Content marketing is an essential part of any successful business’s digital strategy. It involves creating and sharing relevant and valuable content such as blog posts, newsletters, social media posts, videos, and infographics to attract new customers and retain existing ones. With the right content marketing tools, you can create engaging content that drives website traffic, increases leads and conversions, and supercharges your growth.
Research shows that businesses that use content marketing see an average 7.8 times increase in website traffic. Conversion rates can also soar by six times when content marketing is implemented correctly. This makes investing in the right content marketing tools a valuable asset for your business.
We’ve rounded up the eight best content marketing tools to help you supercharge growth and take your business to the next level. From content creation platforms to analytics and optimization solutions, these powerful tools will help ensure your content is seen and appreciated by your target audience.
Should You Use Content Marketing Tools?
When it comes to content marketing, having the right tools in place can make a huge difference to your success.
Different content marketing tools cater to different needs. Some help you manage your social media accounts, while others help create content that resonates with your audience. Others are designed to help you track and measure the performance of your content, so you can see what’s working and what needs improvement.
Content marketing tools can help you save time and money by automating certain processes, such as content scheduling and analytics tracking. This frees up your time to focus on other aspects of your business. All in all, investing in the right content marketing tools can give you a huge investment return.
8 Best Content Marketing Tools You Need in 2023
In the ever-evolving world of content marketing, staying up to date with the best tools is crucial. Here’s our list of the top eight content marketing tools you need to help your business succeed in 2023.
Publer is a virtual social media automation tool that makes social media management a breeze. With over 170,000 users, the virtual superhero enables you to schedule, track, and analyze posts from all your social media accounts in one place.
Publer helps create an entire social media strategy in no time, allows you to track post performance in real time, and makes it possible to manage multiple social media accounts in different workspaces.
Publer’s user-friendly interface makes it easy to use and navigate while providing powerful analytics. The tool also helps you save time by enabling you to bulk-schedule content and easily collaborate with teammates.
Quuu is a social platform that focuses on saving time by hand-curating content for you to post on your social media accounts. With over 500 interest categories, you can easily find content that appeals to your target audience.
This isn’t it. Quuu is also responsible for driving engagement by sharing your content across hundreds of social media accounts. Best part? The platform doesn’t use junk accounts or bots to do this; real people share the content.
The tool works great for small and large businesses, as it enables you to tailor your content according to the interests of your target audience. You can also track the performance of your content through Quuu’s analytics dashboard and see where it’s being shared, who is interacting with it, and more.
Canva is an excellent tool for creating attractive and eye-catching visuals quickly and easily. You can use the platform to create stunning graphics, presentations, social media posts, and more. It also has a library full of templates to make it easy to create professional-looking designs without needing a graphic designer.
The graphic design tool offers several features, including photo effects to improve picture quality, text-to-image converter to transform words into pictures, circle crop to create perfectly-framed visuals, text animations to add life to your visuals, and more.
Canva is great for non-designers, making designing visuals easy. It’s also budget-friendly, so you don’t have to break the bank to create stunning visuals.
Plus, Canva’s integration with Publer allows you to share your designs directly to Publer. This helps you save time, as you don’t have to download and upload your designs manually.
BuzzSumo is a content marketing platform offering several features to make your marketing campaign successful.
The primary feature of this tool is its ability to track your competitors. The deep analysis that BuzzSumo gives you a glance into your competitor’s content market strategies to see what has worked for them. This can help you create better content than competitors and give you an edge.
The tool also works great for discovering new content topics. It breakdowns its most shared content into various industries and topics so you can quickly identify what’s performing well in your niche.
BuzzSumo also helps you monitor your brand conversions and uncover insights to improve your content and social media strategy. You can track the performance of your content with its analytics dashboard and see who’s engaging with it and which channels are the most successful.
Trello is an online collaboration tool that helps teams work together in a more organized and efficient manner. The platform utilizes boards, lists, and cards to help teams stay on top of tasks, monitor progress, and prioritize work.
Trello makes it easy to assign tasks and deadlines to team members so everyone knows what needs to be done and when. The tool makes it easy to track task progress and stay up-to-date with team progress. Thanks to the platform’s drag-and-drop feature, it’s just as easy to move tasks around as it is to assign them.
With the ability to integrate with Dropbox, Slack, Google Drive, and other third-party tools, teams can easily share files and collaborate on projects. Trello also allows users to comment, like, and tag each other for further collaboration.
Whether you’re a small team or a large enterprise, Trello can help you collaborate more effectively and get work done faster.
Google Analytics is a Web Analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It is a powerful tool for gaining insights about user behavior and helping to improve the performance of your website or app.
Many features are available in Google Analytics, such as real-time reporting, acquisition reports, engagement reports, data freshness, sub-properties, roll-up reporting, monetization reports, and more.
It’s a must-have content marketing tool as it collects huge amounts of data about your brand and audience, enabling you to make well-informed decisions about your content marketing strategy.
Google Analytics also allows you to track what content is performing best, identify the locations of your users, and uncover any potential issues with your website or app. It’s a great tool for improving the performance of your digital presence.
Optimizely is a digital experience platform that integrates relevant content, commerce, and marketing.
Its content marketing platform allows you to plan, create content, and collaborate with team members. From tracking the performance of your social media campaign to creating and distributing content across multiple channels, Optimizely can do it all.
It also offers other features, including multivariate testing, a recommendation engine, analytics, and heatmap integrations, advanced audience targeting, custom results segmentation, IP address targeting, and more.
Not only marketers but also web designers can benefit from Optimizely.
Yoast is a search engine optimization plugin that ensures your website meets the technical SEO needs for better visibility in search engine result pages (SERPs).
Yoast helps you optimize the content for specific keywords, write SEO-friendly meta descriptions, and ensure that your posts are properly structured. It also helps create an XML sitemap for indexing by search engines.
Its content analysis feature helps you write SEO-friendly blog posts and articles by providing feedback on the readability of your content. It generates a readability score and analyzes your content to alert you of potential issues. Yoast is an invaluable tool for improving the search engine visibility of your website. With its help, you can create SEO-friendly content quickly and easily.
Investing in quality content marketing tools can help you with different aspects of content marketing. From research and optimization to collaboration and content distribution, these tools can help you create effective campaigns that reach the right audience.
The tools covered in the article include:
- Publer, a social media management tool that allows users to manage and schedule posts, track performance analytics and collaborate with team members.
- Quuu, a content curation and distribution platform that helps users to discover, share, and promote relevant content.
- Canva, a drag-and-drop design platform that makes it easy to create stunning visuals.
- BuzzSumo, a content research tool that enables users to identify popular topics and outreach opportunities.
- Trello, a task management and collaboration tool that allows teams to collaborate on projects.
- Google Analytics, a powerful tool for gaining insights about user behavior and helping to improve the performance of your website or app.
- Optimizely, a digital experience platform that makes planning, creating content, and collaboration easier.
- Yoast is a search engine optimization plugin ensuring your website meets technical SEO standards.
Take your content marketing to the next level with Publer — the all-in-one social media management tool! Track performance analytics, schedule posts, collaborate with team members, and more. Get started now!