As a hardworking social media marketer, you’ve probably tried juggling all tasks to beat the clock and hit your targets. But often, your efforts don’t seem to pay off. From making sure you publish fresh content to staying active on your pages, managing your social media accounts can be overwhelming — not to mention the pressure of growing your business.
Social media automation is a method of optimizing social media activities through the use of software. Automation software can take care of tasks like post-scheduling, customer service, and accessing data and reports so that you can focus on more important things.
Social media automation allows you to:
Not everything on your social media accounts can or should be automated. The key is to choose the right tools that won’t make you look robotic or spammy to subscribers and the social media admins..
Here are some social media automation dos and don’ts to guide you:
Social media automation tools can help you save time on tedious tasks and produce more content that can boost your brand’s social media presence. But which tools will be most effective for your business? Here are some of the best social media automation tools that can fit your business needs:
Ideal for: All things social media automation and reporting. The best choice for teams looking to streamline their social media marketing efforts.
Publer is your social media automation Superhero.
Publer is a social media management platform that helps businesses and individuals to manage their social media accounts more effectively. Publer provides users with a range of features, such as scheduling posts, analytics and reports, and team management. The platform is easy to use and can be accessed through a web browser or mobile app. This makes it an ideal solution for businesses that want to manage all their social media accounts in one place, even if they are on the go.
Check out all these awesome features!
You can trust Publer to help you create beautiful social media visuals that will engage your audience and drive results.
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Ideal for: Social listening tools to filter and automate keywords and trends
Brandwatch gives you insights into what consumers are saying about your brand. You can track social media conversations and get data from 100 million websites.
Brandwatch is the perfect platform for gaining valuable insights into your brand. With its combined data featuring excellent social listening tools, you can track keywords and phrases associated with your brand. Brandwatch also has automation features such as scheduling posts, standard response templates, and ad moderation.
Ideal for: Optimizing branded content through automation
Loomly is a social media management platform that helps you automate your content, get organized, and post to Facebook, Instagram, TikTok, Twitter, Pinterest, and LinkedIn like a pro! With Loomly, you can optimize your content using practical tips for posting, automation, moderating comments, and getting your message on the social media channel that best fits your brand.
The platform also makes coordinating and approving content easy by allowing you to create multiple calendars and search for insights. You can also use the team calendar to collaborate with others.
Ideal for: Social media monitoring automation tools
Sendible’s extensive automation for social media messages and queries is perfect for proactively assigning team members who will respond at optimal times for effective lead conversion. It’s an excellent tool for following up on leads and helps delegate tasks more efficiently among the team so that you can manage your accounts more effectively.
With Sendible, you can track brand mentions and conversations across all your social media accounts so you can respond accordingly. You can save time by analyzing feedback to identify which needs immediate attention. This way, you can properly address complaints and comments promptly.
Ideal for: Managing social media using automated tools
Agorapulse is a social media powerhouse that allows you to automate your social media management activities. This tool already knows the best times to schedule your posts, so your content is always fresh, and you can easily publish them on your preferred platform.
Agorapulse’s social inbox feature lets you easily filter and prioritize messages based on labels, content, item type, and more. It also has an automated inbox assistant that can help you with activities like assigning, hiding, labeling, and deleting messages.
Ideal for: Deep-diving in AI-driven analytics
Iconosquare is a tool for marketers and freelancers who want to track social media listening while managing scheduled posts. With data and analytics, you can get deeper insights into the campaigns to set up across different platforms.
If your brand is heavy on data, this platform is perfect for you. You’ll see exactly how your content performs with comprehensive tracking for follower engagement, impressions, subscriber growth, and more. Plus, with community and content analytics, you can get insights into how your audience engages with your content and what areas you can improve. And if you want to stay up-to-date on social media best practices, Iconosquare’s Industry Benchmark feature has you covered.
Ideal for: Creating automated social media posts and graphics
PromoRepublic is all about making your design life more manageable. With over 100,000 templates in their library, you can automate your designs and get back to what you love. Plus, their AI-driven scheduling tool and key metrics keep you on track and help you measure your success.
You can use PromoRepublic’s calendar feature to choose from past and planned posts and set how often you want to post them — daily, weekly, or monthly. The platform also offers recommended templates for different types of content, like articles, contests, ads, or even holiday-themed content, to make creating posts easier. Plus, you can use the calendar to organize your team’s approval process for a seamless workflow.
Ideal for: Moderating social media comments
NapoleonCat is an affordable social media tool to automate social customer service, team collaboration, ad monitoring, social sales, scheduling and publishing posts, and analytics and data. With automated replies for FAQs and common queries, you’ll be able to focus on your paid and organic content without worry.
What’s great about NapoleonCat is that it allows you to filter out spam or rude comments and hide them forever. This saves you time and energy that would otherwise be spent moderating comments. You can also avoid the tedious task of scheduling your posts during optimal times. You can even enable the automated delivery of reports to your target audience to highlight your results in real-time.
Ideal for: General automation of social media marketing efforts
Hootsuite offers automation features for publishing, monitoring engagement, tracking analytics, and promoting content. You can also schedule your posts while recommending the best times. You can craft replies to common queries, and the platform automatically tracks the best-saved response that you can select for each inquiry.
Hootsuite also has a chatbot feature to create more meaningful interactions with your customers and assist with their buyer’s journey.
Using social media automation can provide numerous benefits to your brand Automation tools can help you post content at the right times, track conversations, and respond to your community. This can free up your time to create amazing content for your brand.
Social media automation tools can offer the best perks for your business:
To learn more about social media automation and experience the difference social media automation tools can make to your workflow, try Publer for free today!
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