Facebook Carousel Posts – The Best Guide

November 18, 2021
Create and schedule Facebook Carousel Posts with Publer

Cracking a social network algorithm is tricky, but not enough not to understand the power of Facebook Carousel Posts! Do you want your brand to stand out?

Publer supports the latest trend: Facebook Carousel Posts!

Users can create both carousel posts and carousel ads on Facebook. That’s true, and we’re proud to make it possible for our users, within the platform, for free!

What are Facebook Carousel Posts?

Carousel posts are a series of images that allow everyone to showcase products, services, or tips in a swipe mode. Another word for Carousels is Cards. Each card contains a title, description, and link.

You can choose the paid version of carousel cards for a link description. The entire carousel composition has a posted explanation at the top with the cards so that the user can click on it or swipe for more options.

Carousels help tell a story; they are understandable and encourage engagement. Almost every marketer has created a Facebook carousel ad post at least once in their career.

According to digiday.com, carousel ad posts perform 10x better than static/single-photo posts. That’s because this way, people have more options to choose from. Therefore, driving traffic is more manageable.

Facebook login on screen

We did our research and found that it was possible to provide such a feature without overspending money. Before explaining how to create carousel ads on Facebook we want to make a public announcement.
It’s official: 

Publer now supports creating, scheduling and publishing a Facebook carousel post.

Now it’s time to get creative!

Learn how to create Facebook carousel posts on Publer.

Step-By-Step Guide: How to create Facebook Carousel Posts?

Step 1: Create

Once you’re logged in to your Facebook page, start a post, choose the option of posting a photo or video, and click on “Create a photo carousel.” 

Step 2: Explain

Before completing your Facebook Carousel Post, you should write a clear and attractive post copy on top of the cards to grab user’s attention and inform them about your carousel.

Step 3: Add a Link. 

In this step, you have to insert the URL you want to attach to this post. When adding links to organic carousels, the first one you enter is automatically available to the last card.

You can’t edit the link, so ensure having the correct one if you don’t want to recreate your carousel.

Step 4: Customize Photos

You can customize the photos you want to show by adding new ones or take the pictures that Facebook will automatically extract from the URL you’ve attached at the previous step. 

Step 5: Preview 

One step before the final touch is reviewing your ten cards in the carousel. Hover over the picture to check it, and click the link icon to edit it if necessary.

Step 6: Schedule or Publish

Once you’ve reviewed the carousel, you can post it immediately or schedule it for a second moment you deem more suitable for your targeted audience.

What should you know about organic Facebook carousel posts scheduling on Publer:

  • You can create a carousel post that contains up to 5 photos. Photos can be default link thumbnails or you can create new professional ones with Canva or VistaCreate (Crello) within the platform.
  • Each photo must contain a link (either the same for all photos, or different ones – that’s up to you).
  • You can preview how the carousel post looks in real-time. If you don’t like the photo consistency or you’ve made a typo, worry less! You can edit everything.
  • You can track link clicks through the analytics dashboard.

Benefits of Organic Facebook Carousel Posts

You’ve probably heard of Facebook Carousel Posts as the most favored and trendy ad type from experienced digital marketers. Let’s unfold the benefits of Organic Facebook Carousels. 

Facebook Carousel Posts benefit  users and businesses

#1: Higher Click-Through Rates 

Organic Facebook Carousels are more artful and personal than paid ones, as they bring more potential clients interested in your content. Studies have shown that creating carousel ads on Facebook receive 12% more click-through rates than regular Facebook ads.

#2: Multiple Links

Another advantage is the possibility of sharing multiple links in one single post. This is incredibly awesome if you have a composition to promote or a set of products from the latest catalog to advertise. 

#3: Cost-Effective

Based on Facebook Business, sharing carousel link ads drives 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. Thus, creating carousel ads on Facebook is cost-efficient in reaching thousands of users on the platform.

#4: Easily Managed

With a little bit of fantasy, you can easily create, control and manage Carousel Ads. There is a wide variety to choose from on carousel ad designs, such as a split panoramic design, showing off multiple products, telling a story, or promoting a guide within the ten slides. 

#5: Fulfills Multiple Purposes

Utilizing Facebook Carousels will ease the accomplishment of your goals in many aspects. If you’ve marked a list of objectives, carousels are the most effective method to display multiple creations, spotlight the features of a product, actively engage people, or promote a step-by-step tutorial for your business.

Facebook and Messenger Icons

  • Keep everyone curious by telling your brand’s success story.
  • Showcase your top on-sale products or latest blog articles.
  • Share mindful tips that help everyone in your niche.
  • Repurpose and bring old long-form content back to life (webinars, blog posts, events).
  • Share before and after (your office, brand logos, recipes).
  • Share relevant customer feedback (aka UGC).

Please be aware that this feature is a native/organic way to attract customers. Meaning that you aren’t preparing a Facebook ad, but a post. Enjoy!

Learn how to create Facebook carousel posts on Publer.

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