderating comments, and getting your message on the social media channel that best fits your brand.

The platform also makes coordinating and approving content easy by allowing you to create multiple calendars and search for insights. You can also use the team calendar to collaborate with others.

Key Features: 

• Main dashboard to manage social media calendars 
• Provide data to optimize branded content with SEO 
• Automated Posting
• Key Metrics

Sendible

Ideal for: Social media monitoring automation tools 

Sendible’s extensive automation for social media messages and queries is perfect for proactively assigning team members who will respond at optimal times for effective lead conversion. It’s an excellent tool for following up on leads and helps delegate tasks more efficiently among the team so that you can manage your accounts more effectively.

With Sendible, you can track brand mentions and conversations across all your social media accounts so you can respond accordingly. You can save time by analyzing feedback to identify which needs immediate attention. This way, you can properly address complaints and comments promptly.

Key Features: 

• Analytics
• Automated Publishing
• Content Management
• Keyword Filtering
• Multi-Account Management

Agorapulse

Ideal for: Managing social media using automated tools

Agorapulse is a social media powerhouse that allows you to automate your social media management activities. This tool already knows the best times to schedule your posts, so your content is always fresh, and you can easily publish them on your preferred platform.

Agorapulse’s social inbox feature lets you easily filter and prioritize messages based on labels, content, item type, and more. It also has an automated inbox assistant that can help you with activities like assigning, hiding, labeling, and deleting messages.

Key Features: 

• Analytics
• Automated Posting
• Leads Management
• Content Management
• Conversion Monitoring and Tracking

Iconosquare

Ideal for: Deep-diving in AI-driven analytics

Iconosquare is a tool for marketers and freelancers who want to track social media listening while managing scheduled posts. With data and analytics, you can get deeper insights into the campaigns to set up across different platforms.

If your brand is heavy on data, this platform is perfect for you. You’ll see exactly how your content performs with comprehensive tracking for follower engagement, impressions, subscriber growth, and more. Plus, with community and content analytics, you can get insights into how your audience engages with your content and what areas you can improve. And if you want to stay up-to-date on social media best practices, Iconosquare’s Industry Benchmark feature has you covered.

Key Features: 

• Social media platform integration 
• Automated Posting
• AI-based Analytics
• Comprehensive and User-Friendly Reports
• Competitor Analysis

PromoRepublic

Ideal for: Creating automated social media posts and graphics

PromoRepublic is all about making your design life more manageable. With over 100,000 templates in their library, you can automate your designs and get back to what you love. Plus, their AI-driven scheduling tool and key metrics keep you on track and help you measure your success.

You can use PromoRepublic’s calendar feature to choose from past and planned posts and set how often you want to post them — daily, weekly, or monthly. The platform also offers recommended templates for different types of content, like articles, contests, ads, or even holiday-themed content, to make creating posts easier. Plus, you can use the calendar to organize your team’s approval process for a seamless workflow.

Key Features: 

• Graphics Editor
• Social Media Templates
• Automated Posting
• Content Discovery or Suggestions
• Collaboration Features 
• Access to Data and Reports

NapoleonCat

Ideal for: Moderating social media comments 

NapoleonCat is an affordable social media tool to automate social customer service, team collaboration, ad monitoring, social sales, scheduling and publishing posts, and analytics and data. With automated replies for FAQs and common queries, you’ll be able to focus on your paid and organic content without worry.

What’s great about NapoleonCat is that it allows you to filter out spam or rude comments and hide them forever. This saves you time and energy that would otherwise be spent moderating comments. You can also avoid the tedious task of scheduling your posts during optimal times. You can even enable the automated delivery of reports to your target audience to highlight your results in real-time.

Key Features: 

• Automated Posting
• Automated Report Delivery
• Analytics and Data 
• Content Calendar
• Facebook Ads Monitoring and Moderation
• Competitor Tracking

Hootsuite

Ideal for: General automation of social media marketing efforts

Hootsuite offers automation features for publishing, monitoring engagement, tracking analytics, and promoting content. You can also schedule your posts while recommending the best times. You can craft replies to common queries, and the platform automatically tracks the best-saved response that you can select for each inquiry.

Hootsuite also has a chatbot feature to create more meaningful interactions with your customers and assist with their buyer’s journey.

Key Features: 

• Analytics
• Automatic Posting of Content 
• Management of Lead Contacts
• Management of Content
• Monitoring Conversions

Key Takeaways 

Using social media automation can provide numerous benefits to your brand Automation tools can help you post content at the right times, track conversations, and respond to your community. This can free up your time to create amazing content for your brand.

Social media automation tools can offer the best perks for your business: 

• Increase engagement with active customer interaction
• Access real-time reports and analyze data more effectively
• Manage time efficiently
• Streamline social media efforts 
• Increase value for your business

To learn more about social media automation and experience the difference social media automation tools can make to your workflow, try Publer for free today!