Tumblr Marketing: Is It Worth Investing In?

March 03, 2023
tumblr marketing

With over 327 million users, Tumblr is one of the most popular blogging and social media platforms that allows users to create and share multimedia content. Tumblr is a great platform to connect with people and share ideas, but it can also be used as an effective marketing tool.

Investing in Tumblr marketing can help businesses reach a broad audience and establish an online presence. This article will look at the benefits of Tumblr marketing, how to get started, and what strategies to use to maximize your campaign’s success. By the end, you will have a better understanding of whether investing in Tumblr marketing is worth it for your business.

Is Tumblr Worthy Of Marketing Effort?

When it comes to investing in digital marketing, a lot of businesses may question whether or not Tumblr is a worthy platform. After all, there are many other social media platforms out there, so why should a business invest in Tumblr?

The answer is simple: Tumblr is a compelling platform that can be used to reach a key demographic. 70% of its users are aged between 18 and 34, making it an ideal platform for businesses targeting young adults.

If you’re not targeting this demographic, investing in Tumblr marketing may not be worthwhile for your business. Additionally, Tumblr is rated number one for social sentiment towards brands, so it is important to ensure that your content aligns with the values of Tumblr users. Investing in Tumblr marketing can benefit your business if your content resonates with Tumblr users.

What Can You Post On Tumblr?

The following is a list of types of content that you can post on Tumblr:

  • Blog/text posts –  This type of post is a great way to share stories, thoughts, tips, and advice with your followers.
  • Images – Visual content is a great way to engage your followers. You can post images of products, infographics, etc.
  • Videos –  Posting behind-the-scenes footage, tutorials, or product demonstrations can be a great way to get people interested in your business.
  • Quotes –  Quotes are an easy way to connect with people and share your thoughts.
  • Links –  Posting external links to websites, articles, or other content can help you stay connected with the online community.
  • Audio –   Audio files such as music, podcasts, interviews, and sound effects can help add an exciting layer to your content.
  • Chat posts –  They are a great way to start conversations with your followers.

Getting The Most From Tumblr Marketing

Here are some tips to help you get the most out of Tumblr marketing:

Is Tumblr Right For Your Business

tumblr marketing for business

The first step to determining whether investing in Tumblr marketing is the right move for your business is assessing whether it will be a beneficial platform for you. As mentioned above, Tumblr has a large user base of young adults aged 18-34. If your target demographic falls within this age range, investing in Tumblr marketing could benefit your business. If not, consider other social media platforms like Facebook.

Research if your audience is active on Tumblr. Check out the stats on how many followers and engagements a business similar to yours has received. This will give you a better idea of whether or not investing in Tumblr marketing is worth it for your business.

Optimize Your Profile and Account

Optimizing your profile and account is an important part of your social media marketing strategy. This includes filling out all relevant information about your business, such as your website and contact details. You should also include a brief description of what you do, as well as any keywords that are related to your business. This will help potential customers find your account easily.

You should also make sure that your profile picture and username are representatives of your brand. A visually appealing profile picture can attract people to your account. Additionally, your username should be easy to remember so potential customers can easily find your account.

Find Your Audience

Finding your audience on Tumblr is an essential part of the marketing process. You can start by researching popular hashtags related to your business and use them to promote your content. This will help you reach a wider audience and get more people interested in what you have to offer.

You can also join Tumblr communities related to your business and engage with other users. This can help you build a reputation within the community, which can benefit your business in the long run.

Picking The Right Content

Once you’ve set up your profile and identified the most relevant hashtags to use, it’s time to start creating content. Picking the right content to post can be key to a successful Tumblr marketing campaign. You should consider which type of content will be the most effective in reaching your target audience. This could include photos, videos, quotes, links, and audio files.

If you’re facing difficulty in creating content, you can try Publer. Publer 2023 roadmap tells that they will be launching an AI content creation tool, which can save a lot of your time and effort while creating high-quality content. They’re also focusing on safety, analytics, as well as collaboration features to make Tumblr marketing more efficient.

When you have content ready, consider cross-posting the same content to other social media platforms like Instagram, Twitter, etc. This will help maximize your reach.

Organic or Paid

You must also decide whether to use an organic or paid Tumblr marketing strategy. Organic strategies involve promoting your content through hashtags and engaging with other users, while paid strategies involve advertising your content.

Organic strategies are usually the best option for businesses on a budget, as they don’t require any financial investment. However, paid strategies can be more effective in gaining exposure and reaching a wider audience quickly.

Engage With Others

tumblr marketing engagement

Engaging with Tumblr users can help build relationships and a loyal customer base. You should look for users who are interested in your business and follow them. Reply to their posts and share them with your followers. This will help you build lasting relationships and gain visibility on the platform.

You should also keep an eye out for customer feedback or questions about your business. Responding to these quickly and professionally can help build trust between your company and potential customers.

Social listening tools are also a great way to keep track of conversations related to your business. This will help you identify opportunities to engage with potential customers and get an insight into what people are saying about your brand.

Tagging The Tumblr Way

Finally, you should make sure to use Tumblr’s tagging feature correctly. This will ensure your content reaches the right audience. Make sure the tags you use are relevant to the content you’re posting.

The correct number of tags to use on Tumblr is between seven and twelve. This will ensure that your posts don’t look like spam.

Key Takeaways

From audio to video and images, Tumblr offers a variety of content types to engage with your customers. With the right strategy, you can use Tumblr effectively to promote your products and services and engage with potential customers.

The following steps are essential to creating a successful Tumblr marketing campaign:

  • Determine if your audience is active on Tumblr by checking out the number of followers your competitors have.
  • Set up a profile with an attractive username and profile picture.
  • Create content that is relevant to your target audience.
  • Decide between an organic or paid strategy to promote the content.
  • Engage with other users and respond to customer feedback.
  • Use tagging correctly to ensure your content reaches the right people.

Are you looking for an easy and efficient way to manage your social media posts? Publer makes creating, curating, and scheduling your posts easy, so you can focus on growing your business. Try Publer today and get started with your social media marketing!

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