Choosing the ideal social media management tool is a challenging decision. In this blog post, we’ll explore the differences between Metricool and Publer, two widely used platforms, to assist you in making a well-informed choice for your brand.
Here’s what the comparison between Metricool vs. Publer includes:
- Features
- Integrations
- Pricing and Plans
- Ease of use
- Quality of support
- Value for money
- Platform availability
- Reviews
Let’s get started!
What is Metricool?
Metricool is a marketing tool that allows you to manage your social media accounts and measure your performance on platforms like Facebook, Instagram, X/Twitter, TikTok, LinkedIn, Pinterest, Twitch, Google My Business and YouTube.
- Pricing: Free plan available. The Starter plan starts at $22/month for 5 social accounts.
- Ease of use: 4.5/5
- Features: 4.3/5
- Value for money: 4.3/5
- Quality of support: 4.1/5
- Platform availability: Desktop and mobile (iOS & Android)
- Reviews: 4.5/5 on Capterra.
Some of the main features include:
- Content Scheduling: This feature allows you to schedule your social media posts across different platforms easily.
- Analytics: Metricool provides in-depth analytics for various social media platforms, allowing you to track key metrics such as engagement, reach, impressions, and follower growth.
- Approval system: Optimizes approval workflows with clients.
- Reply to social media comments: This helps you engage with your audience better, build community trust and contribute to a positive brand image.
- AI Assistant: You can generate ideas and repurpose your existing content.
Why Look for a Metricool Alternative?
Even though Metricool is a decent social media tool, there are better tools out there that offer more features and integrations crucial for social media management.
Lack of key Platform Integrations
Unlike Publer, Metricool doesn’t integrate with Mastodon, Facebook Profiles, Threads app, WordPress or Telegram.
1. No Mastodon integration
Mastodon is a rapidly expanding social network similar to Twitter. It prioritizes user privacy and moderation, creating a safer online space for you to connect and share without the drawbacks of larger social media sites.
This is why being active on Mastodon with Publer is crucial. It saves time, keeps your online presence consistent, and helps engage your audience effectively, ultimately boosting your social media marketing efforts and business growth.
2. No Threads app support
Threads app has had a great impact on the social media world. With the promising growth of its market expansions, you can now efficiently schedule and organize your posts through Publer.
3. No Facebook Profiles support
Scheduling Facebook posts can help you save time, ensure your content is published when your audience is most engaged, and help you post consistently when you’re managing multiple social media profiles at the same time.
Manage your Mastodon, Facebook Profiles and Threads accounts on Publer today!
4. Other integrations
Metricool, unlike Publer, doesn’t integrate with VistaCreate, a widely used platform for designing and creating posts.
Another important integration that Publer offers are Twitter long posts. Publer’s semi-automated approach makes it easy for you to schedule and post long tweets with the character limit of 25,000.
Schedule your long Twitter posts through Publer today!
Find More Features
Metricool doesn’t have a Media Library, a vital feature for organizing photos, Gifs and videos, simplifying content searches, and facilitating teamwork on projects.
Moreover, Metricool doesn’t offer the option to choose trending audios for reels. Due to API limitations it’s not possible to choose the trending audios for reels on Facebook and Instagram, however Publer has come up with a workaround that makes it possible for you to do so, through our platform.
Other features not supported by Metricool are Shortcodes or Spintax variations, which would be useful for creating a variety of content quickly, especially for evergreen content.
Get to Know Publer
If you’re looking for social media software that combines ease of use with affordable pricing, Publer is an excellent choice worth considering!
Publer is a social media tool that allows you to collaborate, schedule & analyze your posts for Facebook, Instagram, X/Twitter, TikTok, LinkedIn, Pinterest, Google My Business, YouTube, WordPress, Telegram, Mastodon & Threads app (soon Reddit and Tumblr).
- Pricing: Free plan available. The professional plan starts at $12/month for 3 social accounts.
- Ease of use: 4.8/5
- Features: 4.6/5
- Value for money: 4.7/5
- Quality of support: 4.8/5
- Platform availability: Desktop and mobile (iOS & Android)
- Reviews: 4.8/5 on Capterra.
Here is a review on G2 about Publer:
Join the 290K+ freelancers, entrepreneurs, and marketing agencies growing their online brand via Publer.
Metricool Vs. Publer
Publer is the obvious Metricool alternative thanks to its affordable pricing, better reviews, advanced scheduling and publishing features and integrations. These functionalities are available at a more budget-friendly rate compared to other comparable tools, making Publer an appealing choice for a diverse range of users.
Below we will show you an overview comparison about the integrations, pricing, scheduling abilities and social account managing features for each tool.
| Metricool | Publer | |
| Social Media Team Collaboration | ✓ | ✓ |
| Manage comments of Published posts | ✓ | ✓ |
| ✓ (not supported on the Free plan) | ✓ (supported on all plans) | |
| Facebook Profile support | ✕ | ✓ |
| Threads App | ✕ | ✓ |
| Mastodon | ✕ | ✓ |
| Twitch | ✓ | ✕ |
| Analytics and Best Times to post | ✓ | ✓ |
| Competitor Analysis | ✓ (Facebook, Instagram, X, Twitch) | ✕ (available soon) |
| Dark mode | ✕ | ✓ |
| PDF support (LinkedIn) | ✓ (only on the paid plans) | ✓ (all plans) |
| Signature (Brand Info) | ✕ | ✓ |
| Visual Post Support (Image, Video, GIF) | ✓ | ✓ |
| Canva integration | ✓ | ✓ |
| VistaCreate integration | ✕ | ✓ |
| Transferring social accounts to other workspaces | ✕ | ✓ |
| Evergreen Content (Recycle/Recurring) | ✓ | ✓ |
| First comment scheduling | ✓ (only 1 follow up comment) | ✓ (2 follow up comments) |
| Customize Post for Each Platform | ✓ | ✓ |
| Social media Calendar | ✓ | ✓ |
| Twitter Thread Scheduling | ✓ | ✓ |
| Content recommandation | ✕ | ✓ |
| Media Library | ✕ | ✓ (unlimited storage) |
| Link In Bio | ✓ | ✓ |
| UTM Parameters | ✓ | ✓ |
| AI Assistant | ✓ (up to 50 prompts per month on the high tier plans) | ✓ (unlimited prompts) |
| URL Shortener | ✓ | ✓ |
| Internal notes | ✓ | ✓ |
| Watermark on Photos and Videos | ✓ | ✓ |
| Shortcodes | ✕ | ✓ |
| Bulk Scheduling | ✓ | ✓ |
| Holidays Calendar feature | ✓ | ✓ |
| The ability to choose Trending Audios for Reels | ✕ | ✓ |
| Spintax support | ✕ | ✓ |
| Twitter long posts | ✕ | ✓ |
| Auto publishing from RSS | ✓ | ✓ |
| Connection to Looker Studio | ✓ | ✕ |
| Platform availability | Desktop and mobile (iOS & Android) | Desktop and mobile (iOS & Android) |
| Support | Help Center documentations, Email, Chat, Social Media | Help Center documentations, Email, Chat, Social Media |
Price comparison
Publer’s paid plans are priced similarly but they offer you more flexibility, multiple features and functionalities when compared to Metricool’s limited functionality pricing plans.
Starting at $22 per month for 5 social accounts (up to 10 brands), the Starter plan on Metricool is worth considering, but it’s essential to recognize that this cost doesn’t cover any flexibility to add more brands or the ability to add extra members. This might not be the most feature-friendly option for individuals like freelancers or influencers, who typically operate with more team members.
Publer’s paid plans start at $12 per month for 3 social accounts and you can increase the number of the social accounts at anytime, so that would be $20 per month for 5 social accounts. You get the ability to add extra members for $2 each, therefore having a post approval system.
Additionally, Publer’s plans are customizable, meaning you only pay for the specific number of accounts you need and use. This ensures that you get the most value for your money without unnecessary expenses.
Why switch to Publer?
Metricool is a widely used social media management tool, but it does have some drawbacks. Enter Publer—an excellent alternative that stands out for various reasons.
For a similar but cheaper price, Publer offers many features and integrations that Metricool doesn’t. First, the app supports a broader range of social networks, including WordPress, Telegram, Mastodon, Facebook Profiles and Threads app.
Metricool also lacks key features such as VistaCreate, Google drive, Dropbox, OneDrive integration, Spintax variations, Shortcodes, Twitter long posts, Dark mode, Content recommendations etc. Publer on the other hand provides all these features including unlimited Media Library storage on both Professional and Business plans, which Metricool doesn’t support.
The Metricool Free plan excludes LinkedIn support. In contrast, Publer provides a forever free plan for users to test at their own pace with unlimited scheduling and has LinkedIn integration. Furthermore, Metricool does not have a free trial period for the paid plans, only a Free plan with limited features. Publer, besides the free plan, offers a free trial of 7 days for the Professional plan and a 14 days for the Business one.
Another key point is that Metricool doesn’t offer team member access or a post approval system on the lower tier plans, only the Advanced and Enterprise plans. In contrast, Publer allows you to seamlessly collaborate with your team by adding as many members as needed on both Professional and Business plans.
Publer lets you schedule and post unlimited content on all plans, while Metricool limits scheduled content to 2000 pieces per month on the Starter plan and 5000 posts on the Advanced plan.
Lastly, Metricool might offer an AI integration, however it has a limited usage of prompts. The highest plan offers up to 50 uses/per Brand/per month, while Publer provides unlimited prompts.
For more information, do not miss this guide for tips on how to manage your social media platforms with Publer.
Start your Publer Free plan now and upgrade at anytime to grow your business!
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