10 TikTok Content Ideas for Businesses to Try Out Now!

June 05, 2023
tiktok ideas for businesses

Today, TikTok counts over a billion monthly active users and a diverse community that spans across demographics and interests.

Companies can use the TikTok platform to engage with their audience more personally, foster brand loyalty, and expand their reach like never before.

In this blog, we will highlight the importance of TikTok for businesses and uncover the latest trends that can help you stay ahead of the curve.

Below, we’ll also list 10 top-performing TikTok ideas for businesses that will help you gain visibility, connect with your target audience, and drive better results.

Let’s dive in!

Is TikTok Important for Businesses?

tiktok ideas for businesses

So, whether you’re a startup aiming to make a splash in the market or an established brand looking to reinvent your digital strategy, embracing TikTok is no longer optional but essential.

But why is TikTok important for businesses? The reason is the ability to create viral content and generate immense brand awareness within a short span of time.

Unlike other social media platforms, TikTok thrives on creativity and authenticity, making it a perfect playground for businesses to showcase their products, services, and brand personality.

2 Simple Ways on How to Find TikTok Trends

Now that you know the importance of this social media network, let’s get practical and take a look at how to find trends on TikTok.

To make it short, the platform is divided into two main feeds: FYP (For You Page) and Discover Page.

Consistently Check For You Page (FYP)

While scrolling through TikTok’s homepage, known as the For You page (FYP), you encounter numerous videos that the algorithm aims to engage you with.

The algorithm “learns” your preferences based on how much you watch and interact with a video (such as liking, commenting, or following), and can predict your preferences for future content.

To stay updated on TikTok trends, spend time on the app and curate your own unique FYP. Trends go viral rapidly, so it’s crucial to act quickly if you want to join in and create your own video.

Check Out TikTok’s Discover Page

To uncover trending sounds, effects, or hashtags, visit the Discover page. This page is curated to some extent based on your interactions on the FYP.

As a creator, you can enhance your content by checking the trending hashtags on the Discover page and incorporating them into your videos. This can increase the possibility of your videos appearing on more users’ feeds.

It might interest you: 60+ TikTok Bio Ideas To Get You Noticed

TikTok Trends for Businesses: 10 Creative Examples 

As mentioned before, here are some of the current TikTok trends you can explore on the platform. We have categorized them into the following main ideas:

  • Educational content
  • TikTok viral challenges
  • Playful and funny videos
  • Quick tips
  • Lip synch

Take a look at these TikTok ideas for businesses to get inspired. Click on each video, find the sound used, and create your own version.

It might interest you: Building A TikTok Marketing Strategy For Rapid Growth

Produce Educational Content

Incorporating educational content into your TikTok channel is a great way to inform your audience. Although we don’t suggest focusing solely on educational material, integrating it into your TikTok strategy can be an enjoyable approach to captivating your viewers.

Here is a great example from Publer’s TikTok account.


Scheduling your content is the ULTIMATE way to start posting more & being more active. This same TikTok was scheduled! πŸ˜‰ With Publer, not only you can schedule your posts in advance on 10 different social channels, but you can also create different Workspaces to manage social media accounts for different clients. You can use Al Assist to help you with copy & designs, go to your Analytics tab to check your insights, automatically post from RSS Feeds and much more. 😍 Check out publer.io to find out more about Publer and all the ways it can help you elevate your social media presence now! πŸš€ #Publer #socialmediascheduling #socialmediamanagementtool #socialmediamarketing #socialmediascheduler

♬ original sound – Publer

Pro Tip: Combining interesting video clips with educational content can make your TikTok videos a hit.

Think about how you can include educational videos in your own TikTok strategy, but don’t forget to strike a balance between entertaining and educational content.

Here is a short video to get you inspired:


#Publer always rooting for you and your social media posts! πŸ₯³ And might I add, always working extra hard to give you the maximum reach & engagement you deserve. πŸ’ͺ😌 #socialmediascheduler #socialmediamarketing #socialmediamanager #socialmediatools #socialmediamarketingtips

♬ original sound – Publer

The next video has reached 12.6K views, seems that the audience likes it.

Participate in TikTok Viral Challenges

Challenges are a popular type of TikTok video. Joining trending challenges help you connect with your audience. Here’s an example of Wes Anderson’s Film. We believe you have seen these types of videos everywhere. Show your creativity, click on the sound and create yours today.


A day at the office but make it a Wes Anderson film 🎞️ πŸŽ₯ 😍 #wesandersonfilm #wesanderson #wesandersonedit #Publer #socialmediamarketing #socialmediamanager

♬ original sound – Hollyhunter101

Create Playful and Funny Videos

This TikTok idea is flexible and open to interpretation. Focus on being funny, playful, or satirical to make it work.

Below we will share three examples of our most viral videos on TikTok. This video below has reached 28.3K views. Save it for later!

The next video has reached 53K views, and it is still growing every day. Save this video for later.

The next playful video has reached 31.6K views. Save this sound for later when you book your flight!


Quick, gotta get to a quiet place! πŸƒπŸ»β€β™‚οΈ #remotework #Publer #SMM #travellife

♬ original sound – πŸ”₯FARID JAANπŸ”₯

Share Quick Tips Videos

Educational content is usually longer, around 1 to 10 minutes. Quick tips, on the other hand, are short and bite-sized, perfect for the popular short-video format. The goal is to simplify complex topics into easily memorable pieces.

Here is an example you can try out for your TikTok account.


Let me put you onto something that will change the way you manage Instagram accounts. 😌 ⬇️ You can turn your whole Instagram gallery into a mini-website and customize it to your liking with Publer! For each post/reel you share on Instagram, you can add a link to it. πŸ”— You no longer need to change your Ig bio anytime you want to promote a specific product, sale, blog article, YouTube video, etc. Your job is 10x easier with Publer! Make your own mini-website now at Publer.io πŸš€ #Publer #socialmediatoolsforbusiness #instagramtools #linkinbiotool #instagramhacksyoudidntknowabout

♬ original sound – Publer

Here’s another example of quick tips video. And yes, we all have been there. Note these tips down and post that content!

Lip Synch to a Dialog Video

While lip-syncing to songs is a popular choice, lip-syncing dialogues is also enjoyable. Experiment by matching a famous movie catchphrase with a different context for added fun. Here’s a short video example:


They don’t want solutions, they just want to get it off their chest. 🀣 #coworkersbelike #officehumor #officelife #coworkerhumor

♬ original sound – THEOFFICEFANPAGE

That’s all for now. We hope you found some inspiration today and can use these examples to expand your TikTok audience. Now, we have an important tip for you: Consistency is key in managing your TikTok account. Keep reading for more details!

Use Publer to Schedule all Your TikTok Content

Now that you have all these TikTok ideas for businesses, it’s time to focus on creating your videos. But creating and posting them one by one can be time-consuming. That’s where Publer comes in.

Sign up for free and use Publer to schedule your favorite videos for the week. This makes your daily work easier.

Plus, with Publer’s Analytics feature, you can gain valuable insights and track what works best for you. You can even find the best times to post on TikTok using the Analytics feature.

Here’s what it looks like:

tiktok analytics Publer

That’s a wrap!

Get started today with Publer for Free, and you will easily get to schedule and manage your TikTok accounts.

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