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Why You Must Use Social Media Scheduling Platforms? (5 Features)

September 18, 2023
social media automation tools

Managing multiple social media scheduling platforms can be difficult, and manually scheduling posts is time-consuming. 

That’s why many savvy marketers have turned to social media scheduling platforms to simplify and streamline their marketing efforts. 

In this blog, we will explore the benefits of such software and why they are essential to boosting your brand’s visibility.

Moreover, this article will cover:

  • What are social media scheduling platforms?
  • Most important features you need for your social media success.
  • The solution to enhance the overall effectiveness of your social media marketing efforts.

Let’s dive in.

What are Social Media Scheduling Platforms?

First things first, let’s have a look at what is a social media scheduling platform (if you do not know yet).

A social media scheduling platform allows users to schedule and publish social media posts across multiple platforms automatically.

Simply put, you can create and schedule your content in advance and choose a date and time to automatically post instead of manually posting on each platform.

social media scheduling platforms

In addition to scheduling posts, automation tools also provide you with valuable analytics and insights to track the performance of your social media campaigns and adjust your strategies accordingly.

In other words, using a social media scheduling platform will save you time and streamline social media efforts, allowing you to focus on other aspects of your next campaigns.

There are many social media scheduling platforms available on the market, each offering different features and functionalities to suit the needs of different users.

Read on to learn some of the most important features and the tool you need to start using today!

Features That You Need to Automate Your Social Media Posts

As we mentioned above, here are several essential features that you should consider, such as scheduling, integration with other apps, AI content, hashtags, approval workflow, etc.

1. Automated Scheduling

Save time and improve your social media presence by automating scheduling and posting at the best times, according to analytics.

Plan and schedule your posts in advance to ensure consistent posting at optimal times for your audience.

This frees you up to focus on other aspects of your social media strategy while maintaining a strong online presence.

Some of the tools, like Publer, also have the feature of Bulk scheduling, which means you can upload up to 500 visual content at once. Here is how it looks if you have one of the Publer’s plans:

publer bulk upload

2. Integration With Design Apps

Social media automation tools offer a powerful integration feature with design apps like Canva that help you create visually appealing content.

This integration allows you to create custom images and graphics effortlessly without requiring advanced design skills or a separate design tool.

This streamlined content creation process enables you to produce high-quality visual content that engages your audience and reinforces your brand identity.

Moreover, Canva and other design apps provide templates and pre-made designs that can be easily customized, which saves time and effort.

Choose one of Publer’s plans to use the integration of Canva and VistaCreate, or generate your image with PublerAI by typing some keywords.

publer canva integration

3. AI Content Generation

Another powerful feature of social media automation tools is the ability to generate new text using AI technology.

This feature can be particularly useful for busy marketers who struggle to come up with fresh and engaging content on a regular basis.

Simply, By using AI-generated content, you can quickly and easily create new social media posts, captions, or even entire articles without needing to spend hours brainstorming ideas.

Additionally, these tools can help ensure the content is on-brand and relevant to the audience by analyzing previous posts and engagement metrics.

With Publer’s free plan, AI Assist is included. You can complete your text to a converting one or choose the option “Generate content.” Here is what it looks like:

publer ai assist

4. Hashtag Suggestions

Fact: Hashtags are important for any social media. We also have a blog that explains this topic deeply on why hashtags are important on every platform.

Other than that, social media automation tools offer the feature of hashtag automation, which ensures that your content reaches the right audience.

Publer suggests hashtags based on the post’s content, optimizing visibility. Just like the image below, you can see which hashtags perform great, good, or poor.

publer hashtag generator

5. Post Approval Workflow

Social media automation tools can streamline internal communication by offering post-approval features.

So how it works? Social media managers can create a post and send it for approval to team members, who can review and provide feedback before the post goes live.

This feature ensures error-free, on-brand, and aligned posts with the company’s messaging and values.

Post-approval features can also help improve team collaboration and productivity as team members can easily communicate and collaborate on social media content, regardless of their physical location.

Use Publer today and ensure high-quality social media content that aligns with your marketing strategy, improve internal communication, and enhance team collaboration.

Here is an example of how the Workspaces feature looks on Publer:

publer feature workspaces

Use Publer for Free to Automate Your Social Media Seamlessly

Publer is not only your social media scheduler but has many features that can help you be successful in your business. Moreover, Publer offers all the features listed above for a seamless social media experience. 

Over the years, Publer has been trusted by 200,000+ social media managers, marketing agencies, and global brands.

Publer plans: Free Plan available, unlike other social media tools like Hootsuite, Sprout Social, Later, etc.

For those interested in purchasing a Publer plan, pricing starts at a minimum of $12/month. You can add more social accounts as it is easily customizable.

Customer reviews: Publer has received 220 reviews, a rating of 4.8 out of 5 from G2.

publer review

Final Words

Now that you know the importance of social media automation tools, here are some of the most important features you need for your social media success:

  • Save time and improve your social media presence by automating scheduling and posting at the best times.
  • Create custom images and graphics effortlessly with design app integration.
  • Ensure the content is on-brand and relevant to the audience with AI content generation feature.
  • Reach the right audience with a hashtag suggestion feature.
  • Improve internal communication, and enhance team collaboration with post-approval workflow.
  • Use Publer for all of these listed above features and more.

Sign up for free!

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