Product Updates

Publer Hashtag Analysis – How to Effectively Use Hashtags on Social Media

March 04, 2024
Publer Hashtag Analysis

Feeling lost in the hashtag maze? Unsure if those # symbols are actually boosting your reach? You’re not alone.

Hashtags are a crucial tool for joining online conversations, reaching new audiences, and building your brand on social media.

But with so many options, how do you know which ones are truly effective?

Analyzing Hashtags in Social Media

Almost everyone uses hashtags, hoping to gain new followers. But without data-driven insights, how can you measure their impact?

Enter Publer Hashtag Analysis, your secret weapon for cracking the hashtag code.

Stop throwing hashtags blindly and hoping something sticks. Publer’s intuitive feature provides a clear picture of how your hashtags perform across platforms and posts, empowering you to optimize your strategy based on real results.

We recently revamped the Social Media Analytics section on your Publer Dashboard, understanding the critical role data plays in crafting a winning social media strategy. We went beyond a visual refresh, adding valuable insights and powerful features to help you track your social media journey more effectively.

Introducing Publer Hashtag Analysis

Publer Hashatag Analysis Overview

Publer Hashtag Analysis offers several advantages, making it stand out like a well-placed #unicorn in a sea of #basic:

  • Effortless Tracking: Publer automatically tracks all your hashtag performance, presenting everything in a user-friendly format, even for social media beginners.
  • Data-Driven Insights: Go beyond basic metrics like likes and comments. Publer analyzes key metrics like reach, shares, and video views, giving you a holistic view of your hashtag impact and their contribution to driving real business results.
  • Comparative Analysis: Identify your top-performing hashtags and the ones dragging behind. Compare their performance side-by-side, pinpoint underperformers, and refine your strategy based on concrete data.

Publer Hashatag Analysis

User-Friendly Navigation

Feeling overwhelmed by data? Don’t worry! Publer Hashtag Analysis functions similarly to its neighboring tab, Post Insights. Here’s a breakdown of the interface:

  1. Select the social account you want to analyze (or get a complete overview of all your social media channels).
  2. Choose the timeframe you want to work on.
    • Bonus: Filter by content posted by specific members of your Workspace.
  3. Manipulate your view by sorting columns like Posts, Recent Posts, Reach, Reactions, Comments, Shares, or Video Views.
  4. View all used hashtags based on your filters and deep-dive on each hashtag’s posts & metrics.
  5. Export your data in PDF format for presentation-ready reports, or CSV files for further analysis.

Publer Hashatag Analysis Filter Data

Publer Hashtag Analysis empowers you to leverage the full potential of hashtags. You can optimize your social media strategy and achieve your marketing goals with data-driven insights and a user-friendly interface.

Hashtag Score: Measure your hashtag success in one, simple metric.

With all the intimidating social metrics you encounter in the social media world, we decided to simplify the process of understanding hashtags and introduced a new metric called the “Hashtag Score”.

Hashtag Score gives you an overview of the hashtag’s performance by calculating the percentage of engagement gained through the hashtag with the total engagement of all posts of the selected period.

Hashtag Analysis on The Publer App

Publer Hashatag Analysis on Publer App

To make your work with #hashtags seamless, we also brought Publer Hashtag Analysis to the Publer App!

All desktop functionalities are also available on the newest Publer App version, so make sure you download the app and keep track of all the organic growth your hashtags provide!

What next? How to Find Engaging Hashtags?

While Publer Hashtag Analysis is a powerful ally, true hashtag mastery requires a strategic approach. Here are some pro tips to remember:

  • Do Your Research: Don’t just throw darts at the hashtag wall. Utilize tools like Publer’s Hashtag Suggestion feature or social listening platforms to identify relevant, trending hashtags that resonate with your brand and target audience.
  • Variety is Key: Don’t be a one-trick pony. Use a mix of popular and niche hashtags to cast a wider net while staying relevant to your specific community.
  • Quality over Quantity: Having a few well-chosen hashtags is better than a post overflowing with irrelevant ones. Focus on quality and organic integration over sheer number.
  • Embrace Your Brand: Create unique hashtags specific to your brand or campaign. This encourages audience participation, builds brand recognition, and makes you stand out from the crowd.
  • Content Matters: Hashtags aren’t magic spells. Integrate them organically into your content, ensuring they flow naturally and add value to your message.

What is The 3Γ—3 Hashtag Strategy?

The 3×3 hashtag strategy is a simple yet powerful approach to boosting your social media reach and engagement. It leverages nine hashtags, strategically chosen to attract the right audience while staying relevant to your content.

The core principle lies in targeting three key aspects: who, what, and why. Each row or column of three hashtags focuses on one of these elements.

  • Who is your target audience? Think about who you want to see your content. Use hashtags that describe their demographics, interests, or communities. For example, a fitness coach might use #yogalovers, #homeworkout, and #beginnergains.
  • What is your content about? Choose hashtags that directly relate to the topic of your post. Consider both broad and niche terms to capture a wider audience while maintaining focus. A recipe post might use #vegetarianrecipes, #easymeals, and #healthycooking.
  • Why should they care? Highlight the benefit or solution your content offers. Use problem-solving hashtags or those that evoke emotions relevant to your audience. For example, a travel blog might use #wanderlust, #budgettravel, and #solotraveler.

The Beauty of Flexibility:

The 3×3 strategy is adaptable. You can rearrange the order of rows and columns based on your message’s emphasis. It also allows you to experiment with different hashtag combinations to see what resonates best with your audience.


  • Research and relevance: Don’t just pick random hashtags. Research popular and relevant ones within your niche.
  • Mix it up: Include a mix of high-volume and low-volume hashtags to increase reach without getting lost in the noise.
  • Stay consistent: Use a similar approach across your content for better recognition and tracking.

By utilizing the 3×3 hashtag strategy, you can attract a more targeted audience, improve engagement, and ultimately achieve your social media goals. So, get creative, experiment, and watch your content reach new heights!

Branded Hashtags: A Powerful Tool for Building Brand Identity

In addition to the general hashtags discussed earlier, branded hashtags are a powerful tool for building brand identity and awareness. A branded hashtag is a unique phrase or slogan that includes your brand name or a variation of it.

Here are some of the key benefits of using branded hashtags:

  • Increased brand awareness: When you use a branded hashtag consistently, it helps people to discover your brand and what it stands for.
  • Start conversations: Branded hashtags can be a great way to start conversations around your brand. Encourage your followers to use your hashtag when they post about your products or services. This can help to create a community around your brand and build stronger relationships with your customers.
  • Encourage user-generated content: Branded hashtags can also be a great way to encourage user-generated content (UGC). When people use your hashtag, they are essentially creating free marketing for your brand.

Tips for Creating and Using Branded Hashtags:

  • Keep it short and memorable.
  • Make it easy to spell and type.
  • Use it consistently across all of your social media channels.
  • Encourage your followers to use it as well.

Publer Hashtag Analysis isn’t just a tool; it’s your key to unlocking the true potential of hashtags and maximizing your social media impact. By understanding your hashtag performance, making data-driven decisions, and implementing strategic best practices, you can become a hashtag hero and watch your social media presence flourish.

So, are you ready to embark on this exciting journey? Sign up for Publer today and start unleashing the power of hashtags to take your social media game to the next level!

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