Marketing

How to Harness the Power of Content Repurposing

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December 08, 2022
content repurposing

Are you finding it difficult to create content daily to drive leads? If so, you’re not alone. Creating all new content can be overwhelming, especially if you do not have much help. This is where content repurposing comes in. 

Content repurposing is the process of restructuring and recycling your content across multiple media platforms to achieve unique results. This allows you to reach a much larger audience while also saving time. 

In this article, we will explain content repurposing and how it can help with content marketing. We will also discuss how to use content to drive engagement and growth.

What Does Content Repurposing Mean?

blog content repurposing
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When you repurpose content, you’re taking something you created before and giving it new life. This could mean redesigning it for a different platform or simply using it differently than you originally intended. No matter what, repurposing content is a great way to get the most out of the work you’ve already put in!

For example, a brand could turn a podcast into an article interview or an extensive Instagram survey into an infographic. The aim is to use evergreen content to expand the brand or creator’s reach. This could involve catering to followers’ preference groups or user demographics. 

Why Content Repurposing Should Be a Priority

Content repurposing is a digital marketing strategy that allows you to use your existing content in different ways to reach more people and get more engagement. There are endless possibilities for repurposing your content, and the best part is that you don’t always have to start from scratch.

Here are some of the reasons why this should be a priority:

  • Repurposed content may gain more traction than the original.
  • You can reach new audience segments by creating a facelift for the same content.
  • It allows you to reinforce high-value information. 
  • It can significantly improve your organic visibility. This is the highest source of traffic for many brands. 
  • You can access backlink options on other sites. 
  • Repurposing frees you to focus on other marketing aspects. 

Content Repurposing: 7 Tips to Drive Growth and Boost Traffic

Although it may take less work to repurpose content, doing so can result in a huge traffic boost! By studying analytics, you can determine which content type could have performed better and how to repurpose it into a more accepted form.

Here are some fresh ideas if you need help with content repurposing. 

Create Case Studies From Internal Data

When you convert internal data into case studies, you can kill two birds with one stone. Not only do you get to analyze data from past projects, but you also get to establish yourself as a credible authority in your field.

You can get internal data from sources like Google and social media Analytics, brand surveys like kiosk survey, SEO data, and customer feedback. So why not put that data to good use and create some case studies? Your audience will be glad to know that you’re the real deal.

Use Your Content to Create an Ebook

Creating an ebook is a great way to boost your business’ credibility. An ebook can cover any subject in your niche, including how to increase traffic or sales in your field. All you have to do is gather content from previous blog posts, infographics, templates, data analysis processes, and case studies. You can even publish it on Amazon for free! 

Use Your Content to Create an Ebook

Turn Blog Posts Into Videos

Consider converting your written blog posts into videos if you want more eyes on your content. Videos can be entertaining and engaging, and you can even convert them into easily digestible illustrations.

So, if you have some old blog articles that you want to share with a broader audience, YouTube is a great platform to do so. If you’re new to YouTube, here’s a quick guide on how to get views on your videos.

Use Analytics to Decide What to Repurpose

Analytics is like a crystal ball that lets you know your most popular content and the kind of engagement it received. Studying this information lets you learn how to repurpose your content to drive growth.

For example, you can determine what content type is more acceptable on each platform, what length your audience prefers, and which form of content works better for your brand.

Repackage Interviews and Podcasts

If you want to get on the trendy content train, consider using interviews and podcasts! They’re easy to make and can include outsider expert opinions. Plus, they’re super engaging. You can even repurpose them for other platforms, like creating an Instagram Reel screen text from an interview highlight. Just be sure to consider the best time to post Instagram Reels.

Turn Written Content Into Podcasts

Podcasts are a great way to connect with your audience and give them the information they need in a relatable way. You can convert your long-form content into different sections and then speak on each topic in 5-10 minute bites that are easy to digest. Plus, podcasts don’t require your audience to stand still and pay special attention to you.

Podcasts cater to busy people who want to go about their day but still need your information. When done right, you can unlock a new audience and tap into the 424.4 million people who listen to podcasts regularly.

Turn Written Content Into Podcasts

Turn Content Into Infographics

Infographics are one of the most shareable content types out there! They communicate much information in just a few words and engage other parts of the brain to deliver data.

They’re also easy to screenshot, and users can refer to them whenever necessary. So, if you have content that includes technical jargon or many numbers, you can convert them to infographics. Just ensure the initial data is accurate and updated.

Key Takeaways 

Content repurposing is a great way to promote your brand and get more traffic. You can take note of your audience’s content consumption tendencies and use them to your advantage.

  • Use Analytics to decide which content is worth repurposing. 
  • Avoid direct “copy and paste,” even if the content is originally yours. 
  • Focus on repurposing your longer, in-depth articles first.

What are your favorite ways to repurpose content? Let us know in the comments below!

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