Really, How Much Do YouTubers Make?

October 27, 2022
how much do youtubers make

Did you ever think the YouTube platform would allow people to make a full-time living by uploading videos that other people watch for free?

YouTube has been an awesome platform for building an international career for many people who started out with nothing more than a camera and a good idea or, in some cases, maybe a bad idea.

But where does all of this money come from? 

That’s what you are going to learn today. 

I will walk you through how much do YouTubers make. Particularly, I will break down in detail the topics below:

Let’s get started.

How YouTubers Make Money 

You probably at least once thought or wondered how much the biggest YouTubers make.

Well, just like other jobs that people can have revenue from, even creators can have a variety of revenue streams. 

  • Brand deals with potential sponsors (product placement)
  • Affiliate links, when they do a review, unboxing, etc
  • YouTube Partner Program or third-party sites
  • Merchandise (sell clothes, stickers, beauty products)
  • Crowdfund

Now that you know how YouTubers make money, let’s go further with how much money they make. 

How Much Do YouTubers Make? 

So it can be a little different for every creator out there. It depends on views, per video clicks and more. See how that works below.

Per View 

AdSense can make YouTubers anywhere earn from $0.01 to $0.03 per view, with an average of $0.18 per view, according to a variety of sources. However,’s payment amount is contingent on a number of factors, including:

  • The number of views your video gets
  • The number of clicks an ad gets
  • The quality of the advertisement 
  • The length of the video

Per Subscriber 

First, let’s make something clear. I am going to bust a popular misconception right now. You do not get paid a penny for having a lot of subscribers. It is all about views! 

People who choose to follow your account so that they can easily access your most recent videos are called subscribers. Your video will automatically appear on their homepage when you post it.

Subscribers are valuable because they are likely to comment, like, and share your videos with even more people. This means that if you place the right ads, you can get more views and possibly more money from YouTube. 

famous youtubers

Per 1000 Views 

A YouTuber can earn approximately $18 per 1000 ad views, or $3 to $5 per 1000 video views, with the average pay rate on YouTube being between $0.01 and $0.03.

Forbes also says that YouTubers with the best talent can earn about $5 for every 1000 views.

Having said that, starting a YouTube channel can be a great side business, especially if you make interesting content that gets a lot of people to watch it. But getting here can be hard work, and we will discuss that later in this post.

Per Video 

The number of views a YouTuber gets and the number of Google ads they show in their videos is two examples of how much money a YouTuber can make per video. A YouTube video with 1,000,000 views can earn upwards of $5,000 at Forbes’ estimated pay rate of $5 per 1,000 views, making being a modern influencer a pretty lucrative job!

However, as was previously mentioned, these are just estimates, and depending on the quality of the advertisement, click-through rate, and other factors, some YouTubers may earn more or less.

It’s also important to keep in mind that this is a rapidly expanding sector.

How Much Do Top YouTubers Make

There are many YouTubers out there, but not all of them are successful. Sometimes may be hard, and sometimes easy. But by understanding how YouTube works and following the right techniques or even learning from top YouTuber experiences.

how much do youtubers make

Mr. Beast 

An American YouTube personality, philanthropist, and entrepreneur, Jimmy Donaldson, also known as Mr. Beast, with a net worth of $54 million in 2021. He is just the second creator to reach 100 million subscribers recently. The 24-year-old was a pioneer in a new type of content that focused on costly challenges, stunts, and donations.

Jake Paul 

The American YouTuber started his early career on Vine and became the most influential viners in the world, sharing funny sketching videos. Now, as a successful YouTuber, he has a net worth of $30 million. At the same time, creating content and dominating on YouTube, he recently started his career as a boxer.


He started his career as a YouTuber in 2014, uploading videos of him, and sometimes his friends playing and commenting on video games. Now he earns around $38 million annually, also counts 33.7 million subscribers and has Total views of 19.06 billion.

Rhett & Link

The American comedy duo, also known as “Internetainers” got famous by creating comedic songs and sketches on YouTube. They count almost 10.58 billion total views and a net worth of $20 million.


Nathan Johnson Graham, famously known as UnspeakableGaming or Unspeakable, is a 24-year-old American YouTuber who got on his road to fame through Minecraft gameplays and unique challenges. His net worth is almost $30 million.

Key Takeaways 

In short, here’s what you mainly learned in today’s article:

  • Creators can have a variety of revenue streams, such as brand deals with potential partners, affiliate links, merch, etc.
  • The misconception is revealed: Creators do not make money from the total of subscribers.
  • Creators get paid by YouTube for different factors such as the number of views their video gets, the number of clicks an ad gets, the quality of the advertisement, and the length of the video.

If you enjoy this article, we have another article you may be interested in: How to start your career as a YouTuber.

Also, we would love to hear your opinions. Let us know quickly in the comments.

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