Every day, millions of Tumblr users post content hoping to be seen and heard. But without taking advantage of Tumblr SEO, it can be hard for your posts to rise above the noise.
Optimizing your content with targeted keywords and phrases can increase traffic to your page and ensure potential followers find what they’re looking for when they search within the platform. Studies show that an effective SEO strategy can help drive 1000% more organic traffic than non-optimized pages.
Here, we’ll explain how to use Tumblr SEO so that your posts reach a wider audience and boost engagement with both new and existing followers.
Why Invest in Tumblr SEO?
Investing in an additional step consumes time, effort, and money. But here are reasons why investing in Temblr SEO is worth it.
Tumblr is a social platform used mostly by Gen-Z millennials among other audiences. It is a great platform to reach out to an audience that engages heavily with content marketing. Optimizing your content for search engines allows you to leverage a major part of your audience on a platform that is usually overlooked for marketing. This means your content will have increased visibility, which most content marketers miss by not using Tumblr for business.
Targeted Audience Reach
When reaching the right audience with maximum efficiency, Tumblr SEO is your tool to hit the target. With its refined audience, you can ensure that your posts will be seen by the right people, giving you a better chance of success.
Higher Engagement Rate
Tumblr is based on quality content that sparks interaction rather than sales tactics. The right SEO tactics will help you to engage better with your audience and build a meaningful connection, leading to higher engagement rates.
Improved Brand Awareness
Optimizing your content for search engines makes you more likely to appear in organic searches. This will result in improved brand awareness and better visibility for your content. When people are looking for something related to your niche, Tumblr SEO provides a better chance of showing up at the top of search engine results. This will also help you increase your brand awareness.
Increased Traffic to Your Site
At its core, Tumblr SEO is about improving metrics so your site gets more traffic that converts into customers. With increased visibility, better audience research, a higher engagement rate, and improved brand awareness, it will only be a matter of time before the traffic to your site starts flowing.
8 Best SEO Tips for Tumblr Blog
Follow these SEO tips to maximize ROI from your Tumblr blog.
Invest Time in Keyword Research
Keyword research is essential for effective SEO. It helps you identify the most popular topics and phrases your target audience uses, and including them in your blog ensures that your content gains more visibility. To find relevant terms, you can use keyword research tools such as Google Keyword Planner, Uber Suggest, SEMrush, etc..
Optimize Your Title and Description Tags
Include relevant and high-quality keywords in your title and description tags. This will help your blog posts appear more prominently on search engine results pages and get you more organic traffic. Also, ensure that the title tag is no longer than 60 characters and that the description tag ranges between 120 to 160 characters.
Utilize Hashtags to Increase Visibility
Hashtags are a great way to make your content more visible and boost SEO. They act as alternatives to keywords, making your blog appear in search results. Choose appropriate and relevant hashtags that accurately describe the content of your blog post so readers can easily find it for particular topics. Also, keep an eye on trending topics and utilize them in your hashtags if they relate to your blog post.
Write Killer Content
Content is king when it comes to SEO. If your content is fresh, original, informative, and engaging, readers will keep coming back for more, leading to a higher conversion rate. Ensure you understand the target audience well so that you can create content that resonates with them.
With the rise of AI tools, content generation has been easier than ever. Introducing Publer’s AI assist to your business can be an invaluable investment. You can generate quick, unique, and accurate blogs to keep up with your Tumblr marketing efforts. While a Tumblr marketing tool by Publer is on the cards, leverage its AI assist tool to write killer content and generate leads efficiently.
Use A lot of Visuals
We all know that visual content is the most engaging type of content. Adding visuals to your blog can help make it look more appealing and boost engagement. It also increases user experience, leading to better SEO results for your blog. Use high-quality images and videos in your blog posts to make them stand out and get more organic traffic.
Leverage Internal Linking
Internal linking is an important SEO tactic. It helps to keep readers on your blog and boost pageviews, resulting in better rankings. Internal links also ensure that visitors can explore more related content you have to offer and easily access related posts without having to exit your website. Make sure to use relevant keywords when internally linking your posts.
Create a Custom URL
Creating a custom URL for your blog makes it easier to find and remember. It also helps with SEO. Make sure you choose an easy-to-remember URL that accurately reflects the content of your posts and includes relevant keywords.
Enable Related Posts
Related posts encourage users to explore more content on your blog. You can enable the related posts feature on Tumblr and display related posts at the end of each post. This will help keep readers engaged for extended periods, leading to better SEO results.
Tumblr is an excellent platform that allows your business to reach an untapped audience and increase visibility and traffic to your website. Implementing the best Tumblr SEO tips discussed above will give you a head start in optimizing your blog for search engines, boosting organic traffic, and improving your blog performance.
The best SEO tips for Tumblr include:
- Utilize keyword research tools to find relevant phrases and include them in your content.
- Optimize title and description tags with high-quality keywords.
- Utilize hashtags to increase the visibility of your content.
- Write high-quality, engaging content that resonates with your target audience.
- Use visuals to make your content more appealing and engaging.
- Leverage internal linking to keep readers on your blog and boost pageviews.
- Create a custom URL for your blog that accurately reflects the content of your posts.
- Enable related posts to encourage readers to explore more content.
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