How to Repost on Instagram and Why it Matters

how to repost on instagram 1

Reposting On Instagram Important?

Instagram is a popular photo-sharing app with an excellent content repository where users can customize Stories, upload videos through Reels, and post amazing photos on their feeds.

With such a dynamic platform and billions of active users, keeping up a consistent posting streak of quality content can be challenging. However, reposting can be a powerful tool to help brands stay consistent.

Reposting top-tier content on Instagram creates partnership prospects for your business. It expands your brand’s reach, and if you’re trying to get verified on the app, can boost your brand’s engagement. This also gives you and another creator more exposure to each other’s followers.

reposting on instagram

Instagram is the platform for brands as it generates higher engagement when compared to other social media platforms like Facebook, Twitter, and Pinterest. You can also maximize user-generated content on Instagram through reposting.

How To Repost on Instagram 

Get the original creator’s permission before reposting content on your page. Once that’s out of the way, reposting photos can be quick and easy. The simplest way to do it is to screenshot the original post.

Here’s how to repost using the screenshot method: 

  1. Take a screenshot of the Instagram post using your mobile phone. To screenshot using Apple devices, press the home and lock buttons at the same time. For Android users, simultaneously hold the sleep/wake and volume down buttons until you see a ‘click’ on your screen.
  2. On the Instagram app, tap the plus sign at the top right of your screen and select ‘Post’ to create a new post.
  3. Pinch the image to resize and crop the photo and retain the part of the screenshot you want to repost. Then, tap “Next.”
  4. Choose a filter to edit the reposted photo on Instagram. 
  5. Credit the original creator by tagging them in the photo or mentioning their username in the caption.
  6. Tap ‘Share’ at the top right corner to publish your reposted photo.

Third-party apps like Repost: For Instagram, Reposta, and DownloadGram make it easy to repost images on the app, as they allow you to directly credit the original creator by adding an attribution mark on the photo.

If you want to repost videos, you can save them using third-party apps or add them to your collection for future use.


Key Takeaways 

Reposting on Instagram offers plenty of opportunities for your business. You can save time on thinking up new content and collaborate with creators that complement your brand. You can screenshot photos and give proper acknowledgment or use third-party apps that automatically attribute the original creator when you repost photos. 

Here’s why reposting should be part of your Instagram strategy: 

  • Save time and effort in curating original content 
  • Add exposure for your brand when you are tagged in a post
  • It allows interaction with your users 
  • Create a community of like-minded followers from partner brands
  • Highlight any user-generated content that fits your brand
  • Promote hashtags relevant to your business
  • Increase engagement with reposted high-performing content

And remember to always get permission from the OG creator before reposting content!

What accounts do you like to repost the most? Let us know in the comments below!

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